---
title: "Sunday Riley Retinol — $157K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunday-riley-retinol"
last_updated: "2026-08-10T01:44:35.066Z"
locale: en
meta:
description: "Niche score 40/100 · $157K/yr market · 28K searches/yr · $74.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $157K/yr market · 28K searches/yr · $74.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sunday Riley Retinol — $157K/yr Amazon US Niche (2026) - Flapen"
---
# **sunday riley retinol**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 29Conversion 77Competition 5Returns 90Price range 71Avg price 84Brand share 0Review moat 55Quality gap 32
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$74.16**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$41.82–$123.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,294.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$157K**
$157K/yr · 28K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sunday riley retinol is a $157K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jul. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunday riley retinol market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$148K–$185K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#1,149**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Sunday Riley100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunday-riley-retinol/trend)
## **Top sunday riley retinol search terms**
- **sunday riley retinol**16K/yr-2.5%7.2% conv. - **sunday riley a+**6K/yr-0.8%6.3% conv. - **sunday riley retinol serum**3K/yr+91.3%7.3% conv. - **sunday riley a+ high-dose retinoid serum**3K/yr-10.3%6.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunday-riley-retinol/search-terms)
## **Top sunday riley retinol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$24K30%$47K45%$71K60%$94K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunday Riley A+ High-Dose Retinol Serum 1.0oz**Sunday Riley**$55.65**4.6★1,296 rev](https://www.amazon.com/dp/B07T53TFGM) [2**Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz**Sunday Riley**$41.82**4.6★2,465 rev](https://www.amazon.com/dp/B06XB6GZXQ) [3**Sunday Riley A+ High-Dose Retinoid Serum 0.5oz**Sunday Riley**$45.83**4.6★1,296 rev](https://www.amazon.com/dp/B0B7JT39KP) [4**Sunday Riley A+ High-Dose Anti Aging Retinol Serum**Sunday Riley**$90.28**4.6★1,296 rev](https://www.amazon.com/dp/B08D7GVPXS) [5**Sunday Riley A.I. Adaptive Retinoid Serum For Blemish Prone Skin**Sunday Riley**$74.20**4.2★3 rev](https://www.amazon.com/dp/B0FLX6PPYJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunday Riley A.I. Adaptive Retinoid Serum For Blemish Prone Skin**Sunday Riley**$74.20**3 rev11mo ago](https://www.amazon.com/dp/B0FLX6PPYJ) [**Sunday Riley A+ High-Dose Retinoid Serum 0.5oz**Sunday Riley**$45.83**1,296 rev3y ago](https://www.amazon.com/dp/B0B7JT39KP) [**Sunday Riley A+ High-Dose Anti Aging Retinol Serum**Sunday Riley**$90.28**1,296 rev6y ago](https://www.amazon.com/dp/B08D7GVPXS) [**Sunday Riley Superstars Kit 2.0 Fl Oz**Sunday Riley**$123.81**240 rev6y ago](https://www.amazon.com/dp/B08D7GZTWF) [**Sunday Riley A+ High-Dose Retinol Serum 1.0oz**Sunday Riley**$55.65**1,296 rev7y ago](https://www.amazon.com/dp/B07T53TFGM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sunday Riley A+ High-Dose Retinol Serum 1.0oz**Sunday Riley**$55.65**4.6★**▲ 45%**](https://www.amazon.com/dp/B07T53TFGM) [**Sunday Riley A.I. Adaptive Retinoid Serum For Blemish Prone Skin**Sunday Riley**$74.20**4.2★**▲ 39%**](https://www.amazon.com/dp/B0FLX6PPYJ) [**Sunday Riley Superstars Kit 2.0 Fl Oz**Sunday Riley**$123.81**4.7★**▲ 17%**](https://www.amazon.com/dp/B08D7GZTWF) [**Sunday Riley A+ High-Dose Anti Aging Retinol Serum**Sunday Riley**$90.28**4.6★**▲ 11%**](https://www.amazon.com/dp/B08D7GVPXS) [**Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz**Sunday Riley**$41.82**4.6★**— 9%**](https://www.amazon.com/dp/B06XB6GZXQ)
**~~View all trending →~~**
## **What buyers say about sunday riley retinol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**15%
*“Smoothens”*
**Value For Money**13%
*“Worth every penny”*
**Suitability Dry Skin**10%
*“Best retinol for very dry skin”*
**Moist/Dry**10%
*“All of these products work together to moisturize”*
**Ease Of Application**8%
*“Good one and easy to apply”*
**Suitability Combination Skin**8%
*“it turns clear once you massage it into your skin”*
**Smell**6%
*“has a pleasant smell of a mix of strong botanicals as it is supposed to”*
**Suitability Oily Skin**3%
*“It made a definite difference in my skin when layering with CEO at night”*
**Symptom Reduction**3%
*“really helps with blemishes”*
**Texture/Consistency-Overall**3%
*“texture is smooth its moisturizing and effective and values”*
### **What buyers complain about **
**Smell**21%
*“Smells awful”*
**Value For Money**11%
*“Too expensive, returned”*
**Moist/Dry**10%
*“For some reason using this has caused my face to burn when applying moisturizer the next morning”*
**Functionality-Overall**8%
*“Didnt work for me”*
**Suitability Dry Skin**5%
*“For some reason using this has caused my face to burn when applying moisturizer the next morning”*
**Color**5%
*“you can see that is barely tinged blue”*
**Wrinkles**3%
*“But wrinkles take longer”*
**Suitability Oily Skin**1%
*“if you use too much it can feel a little oily on the skin”*
**Allergies**1%
*“if you use too much it can feel a little oily on the skin”*
### **Top return reasons **
**Smell**33%
**Value For Money**14%
**Oily/Greasy**14%
**Product Condition**7%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Size-Overall**4%
**Moist/Dry**3%
**Color**3%
**Skin Health**2%
## **Common questions**
- **Is sunday riley retinol profitable to sell on Amazon United States?**
- The niche generates $157K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the sunday riley retinol niche?**
- 1 brands and 3 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sunday riley retinol?**
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.3%.
- **When does demand for sunday riley retinol peak?**
- Demand peaks in Apr–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the sunday riley retinol niche?**
- Listings span $41.82–$123.81; the average listing price is $74.16 (sweet spot $15–$100). The average incumbent carries 1,294 reviews — the moat a new listing must climb.
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