---
title: "Sunscreen Bulk — $760K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunscreen-bulk"
last_updated: "2026-08-10T03:45:55.638Z"
locale: en
meta:
description: "Niche score 71/100 · $760K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 71/100 · $760K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunscreen Bulk — $760K/yr Amazon US Niche (2026) - Flapen"
---
# **sunscreen bulk**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 71Growth 95Conversion 61Competition 66Returns 98Price range 88Avg price 95Brand share 59Review moat 25Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+111.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$33.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.92–$93.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$760K**
$760K/yr · 422K searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,335.11**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, sunscreen bulk is a $760K/yr Amazon United States market (422K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen bulk market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$844K–$1.0M**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#250**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**25%**
- Banana Boat36% - VACATION12% - KONEUK10% - Coppertone6% - Okerker5% - Hawaiian Tropic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +111.5% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunscreen-bulk/trend)
## **Top sunscreen bulk search terms**
- **sunscreen bulk**96K/yr+148.0%3.8% conv. - **mini sunscreen bulk**108K/yr+69.7%2.9% conv. - **bulk sunscreen**78K/yr+128.8%3.0% conv. - **bulk sunscreen travel size**23K/yr+77.3%3.1% conv. - **bulk mini sunscreen**17K/yr+119.5%2.7% conv. - **sunscreen bulk travel size**13K/yr+84.9%3.4% conv. - **sunblock bulk**9K/yr+182.6%3.3% conv. - **bulk travel sunscreen**10K/yr+77.1%3.4% conv. - **sun screen bulk**8K/yr+162.4%3.8% conv. - **mini sunscreen bulk party favor**8K/yr+297.7%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunscreen-bulk/search-terms)
## **Top sunscreen bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$76K20%$152K30%$228K40%$304K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Banana Boat Sport Ultra SPF 30 Sunscreen Lotion 1Fl Oz Travel Size Oxybenzone Free Sunblock Lotion**Banana Boat**$33.14**4.7★13,647 rev](https://www.amazon.com/dp/B002ZNJYRA) [2**Vacation Mini Classic SPF 50 Sunscreen Lotion 1 Fluid Ounce Pack of 12 - Bulk Sunscreen Invisible No White Cast Water-Resistant Travel Size Dermatologist-Tested Vegan**VACATION**$46.47**4.4★631 rev](https://www.amazon.com/dp/B0F2KGW6BQ) [3**30PCS Mini Sunscreen SPF50+ PA+++ - Travel Size Sunscreen Bulk for Face & Body Lightweight & Non-Greasy Water-Resistant Perfect for Summer Party & Thank You Gifts**Okerker**$9.83**4.2★106 rev](https://www.amazon.com/dp/B0F4856YS2) [4**Hawaiian Tropic Sheer Touch Lotion SPF 30 2oz (Pack of 12)**Hawaiian Tropic**$37.07**4.7★12,274 rev](https://www.amazon.com/dp/B0FR574WTL) [5**Coppertone Sport Sunscreen Lotion SPF 50 Sweat Heat and Water Resistant Sunblock Lightweight Oxybenzone Free Travel Size Sunscreen Bulk Pack 3 Fl Oz Bottle Pack of 6**Coppertone**$23.03**4.7★7,843 rev](https://www.amazon.com/dp/B09R5T36JX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50PCS Mini Sunscreen Travel Size SPF50+ Mini Sunscreen Bulk for Face & Body Travel Size Sunscreen Packets Party Favor Lightweight Non-Greasy Water-Resistant Summer Party Gifts for Women Girl**Phanund**$8.66**65 rev3mo ago](https://www.amazon.com/dp/B0GVF7J65Q) [**50 Pcs Travel Size Sunscreen SPF 50+ Bulk Mini Sunscreen for Face & Body Lightweight Non-Greasy Summer Beach Vacation Essentials Outdoor Activities Party Favors 0.19 OZ/Pack**Sulily**$8.79**38 rev3mo ago](https://www.amazon.com/dp/B0GVF9JQ7D) [**Mini Sunscreen Bulk 30 Pcs SPF 50+ Mini Sunscreen Travel Size For Face & Body Sunscreen Packets Party Favor Bulk Sun screen Waterproof & Non-Greasy Perfect for Thank You