---
title: "Sunscreen No White Cast — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-no-white-cast"
last_updated: "2026-08-10T08:47:14.676Z"
locale: en
meta:
description: "Niche score 46/100 · $98K/yr market · 151K searches/yr · $18.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $98K/yr market · 151K searches/yr · $18.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sunscreen No White Cast — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **sunscreen no white cast**
**Skip it**
A small market ($98K/yr) — this niche doesn't clear our bar today.
Market size 24Growth 38Conversion 44Competition 24Returns 57Price range 65Avg price 84Brand share 51Review moat 49Quality gap 76
**Avg price**
**Great****$18.45**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.25–$30.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,633.35**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+10.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$98K**
$98K/yr · 151K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, sunscreen no white cast is a $98K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen no white cast market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$74K–$92K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#947**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **118 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**16 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**21%**
- COSNORI28% - AOU19% - d'alba Piedmont15% - MIESCHER7% - NATURAL DERMA PROJECT6% - CHASIN' RABBITS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen-no-white-cast/trend)
## **Top sunscreen no white cast search terms**
- **tone up cream**77K/yr+11.2%2.4% conv. - **tone up**14K/yr+9.4%1.4% conv. - **cosnori tone up cream**14K/yr+17.2%5.5% conv. - **tone up cream korean**12K/yr-10.5%1.8% conv. - **korean tone up cream**9K/yr-1.4%1.5% conv. - **aou tone up cream**8K/yr+5.4%10.3% conv. - **cosnori whitening cream**4K/yr+113.6%4.5% conv. - **body tone up cream**4K/yr+36.9%1.8% conv. - **toneup cream**4K/yr-7.4%1.5% conv. - **tone up cream body**4K/yr-10.1%1.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunscreen-no-white-cast/search-terms)
## **Top sunscreen no white cast products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$29K40%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COSNORI W. Dress Tone-up Cream -Quick Skin Tone Balancer Evens Out Complexion - No Makeup Natural Look - Long-Lasting Hydrating & Sebum Control Face and Body Vegan No Animal Tested 1.7 fl. oz.**COSNORI**$20.92**4.1★441 rev](https://www.amazon.com/dp/B076VX66DL) [2**AOU TONE-UP DAZZLING CREAM 01 White | Tinted Moisturizer 3.38 fl. oz.**AOU**$19.40**4.9★11 rev](https://www.amazon.com/dp/B0GD1KKN29) [3**dalba Piedmont Waterfull Tone-Up Sunscreen Serum BROAD SPECTRUM SPF 50 + Korean Sunscreen for Face All Skin Tones (1.69 fl.oz.)**d'alba Piedmont**$16.81**4.4★5,003 rev](https://www.amazon.com/dp/B0DKJ3BX2F) [4**MIESCHER Facial Moisturizer Tone-up Cream Sakura Essence Glow Face Moisturizer Cream 1.06 Fl OZ Hydrating & Smooth Dry Skin Lightweight Nourishing Facial Skin Instant Tone-Up Lazy Face Cream**MIESCHER**$6.47**4.2★112 rev](https://www.amazon.com/dp/B0BPL9TNN8) [5**NDP Vitamin B9 Tone-up Cream Silicone Free Face Primer for Pore Minimizing 95% Pure Cica Extract Breathable Skin Formula Glass Skin & Lightweight V-Cream Clean K-Beauty (65ml / 2.19 Fl Oz)**NATURAL DERMA PROJECT**$26.06**4.4★180 rev](https://www.amazon.com/dp/B07DLSMZ7M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AOU TONE-UP DAZZLING CREAM 01 White | Tinted Moisturizer 3.38 fl. oz.