---
title: "Trend — sun goggles - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sun-goggles/trend"
last_updated: "2026-08-10T02:42:42.195Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.4M/yr market · 1.3M searches/yr · $11.12 avg price. Soft demand (-26.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.4M/yr market · 1.3M searches/yr · $11.12 avg price. Soft demand (-26.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sun goggles - Flapen"
---

# **sun goggles**

**Worth a look**

Shows searches that convert (10.3% search→purchase), but soft demand (-26.7% this quarter) keeps it on the watch list.

Market size 85Growth 12Conversion 88Competition 46Returns 67Price range 79Avg price 43Brand share 28Review moat 23Quality gap 80

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.4M**

$1.4M/yr · 1.3M searches

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$5.03–$54.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.12**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,335.63**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-26.7%**

90-day search growth — must beat 0% to launch

## Trend