Gifts & Beach Must Haves**ZARICS**$9.52**52 rev3mo ago](https://www.amazon.com/dp/B0GQM3FBJT) [**Vacation Mini Classic SPF 50 Sunscreen Lotion 1 Fluid Ounce Pack of 24 - Bulk Sunscreen Invisible No White Cast Water-Resistant Travel Size Dermatologist-Tested Vegan**VACATION**$87.68**631 rev4mo ago](https://www.amazon.com/dp/B0GPR6XHFX) [**50 Pack Bulk Travel Size Sunscreen for Face and Body SPF 50 Sunscreen Lotion Lightweight and Non-Greasy Mini Size for Summer Travel Outdoor Activities 0.19 OZ/Pack**KONEUK**$18.36**74 rev5mo ago](https://www.amazon.com/dp/B0GL75H8PS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50 Pcs Travel Size Sunscreen SPF 50+ Bulk Mini Sunscreen for Face & Body Lightweight Non-Greasy Summer Beach Vacation Essentials Outdoor Activities Party Favors 0.19 OZ/Pack**Sulily**$8.79**3.6★**▲ 92%**](https://www.amazon.com/dp/B0GVF9JQ7D) [**50PCS Mini Sunscreen Travel Size SPF50+ Mini Sunscreen Bulk for Face & Body Travel Size Sunscreen Packets Party Favor Lightweight Non-Greasy Water-Resistant Summer Party Gifts for Women Girl**Phanund**$8.66**4.0★**▲ 91%**](https://www.amazon.com/dp/B0GVF7J65Q) [**Mini Sunscreen Bulk 30 Pcs SPF 50+ Mini Sunscreen Travel Size For Face & Body Sunscreen Packets Party Favor Bulk Sun screen Waterproof & Non-Greasy Perfect for Thank You Gifts & Beach Must Haves**ZARICS**$9.52**4.4★**▲ 79%**](https://www.amazon.com/dp/B0GQM3FBJT) [**50 Pack Bulk Travel Size Sunscreen for Face and Body SPF 50 Sunscreen Lotion Lightweight and Non-Greasy Mini Size for Summer Travel Outdoor Activities 0.19 OZ/Pack**KONEUK**$18.36**4.6★**▲ 67%**](https://www.amazon.com/dp/B0GL75H8PS) [**Vacation Mini Classic SPF 50 Sunscreen Lotion 1 Fluid Ounce Pack of 24 - Bulk Sunscreen Invisible No White Cast Water-Resistant Travel Size Dermatologist-Tested Vegan**VACATION**$87.68**4.4★**▲ 59%**](https://www.amazon.com/dp/B0GPR6XHFX)
**~~View all trending →~~**
## **What buyers say about sunscreen bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**11%
*“Easy and convenient,”*
**Value For Money**10%
*“Good deal”*
**Size-Overall**9%
*“Perfect size, convenient”*
**Smell**8%
*“added fragrance”*
**Quality-Overall**5%
*“No complaints at all”*
**Suitability Combination Skin**5%
*“- Good for face and body”*
**Absorbency**4%
*“absorbs well”*
**Weight Light**4%
*“The sunscreen itself goes on lightweight”*
**Protection**4%
*“provide good protection”*
**Ease Of Application**3%
*“easy to apply”*
### **What buyers complain about **
**Size-Overall**21%
*“Small cans”*
**Value For Money**5%
*“Unfortunately I overpaid”*
**Allergies**5%
*“I broke out in a rash”*
**Advertised Vs Actual Product**4%
*“The pictures are misleading”*
**Motor Power**4%
*“Pump arrived broken”*
**Leak-Proof**3%
*“Bottle leaks”*
**Skin Health**3%
*“Broke skin out”*
**Ease Of Use**3%
*“hard to get product out”*
**Smell**3%
*“It doesnt smell very good”*
**Quality-Overall**2%
*“Not a good quality sunscreen”*
### **Top return reasons **
**Size-Overall**32%
**Leak-Proof**24%
**Motor Power**13%
**Advertised Vs Actual Product**9%
**Value For Money**5%
**Language Issues**4%
**Smell**2%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is sunscreen bulk profitable to sell on Amazon United States?**
- The niche generates $760K/yr across 28 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is +111.5%. Flapen's verdict: Worth a look (71/100).
- **How competitive is the sunscreen bulk niche?**
- 16 brands and 68 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in sunscreen bulk?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Allergies. The return rate is 0.4%.
- **When does demand for sunscreen bulk peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.4× the quietest.
- **What does it cost to enter the sunscreen bulk niche?**
- Listings span $7.92–$93.89; the average listing price is $33.77 (sweet spot $15–$100). The average incumbent carries 4,335 reviews — the moat a new listing must climb.
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