**AOU**$19.40**11 rev6mo ago](https://www.amazon.com/dp/B0GD1KKN29) [**Easilydays Sakura Tone-Up Cream Quick Skin Tone Balancer Evens Out Complexion No Makeup Natural Look Delicate & Shine Skin Long-Lasting Hydrating & Oil Control Glow Face Cream Vegan 1.76 Oz**Easilydays**$6.25**1 rev8mo ago](https://www.amazon.com/dp/B0FWXZWLQP) [**CHASIN RABBITS All About Glow Tone-up Cream 1.69 fl. Oz Natural Makeup Base No Makeup Natural Look Glow Skin Long-Lasting Hydrating Soft Texture Vegan Face & Body K Beauty**CHASIN' RABBITS**$12.82**66 rev1y ago](https://www.amazon.com/dp/B0F21BF8FN) [**MEDIPICKME Glutathione Body Lotion Tone-Up Body Cream (10.58 Oz) - Sensitive Skin Korean Skin Care -Korean Moisturizing Body Cream Glutathione Niacinamide Body Lotion**MEDIPICKME**$26.30**40 rev1y ago](https://www.amazon.com/dp/B0F1Y239QZ) [**Cell Fusion C Glass Skin Tone Up Cream Vitamins + Alpha-Arbutin - Natural Makeup Look For Bright Even Skin Tone 50ml / 1.69 fl.oz.**Cell Fusion C**$15.02**47 rev1y ago](https://www.amazon.com/dp/B0DKSGC2L1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Easilydays Sakura Tone-Up Cream Quick Skin Tone Balancer Evens Out Complexion No Makeup Natural Look Delicate & Shine Skin Long-Lasting Hydrating & Oil Control Glow Face Cream Vegan 1.76 Oz**Easilydays**$6.25**5.0★**▲ 196%**](https://www.amazon.com/dp/B0FWXZWLQP) [**AOU TONE-UP DAZZLING CREAM 01 White | Tinted Moisturizer 3.38 fl. oz.**AOU**$19.40**4.9★**▲ 136%**](https://www.amazon.com/dp/B0GD1KKN29) [**PONGDANG Tone-UP Touch Selfie Cream (3.52oz) | Brightening Cream for Face & Body No Makeup Natural Look | Hydrating & Redness-Soothing Formula | Korean Skin Care**PONGDANG**$22.12**4.3★**▲ 110%**](https://www.amazon.com/dp/B0C1JHCR8R) [**SKIN1004 Tone Balancing Capsule Cream Korean Face Moisturiser with Madewhite Niacinamide & Tranexamic Acid Hydrating Face Cream with Madagascar Centella Korean Skincare 2.54 fl.oz 75ml**SKIN1004**$19.07**4.6★**▲ 56%**](https://www.amazon.com/dp/B0BFX5KQL3) [**JUNG SAEM MOOL Skin Setting Tone Up Base 1.35 Fl Oz Pink Luminizing Makeup Primer Hydrating K-Beauty Base for Radiant Glow & Smooth Skin Camu Camu for Vibrant Complexion Longlasting Korean Makeup**JUNG SAEM MOOL**$30.99**4.3★**▲ 32%**](https://www.amazon.com/dp/B07VR92K76)
**~~View all trending →~~**
## **What buyers say about sunscreen no white cast**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**17%
*“Is good for my skin”*
**Coverage**9%
*“Perfect, natural coverage”*
**Quality-Overall**9%
*“The formula is very nice, though, and it pairs very well with other products”*
**Brightness/Shine/Glow**8%
*“Gives you subtle glow”*
**Soft Feel**5%
*“It looks so smooth on”*
**Moist/Dry**4%
*“Excellent moisturizer,”*
**Value For Money**4%
*“Great value”*
**Weight Light**4%
*“Very lightweight and absorbs quickly”*
**Smell**4%
*“the scent is a very delicate and pleasant citrus”*
**Color**3%
*“Great color”*
### **What buyers complain about **
**Color**19%
*“Very pale”*
**Suitability Combination Skin**6%
*“No recommend for mixed skin”*
**Brightness/Shine/Glow**6%
*“Is not shine as said”*
**Smell**5%
*“Scented”*
**Oily/Greasy**5%
*“Very greasy”*
**Allergies**3%
*“The product irritated my skin”*
**Moist/Dry**2%
*“over time it makes the skin extremely dry”*
**Thickness**2%
*“It goes on thick”*
**Suitability Dry Skin**2%
*“Not good for dry skin”*
**Skin Health**2%
*“This broke my skin out so bad”*
### **Top return reasons **
**Color**33%
**Advertised Vs Actual Product**12%
**Functionality-Overall**5%
**Smell**4%
**Suitability Combination Skin**4%
**Moist/Dry**4%
**Texture/Consistency-Overall**3%
**Value For Money**3%
**Product Condition**3%
**Oily/Greasy**3%
## **Common questions**
- **Is sunscreen no white cast profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sunscreen no white cast niche?**
- 16 brands and 35 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in sunscreen no white cast?**
- Top complaints mined from reviews: Color, Suitability Combination Skin, Brightness/Shine/Glow. The return rate is 2.7%.
- **When does demand for sunscreen no white cast peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the sunscreen no white cast niche?**
- Listings span $6.25–$30.99; the average listing price is $18.45 (sweet spot $15–$100). The average incumbent carries 1,633 reviews — the moat a new listing must climb.
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