---
title: "Sun Cushion — $333K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sun-cushion"
last_updated: "2026-08-10T10:31:36.662Z"
locale: en
meta:
description: "Niche score 45/100 · $333K/yr market · 180K searches/yr · $17.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $333K/yr market · 180K searches/yr · $17.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sun Cushion — $333K/yr Amazon US Niche (2026) - Flapen"
---
# **sun cushion**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 25Conversion 88Competition 11Returns 99Price range 61Avg price 82Brand share 0Review moat 23Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.86–$29.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$333K**
$333K/yr · 180K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,552.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sun cushion is a $333K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun cushion market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$268K–$358K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#622**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- BRING GREEN50% - Naturium45% - The Ordinary4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — +0.4% search growth over the last 90 days.
6K4KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sun-cushion/trend)
## **Top sun cushion search terms**
- **naturium niacinamide serum**43K/yr+15.2%15.8% conv. - **bring green**24K/yr+106.0%3.4% conv. - **bringgreen**32K/yr-27.1%2.6% conv. - **bring green zinc teca blemish serum**17K/yr-43.0%8.4% conv. - **zinc serum**12K/yr+32.9%3.0% conv. - **naturium niacinamide**14K/yr+4.1%9.6% conv. - **zinc pca**10K/yr-8.7%1.0% conv. - **bringgreen zinc teca**11K/yr-39.8%5.9% conv. - **zinc serum for face**4K/yr+56.9%2.6% conv. - **zinc teca serum**5K/yr-43.9%9.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sun-cushion/search-terms)
## **Top sun cushion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$67K30%$100K40%$133K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Naturium Niacinamide Face Serum 12% Plus Zinc 2% Anti-Aging Pore Minimizer & Dark Spot Corrector with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 1 oz**Naturium**$16.15**4.5★16,218 rev](https://www.amazon.com/dp/B07WSS5M4Z) [2**BRING GREEN ZINC TECA Serum with Niacinamide | Soothing Face Serum for Sensitive Skin Pore Minimizing & Hydrating | Korean Skincare for Breakouts & Uneven Texture**BRING GREEN**$25.32**4.5★287 rev](https://www.amazon.com/dp/B0CKVLPFVY) [3**BRING GREEN TEA TREE CICA SET | Korean Skin Care Kit for Acne-Prone Sensitive Skin | Zinc Teca Serum Tea Tree Hydrating Moisturizer & Deep Cleansing Foam | Oil Control & Pore Care | K-Beauty Gift**BRING GREEN**$24.76**4.5★82 rev](https://www.amazon.com/dp/B0F47M3RDZ) [4**Naturium Niacinamide Face Serum 12% Plus Zinc 2% Jumbo Anti-Aging Pore Minimizer & Dark Spot Corrector with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 2 oz**Naturium**$29.23**4.5★16,218 rev](https://www.amazon.com/dp/B0B2KM4MKQ) [5**The Ordinary Niacinamide 10% + Zinc 1% Smoothing Serum for Blemish-Prone Skin 1 Fl Oz**The Ordinary**$5.86**4.7★60,215 rev](https://www.amazon.com/dp/B01MDTVZTZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BRING GREEN TEA TREE CICA SET | Korean Skin Care Kit for Acne-Prone Sensitive Skin | Zinc Teca Serum Tea Tree Hydrating Moisturizer & Deep Cleansing Foam | Oil Control & Pore Care | K-Beauty Gift**BRING GREEN**$24.76**82 rev1y ago](https://www.amazon.com/dp/B0F47M3RDZ) [**BRING GREEN TEA TREE CICA TRIAL KIT | Travel Size Korean Skin Care Set for Acne-Prone Sensitive Skin | Zinc Teca Serum Tea Tree Cica Moisturizer & Deep Cleansing Foam | Hydrating & Oil Control**BRING GREEN**$13.06**47 rev1y ago](https://www.amazon.com/dp/B0F47BQSVP) [**BRING GREEN X NETFLIX SQUID GAME Edition Zinc Teca Serum 25mL | Calming Serum for Skin Soothing & Oil