---
title: "Sunday Riley Good Genes — $457K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunday-riley-good-genes"
last_updated: "2026-08-10T05:17:07.197Z"
locale: en
meta:
description: "Niche score 47/100 · $457K/yr market · 118K searches/yr · $56.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $457K/yr market · 118K searches/yr · $56.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sunday Riley Good Genes — $457K/yr Amazon US Niche (2026) - Flapen"
---
# **sunday riley good genes**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 58Growth 54Conversion 74Competition 0Returns 82Price range 92Avg price 91Brand share 0Review moat 39Quality gap 33
**Price range**
**Great****$19.29–$103.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$56.38**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$457K**
$457K/yr · 118K searches
**Growth**
**Good****+27.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,612**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sunday riley good genes is a $457K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunday riley good genes market data**
- **Units sold / yr**
- **10K–13K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$564K–$705K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#199**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Sunday Riley100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.0% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunday-riley-good-genes/trend)
## **Top sunday riley good genes search terms**
- **sunday riley good genes**58K/yr+30.1%9.1% conv. - **good genes sunday riley**39K/yr+24.2%11.0% conv. - **good genes**21K/yr+23.1%9.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunday-riley-good-genes/search-terms)
## **Top sunday riley good genes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$91K40%$183K60%$274K80%$365K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum 1.0oz**Sunday Riley**$57.66**4.6★3,266 rev](https://www.amazon.com/dp/B0037LRZHA) [2**Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum**Sunday Riley**$103.45**4.6★3,266 rev](https://www.amazon.com/dp/B078MPKN8B) [3**Sunday Riley Sunday GGL-15-US-FG Riley Good Genes All-In-One Lactic Acid Treatment Face Serum 0.5oz**Sunday Riley**$45.14**4.6★3,266 rev](https://www.amazon.com/dp/B0B7KFT89F) [4**Sunday Riley Mini Power Couple Travel Kit 0.4 fl. Oz**Sunday Riley**$19.29**4.4★650 rev](https://www.amazon.com/dp/B08D7JFY91)
### **Newest**
by launch date
[**Sunday Riley Sunday GGL-15-US-FG Riley Good Genes All-In-One Lactic Acid Treatment Face Serum 0.5oz**Sunday Riley**$45.14**3,266 rev3y ago](https://www.amazon.com/dp/B0B7KFT89F) [**Sunday Riley Mini Power Couple Travel Kit 0.4 fl. Oz**Sunday Riley**$19.29**650 rev6y ago](https://www.amazon.com/dp/B08D7JFY91) [**Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum**Sunday Riley**$103.45**3,266 rev8y ago](https://www.amazon.com/dp/B078MPKN8B) [**Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum 1.0oz**Sunday Riley**$57.66**3,266 rev14y ago](https://www.amazon.com/dp/B0037LRZHA)
### **Trending**
90-day click momentum
[**Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum**Sunday Riley**$103.45**4.6★**▲ 15%**](https://www.amazon.com/dp/B078MPKN8B) [**Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum 1.0oz**Sunday Riley**$57.66**4.6★**— 4%**](https://www.amazon.com/dp/B0037LRZHA) [**Sunday Riley Sunday GGL-15-US-FG Riley Good Genes All-In-One Lactic Acid Treatment Face Serum 0.5oz**Sunday Riley**$45.14**4.6★**▼ 22%**](https://www.amazon.com/dp/B0B7KFT89F) [**Sunday Riley Mini Power Couple Travel Kit 0.4 fl. Oz**Sunday Riley**$19.29**4.4★**▼ 30%**](https://www.amazon.com/dp/B08D7JFY91)
## **What buyers say about sunday riley good genes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**24%
*“Your skin will look amazing”*
**Quality-Overall**14%
*“Good quality”*
**Brightness/Shine/Glow**12%
*“My skin looks brighter”*
**Smell**8%
*“I was impressed with the tester how it was able to smell pretty nice still”*
**Texture/Consistency-Overall**6%
*“The texture is lightweight”*
**Symptom Reduction**5%
*“Just the best ever lactic treatment”*
**Soft Feel**4%
*“It makes my skin feel so soft”*
**Moist/Dry**4%
*“gives it a hydrated glow”*
**Ease Of Application**2%
*“Easy to apply, no-rinse, daily lotion can easily fit into any routine. no matter how lazy or intricate”*
**Value For Money**1%
*“totally worth it”*
### **What buyers complain about **
**Value For Money**18%
*“Too expensive when”*
**Functionality-Overall**14%
*“I didn't see much improvement”*
**Advertised Vs Actual Product**7%
*“Deceptive bottling”*
**Smell**7%
*“Sometimes the smell bothers me”*
**Durability**7%
*“did last one month”*
**Wrinkles**6%
*“wrinkles”*
**Suitability Dry Skin**4%
*“I stopped using it for a while a month ago and felt like my skin was super dull and dry”*
**Size-Overall**4%
*“Plastic bag insert holds less than bottle size”*
**Symptom Reduction**4%
*“Zero noticeable difference”*
### **Top return reasons **
**Value For Money**19%
**Product Condition**14%
**Functionality-Overall**13%
**Size-Overall**11%
**Advertised Vs Actual Product**10%
**Smell**9%
**Defective Material/Parts**4%
**Texture/Consistency-Overall**4%
**Skin Health**3%
**Absorbency**2%
## **Common questions**
- **Is sunday riley good genes profitable to sell on Amazon United States?**
- The niche generates $457K/yr across 4 tracked products. 90-day search growth is +27.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the sunday riley good genes niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sunday riley good genes?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.6%.
- **When does demand for sunday riley good genes peak?**
- Demand peaks in Jul–Oct–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the sunday riley good genes niche?**
- Listings span $19.29–$103.45; the average listing price is $56.38 (sweet spot $15–$100). The average incumbent carries 2,612 reviews — the moat a new listing must climb.
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