---
title: "Sunday Riley — $2.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunday-riley"
last_updated: "2026-08-10T06:21:43.696Z"
locale: en
meta:
description: "Niche score 57/100 · $2.9M/yr market · 681K searches/yr · $60.60 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $2.9M/yr market · 681K searches/yr · $60.60 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Sunday Riley — $2.9M/yr Amazon US Niche (2026) - Flapen"
---
# **sunday riley**
**Launch it**
A $2.9M/yr market growing +12.7% this quarter with returns at 1.5% — clears our launch bar.
Market size 96Growth 41Conversion 75Competition 48Returns 85Price range 59Avg price 89Brand share 0Review moat 47Quality gap 38
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 681K searches
**Avg price**
**Great****$60.60**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$20.72–$154.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,832.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sunday riley is a $2.9M/yr Amazon United States market (681K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Launch it — 57/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunday riley market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$3.0M–$3.6M**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#273**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**0%**
- Sunday Riley89% - ELEMIS6% - Kiehl's4% - Olivier Midy1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunday-riley/trend)
## **Top sunday riley search terms**
- **sunday riley**413K/yr+20.3%8.2% conv. - **sunday riley vitamin c**46K/yr+16.2%10.6% conv. - **elemis oil**28K/yr+3.7%5.1% conv. - **ceo glow**18K/yr+38.5%12.7% conv. - **ceo glow sunday riley**29K/yr-20.9%14.2% conv. - **kiehls midnight recovery oil**16K/yr+1.1%4.0% conv. - **elemis body oil**10K/yr+14.1%3.0% conv. - **sunday riley ceo vitamin c**27K/yr-31.1%5.0% conv. - **elemis superfood facial oil**8K/yr+18.6%11.3% conv. - **sunday riley ceo glow**7K/yr+77.1%8.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunday-riley/search-terms)
## **Top sunday riley products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$144K10%$288K15%$433K20%$577K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil 0.5 Fl Oz**Sunday Riley**$31.35**4.5★5,743 rev](https://www.amazon.com/dp/B07NYH9H9V) [2**Sunday Riley C.E.O. 15% Vitamin C Brightening Serum Orange 1.0 Fl oz(pack of 1)**Sunday Riley**$62.31**4.4★1,634 rev](https://www.amazon.com/dp/B074JXVVW3) [3**Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz**Sunday Riley**$41.82**4.6★2,465 rev](https://www.amazon.com/dp/B06XB6GZXQ) [4**Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum 1.0oz**Sunday Riley**$57.66**4.6★3,266 rev](https://www.amazon.com/dp/B0037LRZHA) [5**Sunday Riley C.E.O. Vitamin C Rich Hydration Cream Face Moisturizer**Sunday Riley**$59.83**4.6★1,812 rev](https://www.amazon.com/dp/B07PSYCR65)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunday Riley Day + Night Brighten + Plump Set**Sunday Riley**$33.78**54 rev8mo ago](https://www.amazon.com/dp/B0G1N9S6PH) [**Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set**Sunday Riley**$87.95**266 rev3y ago](https://www.amazon.com/dp/B0C6YMRDM2) [**Sunday Riley C.E.O. 15% Vitamin C Brightening Serum**Sunday Riley**$44.56**1,634 rev3y ago](https://www.amazon.com/dp/B088ZWB6ZK) [**clat Midy | Anti-Aging Facial Oil with BA106-1.5 Fl Oz**Olivier Midy**$154.35**35 rev3y ago](https://www.amazon.com/dp/B0BF9626QH) [**Sunday Riley Sunday GGL-15-US-FG Riley Good Genes All-In-One Lactic Acid Treatment Face Serum 0.5oz**Sunday Riley**$45.14**3,266 rev3y ago](https://www.amazon.com/dp/B0B7KFT89F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**clat Midy | Anti-Aging Facial Oil with BA106-1.5 Fl Oz**Olivier Midy**$154.35**3.8★**▲ 286%**](https://www.amazon.com/dp/B0BF9626QH) [**Sunday Riley C.E.O. Glow Vitamin C Turmeric Face Oil 1.18 Fl Oz**Sunday Riley**$75.79**4.5★**▲ 69%**](https://www.amazon.com/dp/B07P2QDSD3) [**Sunday Riley A+ High-Dose Retinol Serum 1.0oz**Sunday Riley**$55.65**4.6★**▲ 47%**](https://www.amazon.com/dp/B07T53TFGM) [**Sunday Riley C.E.O. 15% Vitamin C Brightening Serum 1.7oz**Sunday Riley**$96.56**4.4★**▲ 42%**](https://www.amazon.com/dp/B08D7J1X2W) [**Sunday Riley Pink Drink Skin Firming Resurfacing Essence Face Mist**Sunday Riley**$35.59**4.5★**▲ 31%**](https://www.amazon.com/dp/B08HGT4D5F)
**~~View all trending →~~**
## **What buyers say about sunday riley**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“smells divine”*
**Moist/Dry**13%
*“Very hydrating”*
**Quality-Overall**10%
*“Very reliable brand”*
**Suitability Combination Skin**10%
*“it makes my skin feel even better”*
**Brightness/Shine/Glow**8%
*“it gives such a healthy glow”*
**Soft Feel**7%
*“It makes your skin feel soft”*
**Value For Money**7%
*“Worth it”*
**Suitability Dry Skin**4%
*“Holy grail for dry skin”*
**Suitability Oily Skin**3%
*“Nice face oil”*
**Absorbency**3%
*“Absorbs nicely”*
### **What buyers complain about **
**Smell**15%
*“Smells awful”*
**Value For Money**13%
*“it is expensive”*
**Functionality-Overall**7%
*“I didn't see much improvement”*
**Allergies**6%
*“stuff like this usually makes it itchy”*
**Durability**5%
*“IT DOES NOT LAST”*
**Moist/Dry**5%
*“This one is leaving my face very dry”*
**Quality-Overall**4%
*“Not good, product is watered down”*
**Size-Overall**3%
*“Plastic bag insert holds less than bottle size”*
**Advertised Vs Actual Product**2%
*“Deceptive bottling”*
**Skin Health**2%
*“This caused my face to break out”*
### **Top return reasons **
**Smell**28%
**Value For Money**11%
**Advertised Vs Actual Product**9%
**Oily/Greasy**8%
**Product Condition**8%
**Size-Overall**8%
**Functionality-Overall**7%
**Defective Material/Parts**3%
**Moist/Dry**3%
**Skin Health**3%
## **Common questions**
- **Is sunday riley profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Launch it (57/100).
- **How competitive is the sunday riley niche?**
- 4 brands and 7 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sunday riley?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.5%.
- **When does demand for sunday riley peak?**
- Demand peaks in Jul–Oct–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the sunday riley niche?**
- Listings span $20.72–$154.35; the average listing price is $60.60 (sweet spot $15–$100). The average incumbent carries 1,833 reviews — the moat a new listing must climb.
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