Control | Includes Free Gonggi Tossing Game as Seen in Squid Game**BRING GREEN**$13.08**173 rev1y ago](https://www.amazon.com/dp/B0DJKVHFQ8) [**BRING GREEN ZINC TECA Serum with Niacinamide | Soothing Face Serum for Sensitive Skin Pore Minimizing & Hydrating | Korean Skincare for Breakouts & Uneven Texture**BRING GREEN**$25.32**287 rev2y ago](https://www.amazon.com/dp/B0CKVLPFVY) [**Naturium Niacinamide Gel Cream 5% Face Moisturizer & Hydrating Skin Care for Healthier-Looking Dewy Skin 1.7 oz**Naturium**$18.28**255 rev2y ago](https://www.amazon.com/dp/B0CFYR7DSQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BRING GREEN Tea Tree CICA Soothing Toner | Mild Daily Skincare Routine for Cooling and Hydrating Effect (8.5 Fl. Oz. 250ml)**BRING GREEN**$18.22**4.4★**▲ 43%**](https://www.amazon.com/dp/B0C9Q339RT) [**BRING GREEN TEA TREE CICA TRIAL KIT | Travel Size Korean Skin Care Set for Acne-Prone Sensitive Skin | Zinc Teca Serum Tea Tree Cica Moisturizer & Deep Cleansing Foam | Hydrating & Oil Control**BRING GREEN**$13.06**4.4★**▲ 13%**](https://www.amazon.com/dp/B0F47BQSVP) [**Naturium Niacinamide Face Serum 12% Plus Zinc 2% Anti-Aging Pore Minimizer & Dark Spot Corrector with Hyaluronic Acid & Vitamin E Vegan & Cruelty-Free 1 oz**Naturium**$16.15**4.5★**▲ 12%**](https://www.amazon.com/dp/B07WSS5M4Z) [**BRING GREEN TEA TREE CICA SET | Korean Skin Care Kit for Acne-Prone Sensitive Skin | Zinc Teca Serum Tea Tree Hydrating Moisturizer & Deep Cleansing Foam | Oil Control & Pore Care | K-Beauty Gift**BRING GREEN**$24.76**4.5★**▲ 10%**](https://www.amazon.com/dp/B0F47M3RDZ) [**BRING GREEN ZINC TECA Serum with Niacinamide | Soothing Face Serum for Sensitive Skin Pore Minimizing & Hydrating | Korean Skincare for Breakouts & Uneven Texture**BRING GREEN**$25.32**4.5★**— 3%**](https://www.amazon.com/dp/B0CKVLPFVY)
**~~View all trending →~~**
## **What buyers say about sun cushion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**20%
*“super helpful for textured skin”*
**Quality-Overall**14%
*“Plus, its very affordable for the quality you get”*
**Value For Money**11%
*“reasonable price”*
**Moist/Dry**7%
*“dries fast”*
**Suitability Oily Skin**5%
*“Works well for oily skin”*
**Soft Feel**4%
*“Skin feels smooth”*
**Absorbency**4%
*“absorbs well”*
**Suitability Dry Skin**3%
*“This serum is extremely moisturizing and effective”*
**Symptom Reduction**3%
*“I will say that it did help to clear my acne”*
**Texture/Consistency-Overall**3%
*“smooth texture”*
### **What buyers complain about **
**Allergies**14%
*“Irritated my skin”*
**Skin Health**12%
*“it burned my face”*
**Functionality-Overall**7%
*“Did nothing”*
**Moist/Dry**5%
*“No hydration at all”*
**Adhesion/Stickiness**4%
*“Leaves a sticky feel to my face”*
**Smell**4%
*“It doesnt have fragrance”*
**Size-Overall**3%
*“Wrong size”*
**Suitability Dry Skin**3%
*“My skin became dry”*
**Suitability Combination Skin**2%
*“Not for my skin”*
**Symptom Reduction**2%
*“for pore minimizing, I dont see much improvement”*
### **Top return reasons **
**Functionality-Overall**14%
**Advertised Vs Actual Product**12%
**Value For Money**10%
**Smell**8%
**Moist/Dry**7%
**Size-Overall**5%
**Skin Health**5%
**Product Condition**4%
**Ingredients-Overall**4%
**Leak-Proof**4%
## **Common questions**
- **Is sun cushion profitable to sell on Amazon United States?**
- The niche generates $333K/yr across 11 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sun cushion niche?**
- 3 brands and 22 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sun cushion?**
- Top complaints mined from reviews: Allergies, Skin Health, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the sun cushion niche?**
- Listings span $5.86–$29.23; the average listing price is $17.88 (sweet spot $15–$100). The average incumbent carries 8,552 reviews — the moat a new listing must climb.
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