---
title: "Sun Tanning Spray — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sun-tanning-spray"
last_updated: "2026-08-10T02:51:57.319Z"
locale: en
meta:
description: "Niche score 50/100 · $110K/yr market · 86K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $110K/yr market · 86K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sun Tanning Spray — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **sun tanning spray**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 26Growth 96Conversion 93Competition 25Returns 98Price range 44Avg price 42Brand share 6Review moat 25Quality gap 27
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+144.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$7.03–$21.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.08**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$110K**
$110K/yr · 86K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****4,407.15**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, sun tanning spray is a $110K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun tanning spray market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$89K–$111K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**101**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Sun Bum47% - Australian Gold23% - Hawaiian Tropic16% - Coppertone7% - B.TAN4% - Banana Boat2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +144.0% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 20.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sun-tanning-spray/trend)
## **Top sun tanning spray search terms**
- **tanning spray with spf**31K/yr+268.3%8.2% conv. - **sun bum tanning oil**24K/yr+70.1%10.8% conv. - **sun bum tanning**9K/yr+107.5%7.5% conv. - **dry tanning oil spray**9K/yr+103.5%5.1% conv. - **spray tanning lotion**3K/yr+160.3%5.1% conv. - **tanning oil spf 15**3K/yr+125.5%9.8% conv. - **sun bum tanning spray**2K/yr+172.6%9.7% conv. - **tanning oil sun bum**2K/yr+73.2%9.2% conv. - **sun bum tanning oil spf 15**1K/yr+221.8%18.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sun-tanning-spray/search-terms)
## **Top sun tanning spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sun Bum SPF 15 Moisturizing Tanning Oil - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Broad Spectrum Moisturizing - UVA/UVB Protection - 8.5 oz**Sun Bum**$16.35**4.6★7,378 rev](https://www.amazon.com/dp/B01MS972ZV) [2**Sun Bum SPF 15 Browning Body Lotion - Water-Resistant Broad Spectrum Moisturizing Tanning Lotion with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 8.5 Fl Oz**Sun Bum**$17.03**4.5★1,104 rev](https://www.amazon.com/dp/B09JJ18X7W) [3**Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce**Australian Gold**$8.53**4.6★7,333 rev](https://www.amazon.com/dp/B07YZQYBVN) [4**Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz**Australian Gold**$9.12**4.6★3,910 rev](https://www.amazon.com/dp/B07YZRJTMR) [5**Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz**Coppertone**$8.23**4.7★6,556 rev](https://www.amazon.com/dp/B0756K27WB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz**Hawaiian Tropic**$9.83**530 rev1y ago](https://www.amazon.com/dp/B0DF8WDH32) [**Sun Bum SPF 15 Browning Body Lotion - Water-Resistant Broad Spectrum Moisturizing Tanning Lotion with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 8.5 Fl Oz**Sun Bum**$17.03**1,104 rev4y ago](https://www.amazon.com/dp/B09JJ18X7W) [**b.tan Best Tanning Oil | Get Tanned Intensifier Dry Spray - Fast Dark Outdoor Sun Tan From Tan Accelerating Actives Packed with Moisturizing Oils No SPF Austrailian Brand 8 Fl Oz**B.TAN**$9.53**5,944 rev5y ago](https://www.amazon.com/dp/B091BCL3RJ) [**Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15 Immediate Glow & Dries Fast Broad Spectrum Water Resistant Non-Greasy Oxybenzone Free Cruelty Free 6 Ounce**Australian Gold**$8.53**7,333 rev6y ago](https://www.amazon.com/dp/B07YZQYBVN) [**Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz**Australian Gold**$9.12**3,910 rev6y ago](https://www.amazon.com/dp/B07YZRJTMR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30 Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free Bronzer New Orange 6 Oz**Australian Gold**$9.12**4.6★**▲ 36%**](https://www.amazon.com/dp/B07YZRJTMR) [**Hawaiian Tropic Protective Tanning Oil Spray Sunscreen SPF 25 8 Fl Oz**Hawaiian Tropic**$10.95**4.4★**▲ 36%**](https://www.amazon.com/dp/B07FQS6SRJ) [**Coppertone Tanning Sunscreen Spray with Broad Spectrum SPF 15 Water Resistant Spray Sunscreen Lightweight and Non-Greasy 5.5 Oz**Coppertone**$8.23**4.7★**▲ 23%**](https://www.amazon.com/dp/B0756K27WB) [**Hawaiian Tropic Dry Oil Tanning Spray Sunscreen SPF 15 6 oz | Protective Sun Tanning Oil with SPF 15 Sunscreen Oxybenzone Free 6 oz**Hawaiian Tropic**$9.83**4.8★**▲ 16%**](https://www.amazon.com/dp/B0DF8WDH32) [**Australian Gold Spray Gel Sunscreen with Instant Bronzer SPF 30 8 Ounce | Moisturize & Hydrate Skin | Broad Spectrum | Water Resistant | Non-Greasy | Oxybenzone Free | Cruelty Free**Australian Gold**$7.12**4.6★**— 8%**](https://www.amazon.com/dp/B07YZR5WXC)
**~~View all trending →~~**
## **What buyers say about sun tanning spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Great smell creamy”*
**Quality-Overall**9%
*“Simply the best sunscreen/tanning product I have ever used”*
**Color**8%
*“Beautiful color”*
**Suitability Combination Skin**6%
*“feels so nice on my skin”*
**Efficiency**6%
*“It works so well”*
**Value For Money**4%
*“Good value”*
**Suitability Oily Skin**4%
*“Doesn't leave your skin oily”*
**Brightness/Shine/Glow**3%
*“It goes on smoothly, leaves my skin feeling soft, and gives me a beautiful, even glow”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Moist/Dry**3%
*“Moisturizing and smells good”*
### **What buyers complain about **
**Smell**13%
*“it smelled like a charred crayon”*
**Color**7%
*“I was so pale”*
**Functionality-Overall**7%
*“Cans don't work”*
**Allergies**6%
*“Allergic Reaction”*
**Oily/Greasy**6%
*“Oily”*
**Thickness**5%
*“Thick”*
**Stain Resistance**4%
*“stains everything”*
**Leak-Proof**4%
*“it leaked”*
**Adhesion/Stickiness**4%
*“Low quality - feels sticky”*
**Value For Money**3%
*“Not worth it”*
### **Top return reasons **
**Leak-Proof**15%
**Smell**14%
**Advertised Vs Actual Product**10%
**Oily/Greasy**9%
**Motor Power**8%
**Functionality-Overall**8%
**Defective Material/Parts**5%
**Value For Money**4%
**Color**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is sun tanning spray profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 13 tracked products. 90-day search growth is +144.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sun tanning spray niche?**
- 6 brands and 101 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in sun tanning spray?**
- Top complaints mined from reviews: Smell, Color, Functionality-Overall. The return rate is 0.3%.
- **When does demand for sun tanning spray peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 20.5× the quietest.
- **What does it cost to enter the sun tanning spray niche?**
- Listings span $7.03–$21.23; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 4,407 reviews — the moat a new listing must climb.
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