---
title: "Sunburn Relief — $930K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sunburn-relief"
last_updated: "2026-08-10T08:41:54.127Z"
locale: en
meta:
description: "Niche score 70/100 · $930K/yr market · 558K searches/yr · $13.96 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 70/100 · $930K/yr market · 558K searches/yr · $13.96 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Sunburn Relief — $930K/yr Amazon US Niche (2026) - Flapen"
---
# **sunburn relief**
**Launch it**
A $930K/yr market growing +227.4% this quarter with returns at 0.5% — clears our launch bar.
Market size 76Growth 98Conversion 95Competition 50Returns 98Price range 79Avg price 66Brand share 65Review moat 23Quality gap 23
**Growth**
**Incredible****+227.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$4.04–$57.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$930K**
$930K/yr · 558K searches
**Avg price**
**Good****$13.96**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,226.17**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, sunburn relief is a $930K/yr Amazon United States market (558K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 70/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunburn relief market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$838K–$1.1M**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**28%**
- Sunburnt24% - Sun Bum13% - Maui Island Secret11% - Amazon Basics10% - Solarcaine9% - Amazon Essentials6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +227.4% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 18.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sunburn-relief/trend)
## **Top sunburn relief search terms**
- **sunburn relief**231K/yr+302.8%12.3% conv. - **sun burn healing cream**56K/yr+279.1%13.1% conv. - **sunburn**73K/yr+81.3%5.6% conv. - **sun burnt after-sun gel**22K/yr+272.9%19.1% conv. - **sun burn relief**18K/yr+357.3%11.2% conv. - **sunburn cream**18K/yr+321.2%8.9% conv. - **sun burn**15K/yr+153.6%9.1% conv. - **maui vera after sun gel**11K/yr+150.9%2.0% conv. - **after burn**22K/yr+9.7%1.5% conv. - **maui vera**14K/yr+154.1%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sunburn-relief/search-terms)
## **Top sunburn relief products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$47K10%$93K15%$140K20%$186K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EMCW9 Ultra Hydrating Aloe Vera Gel by Sunburnt 6 Ounce Clear SUNB21006**Sunburnt**$8.07**4.8★3,125 rev](https://www.amazon.com/dp/B001FWXJ4G) [2**Maui Island Secret Burn to Brown Formula Aloe Sunburn Relief Gel Soothing & Hydrating - Instant Cooling with Menthol & Tea Tree Oil 8 Oz. 1pack**Maui Island Secret**$17.02**4.7★4,990 rev](https://www.amazon.com/dp/B003YQ1UGA) [3**Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)**Amazon Basics**$4.04**4.7★2,826 rev](https://www.amazon.com/dp/B09JGSRPZ5) [4**Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz**Sun Bum**$11.04**4.7★8,889 rev](https://www.amazon.com/dp/B004YAUZQG) [5**Solarcaine Aloe Sunburn Relief Spray with 4% Lidocaine - After Sun Care Relief for Burns Scrapes & Itch - Aloe Spray to Soothe Cool & Replenish Skin - 4oz**Solarcaine**$9.63**4.8★895 rev](https://www.amazon.com/dp/B01M7558JO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Solarcaine Advanced Cooling Hydrogel with Hypochlorous Acid 6 oz Gel Cooling After-Sun & Burn Gel | Soothes Discomfort Itch & Redness Sting-Free Alcohol-Free For Body & Face**Solarcaine**$9.76**97 rev5mo ago](https://www.amazon.com/dp/B0GK2HJVFM) [**BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.