---
title: "Sunday Riley Luna Sleeping Night Oil — $133K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunday-riley-luna-sleeping-night-oil"
last_updated: "2026-08-10T09:20:18.949Z"
locale: en
meta:
description: "Niche score 43/100 · $133K/yr market · 21K searches/yr · $54.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $133K/yr market · 21K searches/yr · $54.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sunday Riley Luna Sleeping Night Oil — $133K/yr Amazon US Niche (2026) - Flapen"
---
# **sunday riley luna sleeping night oil**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 41Conversion 94Competition 0Returns 91Price range 95Avg price 92Brand share 0Review moat 48Quality gap 23
**Price range**
**Incredible****$33.78–$87.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$54.37**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,661.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$133K**
$133K/yr · 21K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sunday riley luna sleeping night oil is a $133K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunday riley luna sleeping night oil market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$109K–$136K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Sunday Riley100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunday-riley-luna-sleeping-night-oil/trend)
## **Top sunday riley luna sleeping night oil search terms**
- **sunday riley luna sleeping night oil**5K/yr+20.9%15.7% conv. - **sunday riley luna**4K/yr+3.4%15.1% conv. - **luna sleeping night oil**4K/yr+11.8%13.8% conv. - **luna sunday riley**3K/yr+24.4%17.1% conv. - **luna oil**4K/yr+3.1%6.5% conv. - **luna retinol sleeping night oil**932/yr+6.8%12.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunday-riley-luna-sleeping-night-oil/search-terms)
## **Top sunday riley luna sleeping night oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$33K50%$67K75%$100K100%$133K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz**Sunday Riley**$41.82**4.6★2,465 rev](https://www.amazon.com/dp/B06XB6GZXQ) [2**Sunday Riley Luna Retinol Sleeping Anti Aging Night Face Oil**Sunday Riley**$87.50**4.6★2,465 rev](https://www.amazon.com/dp/B00T9G8INM) [3**Sunday Riley Day + Night Brighten + Plump Set**Sunday Riley**$33.78**4.7★54 rev](https://www.amazon.com/dp/B0G1N9S6PH)
### **Newest**
by launch date
[**Sunday Riley Day + Night Brighten + Plump Set**Sunday Riley**$33.78**54 rev8mo ago](https://www.amazon.com/dp/B0G1N9S6PH) [**Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz**Sunday Riley**$41.82**2,465 rev9y ago](https://www.amazon.com/dp/B06XB6GZXQ) [**Sunday Riley Luna Retinol Sleeping Anti Aging Night Face Oil**Sunday Riley**$87.50**2,465 rev11y ago](https://www.amazon.com/dp/B00T9G8INM)
### **Trending**
90-day click momentum
[**Sunday Riley Luna Retinol Sleeping Night Oil 0.5oz**Sunday Riley**$41.82**4.6★**— 4%**](https://www.amazon.com/dp/B06XB6GZXQ) [**Sunday Riley Day + Night Brighten + Plump Set**Sunday Riley**$33.78**4.7★**— 8%**](https://www.amazon.com/dp/B0G1N9S6PH) [**Sunday Riley Luna Retinol Sleeping Anti Aging Night Face Oil**Sunday Riley**$87.50**4.6★**▼ 21%**](https://www.amazon.com/dp/B00T9G8INM)
## **What buyers say about sunday riley luna sleeping night oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“The price is right”*
**Smell**17%
*“Perfect, subtle scent that leaves your skin, glowing, and bright”*
**Moist/Dry**16%
*“Good moisturizer”*
**Suitability Dry Skin**9%
*“I bought for the dry oil feeling these products offer - feels good on the skin when the weather is so cold and dry”*
**Soft Feel**8%
*“Keeps face soft and supple”*
**Quality-Overall**5%
*“Good product not a game changer”*
**Suitability Combination Skin**3%
*“it turns clear once you massage it into your skin”*
**Suitability Oily Skin**3%
*“It made a definite difference in my skin when layering with CEO at night”*
**Wrinkle**3%
*“I have noticed a different on my little wrinkles”*
**Color**1%
*“The oil itself is a deep blue color which looks unique”*
### **What buyers complain about **
**Smell**23%
*“Some people dont like the blue tansy scent I think its fine”*
**Moist/Dry**13%
*“For some reason using this has caused my face to burn when applying moisturizer the next morning”*
**Value For Money**11%
*“Too expensive, returned”*
**Functionality-Overall**10%
*“Didnt work for me”*
**Color**7%
*“you can see that is barely tinged blue”*
**Suitability Oily Skin**4%
*“if you use too much it can feel a little oily on the skin”*
**Suitability Dry Skin**3%
*“For some reason using this has caused my face to burn when applying moisturizer the next morning”*
**Allergies**1%
*“if you use too much it can feel a little oily on the skin”*
### **Top return reasons **
**Smell**32%
**Oily/Greasy**19%
**Value For Money**15%
**Product Condition**8%
**Advertised Vs Actual Product**6%
**Size-Overall**5%
**Color**3%
**Functionality-Overall**3%
**Moist/Dry**3%
**Ease Of Cleaning**2%
## **Common questions**
- **Is sunday riley luna sleeping night oil profitable to sell on Amazon United States?**
- The niche generates $133K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the sunday riley luna sleeping night oil niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sunday riley luna sleeping night oil?**
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 1.2%.
- **When does demand for sunday riley luna sleeping night oil peak?**
- Demand peaks in Jul–Oct–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the sunday riley luna sleeping night oil niche?**
- Listings span $33.78–$87.50; the average listing price is $54.37 (sweet spot $15–$100). The average incumbent carries 1,661 reviews — the moat a new listing must climb.
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