---
title: "Sun Moon and Stars Perfume — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sun-moon-and-stars-perfume"
last_updated: "2026-08-10T04:10:47.778Z"
locale: en
meta:
description: "Niche score 40/100 · $19K/yr market · 25K searches/yr · $51.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $19K/yr market · 25K searches/yr · $51.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sun Moon and Stars Perfume — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **sun moon and stars perfume**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 36Conversion 19Competition 0Returns 100Price range 95Avg price 92Brand share 0Review moat 91Quality gap 80
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$43.90–$59.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$51.89**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****185.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$19K**
$19K/yr · 25K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sun moon and stars perfume is a $19K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun moon and stars perfume market data**
- **Units sold / yr**
- **500–750**
- avg 100–250/product
- **Revenue / yr**
- **$26K–$39K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#3,168**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **25%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- SUN MOON STARS52% - KARL LAGERFELD48%
## **Demand**
Weekly Amazon search volume, last 28 weeks — +8.5% search growth over the last 90 days.
600400Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sun-moon-and-stars-perfume/trend)
## **Top sun moon and stars perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$6K45%$9K60%$12K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUN MOON STARS by Karl Lagerfeld Eau De Toilette Spray 3.3 oz for Women**KARL LAGERFELD**$59.46**4.2★84 rev](https://www.amazon.com/dp/B000JBWZR6) [2**Sun Moon Stars by United Colors and Prestige Beauty EDT spray 3.3oz**SUN MOON STARS**$43.90**4.6★586 rev](https://www.amazon.com/dp/B09115LBRQ) [3**SUN MOON STARS FOR HER Eau De Parfum**SUN MOON STARS**$49.89**3.7★50 rev](https://www.amazon.com/dp/B09WZS4MC3) [4**Sun Moon Stars Midnight EDP 3.3fl oz.**SUN MOON STARS**$54.31**4.4★23 rev](https://www.amazon.com/dp/B0CNV26D91)
### **Newest**
by launch date
[**Sun Moon Stars Midnight EDP 3.3fl oz.**SUN MOON STARS**$54.31**23 rev2y ago](https://www.amazon.com/dp/B0CNV26D91) [**SUN MOON STARS FOR HER Eau De Parfum**SUN MOON STARS**$49.89**50 rev4y ago](https://www.amazon.com/dp/B09WZS4MC3) [**Sun Moon Stars by United Colors and Prestige Beauty EDT spray 3.3oz**SUN MOON STARS**$43.90**586 rev5y ago](https://www.amazon.com/dp/B09115LBRQ) [**SUN MOON STARS by Karl Lagerfeld Eau De Toilette Spray 3.3 oz for Women**KARL LAGERFELD**$59.46**84 rev22y ago](https://www.amazon.com/dp/B000JBWZR6)
### **Trending**
90-day click momentum
[**Sun Moon Stars by United Colors and Prestige Beauty EDT spray 3.3oz**SUN MOON STARS**$43.90**4.6★**▲ 16%**](https://www.amazon.com/dp/B09115LBRQ) [**SUN MOON STARS by Karl Lagerfeld Eau De Toilette Spray 3.3 oz for Women**KARL LAGERFELD**$59.46**4.2★**— 3%**](https://www.amazon.com/dp/B000JBWZR6) [**Sun Moon Stars Midnight EDP 3.3fl oz.**SUN MOON STARS**$54.31**4.4★**— 5%**](https://www.amazon.com/dp/B0CNV26D91) [**SUN MOON STARS FOR HER Eau De Parfum**SUN MOON STARS**$49.89**3.7★**▼ 15%**](https://www.amazon.com/dp/B09WZS4MC3)
## **What buyers say about sun moon and stars perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Decent everyday scent”*
**Gifting Purpose**21%
*“Was a gift for my daughter”*
**Durability**8%
*“Fabulous and long lasting”*
**Design-Overall**4%
*“I love the bottle design so at least I can have a pretty shelf decoration”*
**Value For Money**4%
*“the pricing is attractive”*
**Soft Feel**4%
*“Soft”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Smell**69%
*“Fragrance did not smell as described”*
**Ethical Trade/Fair Trade**13%
*“This is product deception”*
**Alcohol Content**6%
*“It smells like pure rubbing alcohol”*
**Adhesion/Stickiness**4%
*“Sticky like”*
## **Common questions**
- **Is sun moon and stars perfume profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 4 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the sun moon and stars perfume niche?**
- 2 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sun moon and stars perfume?**
- Top complaints mined from reviews: Smell, Ethical Trade/Fair Trade, Alcohol Content. The return rate is 0.1%.
- **What does it cost to enter the sun moon and stars perfume niche?**
- Listings span $43.90–$59.46; the average listing price is $51.89 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.
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