**BLUE LIZARD**$12.18**225 rev9mo ago](https://www.amazon.com/dp/B0FST2QMCX) [**TERNS Mayday Intensive After Sun Gel Cream Cooling Skin Care for Sunburn Relief 3X Marine Bioactive Complex with Niacinamide Squalane Shea Butter & Aloe Travel Size Fragrance Free 2 Fl Oz**TERNS**$57.21**69 rev1y ago](https://www.amazon.com/dp/B0F2W6YDSK) [**Solarcaine Aloe Sunburn Relief Spray with 4% Lidocaine - After Sun Care Relief for Burns Scrapes & Itch - Aloe Spray to Soothe Cool & Replenish Skin - 4oz**Solarcaine**$9.63**895 rev2y ago](https://www.amazon.com/dp/B01M7558JO) [**Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)**Amazon Basics**$4.04**2,826 rev3y ago](https://www.amazon.com/dp/B09JGSRPZ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.**BLUE LIZARD**$12.18**4.7★**▲ 75%**](https://www.amazon.com/dp/B0FST2QMCX) [**TERNS Mayday Intensive After Sun Gel Cream Cooling Skin Care for Sunburn Relief 3X Marine Bioactive Complex with Niacinamide Squalane Shea Butter & Aloe Travel Size Fragrance Free 2 Fl Oz**TERNS**$57.21**4.3★**▲ 58%**](https://www.amazon.com/dp/B0F2W6YDSK) [**Active Skin Repair First Aid Healing Skin Spray - Natural & Non-Toxic with Hypochlorus Acid for Minor Cuts Wounds Scrapes Rashes Sunburns & More 3 oz**BLDG ACTIVE**$29.03**4.6★**▲ 35%**](https://www.amazon.com/dp/B07234GWJH) [**Solarcaine Advanced Cooling Hydrogel with Hypochlorous Acid 6 oz Gel Cooling After-Sun & Burn Gel | Soothes Discomfort Itch & Redness Sting-Free Alcohol-Free For Body & Face**Solarcaine**$9.76**4.8★**▲ 32%**](https://www.amazon.com/dp/B0GK2HJVFM) [**Maui Island Secret Burn to Brown Formula Aloe Sunburn Relief Gel Soothing & Hydrating - Instant Cooling with Menthol & Tea Tree Oil 8 Oz. 1pack**Maui Island Secret**$17.02**4.7★**▲ 24%**](https://www.amazon.com/dp/B003YQ1UGA)
**~~View all trending →~~**
## **What buyers say about sunburn relief**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent Product”*
**Smell**12%
*“Amazing smell”*
**Moist/Dry**8%
*“Dries quickly”*
**Suitability Combination Skin**5%
*“keeps my skin clear”*
**Value For Money**5%
*“reasonably priced”*
**Efficiency**5%
*“Works well”*
**Soft Feel**4%
*“Super soft”*
**Allergies**4%
*“No irritation”*
**Suitability Dry Skin**4%
*“It relieves my dry skin”*
**Absorbency**3%
*“absorbs beautifully”*
### **What buyers complain about **
**Allergies**17%
*“caused irritation”*
**Smell**15%
*“Chemical smell”*
**Skin Health**6%
*“BURNS MY SKIN”*
**Functionality-Overall**3%
*“Not effective”*
**Moist/Dry**3%
*“Theyre not a moisturizer”*
**Value For Money**2%
*“Extremely overpriced”*
**Ingredients-Overall**2%
*“Misleading ingredient list”*
**Sensitivity-Overall**2%
*“Burns like hell”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Dilute/Watery**2%
*“Some of the bottles I have purchased lately have been very watery”*
### **Top return reasons **
**Smell**31%
**Leak-Proof**13%
**Product Condition**7%
**Size-Overall**7%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Functionality-Overall**5%
**Defective Material/Parts**3%
**Ingredients-Overall**3%
**Moist/Dry**2%
## **Common questions**
- **Is sunburn relief profitable to sell on Amazon United States?**
- The niche generates $930K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +227.4%. Flapen's verdict: Launch it (70/100).
- **How competitive is the sunburn relief niche?**
- 18 brands and 74 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in sunburn relief?**
- Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 0.5%.
- **When does demand for sunburn relief peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 18.2× the quietest.
- **What does it cost to enter the sunburn relief niche?**
- Listings span $4.04–$57.21; the average listing price is $13.96 (sweet spot $15–$100). The average incumbent carries 8,226 reviews — the moat a new listing must climb.
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