---
title: "Sunday Riley Moisturizer — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunday-riley-moisturizer"
last_updated: "2026-08-09T19:05:19.541Z"
locale: en
meta:
description: "Niche score 36/100 · $43K/yr market · 25K searches/yr · $49.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $43K/yr market · 25K searches/yr · $49.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sunday Riley Moisturizer — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **sunday riley moisturizer**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 22Conversion 44Competition 26Returns 96Price range 95Avg price 93Brand share 0Review moat 24Quality gap 27
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$20.72–$87.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$49.24**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,801.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$43K**
$43K/yr · 25K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunday riley moisturizer is a $43K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunday riley moisturizer market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$49K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#396**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Sunday Riley92% - La Roche-Posay4% - Kiehl's3% - TATCHA2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunday-riley-moisturizer/trend)
## **Top sunday riley moisturizer search terms**
- **sunday riley moisturizer**9K/yr+33.0%6.2% conv. - **sunday riley ice**11K/yr-33.6%1.4% conv. - **sunday riley ice ceramide moisturizing cream**4K/yr+10.5%1.5% conv. - **sunday riley moisturizer for face**812/yr-6.3%7.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunday-riley-moisturizer/search-terms)
## **Top sunday riley moisturizer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunday Riley C.E.O. Vitamin C Rich Hydration Cream Face Moisturizer**Sunday Riley**$59.83**4.6★1,812 rev](https://www.amazon.com/dp/B07PSYCR65) [2**Sunday Riley C.E.O. Afterglow Brightening Vitamin C Gel Cream I Lightweight Firming Hydration**Sunday Riley**$52.95**4.4★667 rev](https://www.amazon.com/dp/B09RNVN3TP) [3**Sunday Riley C.E.O. Vitamin C Rich Hydration Cream Face Moisturizer**Sunday Riley**$20.72**4.6★1,812 rev](https://www.amazon.com/dp/B0791X9MJM) [4**Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set**Sunday Riley**$87.95**4.6★266 rev](https://www.amazon.com/dp/B0C6YMRDM2) [5**Sunday Riley C.E.O. Afterglow Brightening Vitamin C Gel Cream 0.5oz**Sunday Riley**$21.63**4.4★667 rev](https://www.amazon.com/dp/B0CBQPZVJJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunday Riley Deep Dive Hydration Set**Sunday Riley**$76.58**12 rev8mo ago](https://www.amazon.com/dp/B0G1NCMYRH) [**Sunday Riley Tidal Deep Hydration and Plumping Serum**Sunday Riley**$74.76**36 rev9mo ago](https://www.amazon.com/dp/B0G1N22K4W) [**Sunday Riley C.E.O. Afterglow Brightening Vitamin C Gel Cream 0.5oz**Sunday Riley**$21.63**667 rev2y ago](https://www.amazon.com/dp/B0CBQPZVJJ) [**Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set**Sunday Riley**$87.95**266 rev3y ago](https://www.amazon.com/dp/B0C6YMRDM2) [**Sunday Riley C.E.O. Afterglow Brightening Vitamin C Gel Cream I Lightweight Firming Hydration**Sunday Riley**$52.95**667 rev4y ago](https://www.amazon.com/dp/B09RNVN3TP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sunday Riley Tidal Deep Hydration and Plumping Serum**Sunday Riley**$74.76**4.6★**▲ 252%**](https://www.amazon.com/dp/B0G1N22K4W) [**Sunday Riley Deep Dive Hydration Set**Sunday Riley**$76.58**5.0★**▲ 129%**](https://www.amazon.com/dp/B0G1NCMYRH) [**Sunday Riley Wake Up With Me Complete Brightening Morning Skincare Set**Sunday Riley**$87.95**4.6★**▲ 24%**](https://www.amazon.com/dp/B0C6YMRDM2) [**Sunday Riley C.E.O. Vitamin C Rich Hydration Cream Face Moisturizer**Sunday Riley**$59.83**4.6★**▲ 15%**](https://www.amazon.com/dp/B07PSYCR65) [**Sunday Riley Pink Drink Skin Firming Resurfacing Essence Face Mist**Sunday Riley**$35.59**4.5★**▲ 14%**](https://www.amazon.com/dp/B08HGT4D5F)
**~~View all trending →~~**
## **What buyers say about sunday riley moisturizer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**32%
*“Excellent moisturizer”*
**Quality-Overall**9%
*“Highly recommend it to anyone looking for a high-quality, reliable moisturizer”*
**Suitability Combination Skin**9%
*“Great for combination skin”*
**Soft Feel**7%
*“Goes on smooth”*
**Suitability Dry Skin**6%
*“Great for super dry skin”*
**Value For Money**4%
*“Good price”*
**Smell**3%
*“Fragrance Free”*
**Absorbency**3%
*“Absorbs very well”*
**Weight Light**3%
*“I love this face lotion for summer because it's very lightweight”*
**Allergies**2%
*“No irritation either”*
### **What buyers complain about **
**Allergies**12%
*“Gave me a rash”*
**Moist/Dry**10%
*“It does not moisturize”*
**Value For Money**8%
*“it is expensive”*
**Smell**7%
*“The smell is a little odd”*
**Suitability Dry Skin**6%
*“Ive struggled with super dry”*
**Skin Health**5%
*“BURNS MY FACE”*
**Product Condition**4%
*“Received a used product”*
**Functionality-Overall**3%
*“Did not work for me”*
**Size-Overall**2%
*“Very small tub”*
**Quality-Overall**2%
*“Bad quality in casing”*
### **Top return reasons **
**Moist/Dry**17%
**Product Condition**15%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Smell**8%
**Size-Overall**7%
**Functionality-Overall**5%
**Suitability Dry Skin**5%
**Oily/Greasy**3%
**Skin Health**3%
## **Common questions**
- **Is sunday riley moisturizer profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the sunday riley moisturizer niche?**
- 4 brands and 9 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sunday riley moisturizer?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Value For Money. The return rate is 0.8%.
- **When does demand for sunday riley moisturizer peak?**
- Demand peaks in Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the sunday riley moisturizer niche?**
- Listings span $20.72–$87.95; the average listing price is $49.24 (sweet spot $15–$100). The average incumbent carries 5,802 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)