---
title: "Sunday Riley Set — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunday-riley-set"
last_updated: "2026-08-10T07:40:27.046Z"
locale: en
meta:
description: "Niche score 39/100 · $32K/yr market · 11K searches/yr · $53.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $32K/yr market · 11K searches/yr · $53.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sunday Riley Set — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **sunday riley set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 26Conversion 62Competition 27Returns 93Price range 77Avg price 92Brand share 0Review moat 62Quality gap 24
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$53.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$19.29–$123.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,007.53**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$32K**
$32K/yr · 11K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sunday riley set is a $32K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunday riley set market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$27K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#1,185**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Sunday Riley98% - Summer Fridays2%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — +0.8% search growth over the last 90 days.
1K750Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunday-riley-set/trend)
## **Top sunday riley set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$10K40%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set**Sunday Riley**$87.95**4.6★266 rev](https://www.amazon.com/dp/B0C6YMRDM2) [2**Sunday Riley Jewel Box Kit 0.7 Fl Oz**Sunday Riley**$32.38**4.5★586 rev](https://www.amazon.com/dp/B08D7JKV4T) [3**Sunday Riley Pro Vitamins Vol. 1 Oil**Sunday Riley**$73.55**4.5★239 rev](https://www.amazon.com/dp/B07W6PPCBG) [4**Sunday Riley Superstars Kit 2.0 Fl Oz**Sunday Riley**$123.81**4.7★240 rev](https://www.amazon.com/dp/B08D7GZTWF) [5**Sunday Riley Deep Dive Hydration Set**Sunday Riley**$76.58**5.0★12 rev](https://www.amazon.com/dp/B0G1NCMYRH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunday Riley Deep Dive Hydration Set**Sunday Riley**$76.58**12 rev8mo ago](https://www.amazon.com/dp/B0G1NCMYRH) [**Sunday Riley Day + Night Brighten + Plump Set**Sunday Riley**$33.78**54 rev8mo ago](https://www.amazon.com/dp/B0G1N9S6PH) [**Sunday Riley Home + Away Brighten Revitalize + Glow Set**Sunday Riley**$64.92**2 rev8mo ago](https://www.amazon.com/dp/B0G1NBBTXF) [**Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)**Summer Fridays**$34.01**253 rev1y ago](https://www.amazon.com/dp/B0DY1WSW83) [**Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set**Sunday Riley**$87.95**266 rev3y ago](https://www.amazon.com/dp/B0C6YMRDM2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)**Summer Fridays**$34.01**4.6★**▲ 387%**](https://www.amazon.com/dp/B0DY1WSW83) [**Sunday Riley Deep Dive Hydration Set**Sunday Riley**$76.58**5.0★**▲ 102%**](https://www.amazon.com/dp/B0G1NCMYRH) [**Sunday Riley Home + Away Brighten Revitalize + Glow Set**Sunday Riley**$64.92**5.0★**▲ 91%**](https://www.amazon.com/dp/B0G1NBBTXF) [**Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set**Sunday Riley**$87.95**4.6★**▲ 51%**](https://www.amazon.com/dp/B0C6YMRDM2) [**Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil 0.5 Fl Oz**Sunday Riley**$31.35**4.5★**— 2%**](https://www.amazon.com/dp/B07NYH9H9V)
**~~View all trending →~~**
## **What buyers say about sunday riley set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Good moisturizer”*
**Quality-Overall**11%
*“the products feel luxe”*
**Suitability Combination Skin**11%
*“Each of these products soothed my skin”*
**Brightness/Shine/Glow**8%
*“it leaves my skin radiant with a glow”*
**Value For Money**8%
*“Great deal”*
**Soft Feel**7%
*“Keeps face soft and supple”*
**Smell**6%
*“Smells great too”*
**Gifting Purpose**6%
*“Gift”*
**Suitability Dry Skin**4%
*“Holy grail for dry skin”*
**Size-Overall**3%
*“Everything is conveniently sized for travel, works beautifully together, and leaves my skin feeling hydrated and refreshed”*
### **What buyers complain about **
**Smell**20%
*“It has an odd odor”*
**Value For Money**11%
*“Too expensive when”*
**Size-Overall**9%
*“Small for the price”*
**Functionality-Overall**5%
*“Did not work for me”*
**Moist/Dry**5%
*“This one seems watered down”*
**Quality-Overall**4%
*“Quality is just ok I didn't notice a difference while using it no improvements in skin”*
**Suitability Dry Skin**3%
*“For some reason using this has caused my face to burn when applying moisturizer the next morning”*
**Suitability Combination Skin**3%
*“Not For My Skin Type”*
**Oily/Greasy**3%
*“vit C a bit oily”*
**Skin Health**3%
*“This dead skin was literally peeling off my face as I rubbed the products in”*
### **Top return reasons **
**Size-Overall**21%
**Smell**21%
**Value For Money**11%
**Oily/Greasy**9%
**Advertised Vs Actual Product**8%
**Product Condition**8%
**Functionality-Overall**5%
**Skin Health**3%
**Moist/Dry**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is sunday riley set profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the sunday riley set niche?**
- 2 brands and 11 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sunday riley set?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.1%.
- **When does demand for sunday riley set peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the sunday riley set niche?**
- Listings span $19.29–$123.81; the average listing price is $53.02 (sweet spot $15–$100). The average incumbent carries 1,008 reviews — the moat a new listing must climb.
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