---
title: "Trend — sun tanning lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sun-tanning-lotion/trend"
last_updated: "2026-08-09T23:05:57.589Z"
locale: en
meta:
  description: "Niche score 62/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sun tanning lotion - Flapen"
---

# **sun tanning lotion**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 81Conversion 70Competition 52Returns 96Price range 69Avg price 81Brand share 54Review moat 22Quality gap 38

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+75.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$17.25**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$7.03–$32.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$317K**

$317K/yr · 287K searches

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,868**

avg incumbent reviews — the moat a new listing must climb

## Trend