---
title: "Sun Care — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sun-care"
last_updated: "2026-08-10T03:57:30.474Z"
locale: en
meta:
description: "Niche score 42/100 · $59K/yr market · 75K searches/yr · $51.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $59K/yr market · 75K searches/yr · $51.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sun Care — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **sun care**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 83Conversion 19Competition 8Returns 96Price range 94Avg price 93Brand share 0Review moat 65Quality gap 22
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$14.43–$79.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$51.58**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+79.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****890.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$59K**
$59K/yr · 75K searches
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sun care is a $59K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun care market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$64K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#11,577**
- **Page quality**
- **0%**
- **Prime**
- **29%**
- **Sponsored**
- **29%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**123**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Ultra Violette53% - Generic42% - HARUHARU4%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +79.5% search growth over the last 90 days.
25K15KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sun-care/trend)
## **Top sun care search terms**
- **ultra violette sunscreen**46K/yr+46.7%1.5% conv. - **ultra violette**14K/yr+205.7%0.4% conv. - **ultra violette sunscreen 50 spf**7K/yr+157.1%1.2% conv. - **ultraviolet sunscreen**8K/yr+62.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sun-care/search-terms)
## **Top sun care products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$18K45%$26K60%$35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ultra Violette Supreme Screen SPF 50 Skinscreen Facial Sunscreen Moisturizer and Primer 1.76 oz**Ultra Violette**$46.79**4.0★7 rev](https://www.amazon.com/dp/B0FR714CH1) [2**Ultra Violette Sequin SPF 50 Glow-Boosting Facial Sunscreen Moisturizer & Makeup Primer with Squalane**Generic**$66.00**5.0★1 rev](https://www.amazon.com/dp/B0GQLZ85FQ) [3**Ultra Violette Preen Screen SPF 50 Facial Sunscreen Mist with Niacinamide 50ml / 1.7 fl oz**Generic**$57.44**0.0★0 rev](https://www.amazon.com/dp/B0GQMF1KJ8) [4**Ultra Violette Vibrant Screen SPF 50 Water Resistant Face and Body Sunscreen Hydrating Lightweight Lotion 3.38 oz / 100mL**Generic**$60.70**0.0★0 rev](https://www.amazon.com/dp/B0GRBZ37VH) [5**Ultra Violette Mini Future Screen SPF 50 Mineral Fragrance-Free Facial Sunscreen (20ml / 0.68 fl oz)**Generic**$35.89**0.0★0 rev](https://www.amazon.com/dp/B0GQLW7TJY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ultra Violette Vibrant Screen SPF 50 Water Resistant Face and Body Sunscreen Hydrating Lightweight Lotion 3.38 oz / 100mL**Generic**$60.70**0 rev4mo ago](https://www.amazon.com/dp/B0GRBZ37VH) [**Ultra Violette Sequin SPF 50 Glow-Boosting Facial Sunscreen Moisturizer & Makeup Primer with Squalane**Generic**$66.00**1 rev4mo ago](https://www.amazon.com/dp/B0GQLZ85FQ) [**Ultra Violette Preen Screen SPF 50 Facial Sunscreen Mist with Niacinamide 50ml / 1.7 fl oz**Generic**$57.44**0 rev4mo ago](https://www.amazon.com/dp/B0GQMF1KJ8) [**Ultra Violette Mini Future Screen SPF 50 Mineral Fragrance-Free Facial Sunscreen (20ml / 0.68 fl oz)**Generic**$35.89**0 rev4mo ago](https://www.amazon.com/dp/B0GQLW7TJY) [**Ultra Violette Future Screen SPF 50 Mineral Fragrance-Free Facial Sunscreen Serum (50ml / 1.7 fl oz)**Generic**$79.80**1 rev4mo ago](https://www.amazon.com/dp/B0GSBTW86Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ultra Violette Future Screen SPF 50 Mineral Fragrance-Free Facial Sunscreen Serum (50ml / 1.7 fl oz)**Generic**$79.80**5.0★**▲ 50%**](https://www.amazon.com/dp/B0GSBTW86Z) [**Ultra Violette Vibrant Screen SPF 50 Water Resistant Face and Body Sunscreen Hydrating Lightweight Lotion 3.38 oz / 100mL**Generic**$60.70**0.0★**▲ 26%**](https://www.amazon.com/dp/B0GRBZ37VH) [**Ultra Violette Preen Screen SPF 50 Facial Sunscreen Mist with Niacinamide 50ml / 1.7 fl oz**Generic**$57.44**0.0★**▲ 19%**](https://www.amazon.com/dp/B0GQMF1KJ8) [**Ultra Violette Sequin SPF 50 Glow-Boosting Facial Sunscreen Moisturizer & Makeup Primer with Squalane**Generic**$66.00**5.0★**— 7%**](https://www.amazon.com/dp/B0GQLZ85FQ) [**Ultra Violette Supreme Screen SPF 50 Skinscreen Facial Sunscreen Moisturizer and Primer 1.76 oz**Ultra Violette**$46.79**4.0★**— 3%**](https://www.amazon.com/dp/B0FR714CH1)
**~~View all trending →~~**
## **What buyers say about sun care**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“Great for sensitive skin”*
**Moist/Dry**10%
*“Excellent moisturizer”*
**Soft Feel**8%
*“makes my skin soft”*
**Weight Light**7%
*“feels super lightweight on the skin”*
**Suitability Oily Skin**6%
*“Not oily at all”*
**Texture/Consistency-Overall**5%
*“Lovely texture”*
**Quality-Overall**5%
*“Great quality; smooth”*
**Suitability Dry Skin**5%
*“it does not burn any dry skin I have”*
**Absorbency**3%
*“absorbs well”*
**Value For Money**2%
*“is affordable”*
### **What buyers complain about **
**Smell**22%
*“Awful smell”*
**Allergies**8%
*“it gave me an incredibly weird rash I've never had before”*
**Color**4%
*“doesnt live white color on face”*
**Size-Overall**3%
*“The product size is also quite small”*
**Oily/Greasy**3%
*“Kind of oily”*
**Value For Money**3%
*“overpriced”*
**Thickness**2%
*“It comes out thicker”*
**Functionality-Overall**2%
*“Didn't work for me”*
**Sensitivity-Overall**2%
*“the eye irritation makes it too difficult to use while working”*
**Motor Power**2%
*“It doesnt open nor pump anything out”*
### **Top return reasons **
**Oily/Greasy**10%
**Smell**9%
**Advertised Vs Actual Product**7%
**Motor Power**6%
**Product Condition**5%
**Suitability Combination Skin**5%
**Functionality-Overall**5%
**Skin Health**5%
**Texture/Consistency-Overall**4%
**Value For Money**4%
## **Common questions**
- **Is sun care profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 7 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +79.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the sun care niche?**
- 3 brands and 123 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sun care?**
- Top complaints mined from reviews: Smell, Allergies, Color. The return rate is 0.8%.
- **When does demand for sun care peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the sun care niche?**
- Listings span $14.43–$79.80; the average listing price is $51.58 (sweet spot $15–$100). The average incumbent carries 891 reviews — the moat a new listing must climb.
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