---
title: "Sun Allergy Sunscreen — $213K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sun-allergy-sunscreen"
last_updated: "2026-08-09T22:53:06.624Z"
locale: en
meta:
description: "Niche score 50/100 · $213K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $213K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sun Allergy Sunscreen — $213K/yr Amazon US Niche (2026) - Flapen"
---
# **sun allergy sunscreen**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 41Growth 81Conversion 72Competition 17Returns 96Price range 79Avg price 87Brand share 0Review moat 24Quality gap 30
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.76**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+76.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$9.64–$35.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$213K**
$213K/yr · 162K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,023.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sun allergy sunscreen is a $213K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun allergy sunscreen market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$198K–$247K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#453**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**90**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Eucerin44% - La Roche-Posay37% - Piz Buin17% - BLUE LIZARD3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +76.0% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sun-allergy-sunscreen/trend)
## **Top sun allergy sunscreen search terms**
- **piz**43K/yr+33.2%0.0% conv. - **sun allergy sunscreen**11K/yr+185.8%2.7% conv. - **eucerin mineral sunscreen**16K/yr+43.2%6.9% conv. - **eucerin sun allergy**9K/yr+208.3%1.2% conv. - **piz buin**10K/yr+138.5%3.7% conv. - **eucerin sensitive mineral sunscreen**11K/yr+22.9%13.4% conv. - **piz buin sunscreen**8K/yr+76.0%6.5% conv. - **eucerin sun allergy protect spf 50**5K/yr+159.9%2.4% conv. - **sun allergy protection**4K/yr+283.9%1.1% conv. - **la roche posay 100 spf sunscreen**6K/yr+70.0%14.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sun-allergy-sunscreen/search-terms)
## **Top sun allergy sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$43K30%$64K40%$85K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eucerin Sun Sensitive Mineral Sunscreen Lotion SPF 50 with Zinc Oxide Protection Hypoallergenic Sunscreen for Sensitive Skin Oxybenzone and Octinoxate Free 4 Fl Oz Tube**Eucerin**$16.78**4.4★1,612 rev](https://www.amazon.com/dp/B09MJK2335) [2**La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free**La Roche-Posay**$24.87**4.7★13,869 rev](https://www.amazon.com/dp/B07YGVSGMW) [3**La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free**La Roche-Posay**$35.95**4.7★13,869 rev](https://www.amazon.com/dp/B0CF7VZQ3V) [4**Eucerin Sun Tinted Sensitive Mineral Face Sunscreen Lotion SPF 35 Non-Comedogenic Mineral Sunscreen with Gentle Zinc Oxide Protection for Sensitive Skin 1.7 Fl Oz Bottle**Eucerin**$14.31**4.4★4,519 rev](https://www.amazon.com/dp/B0BF3831F6) [5**PIZ BUIN Allergy Lotion for Sun Sensitive Skin SPF50+ - 200ml / 6.8 oz.**Piz Buin**$19.18**4.5★494 rev](https://www.amazon.com/dp/B003EL9GRK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free**La Roche-Posay**$35.95**13,869 rev2y ago](https://www.amazon.com/dp/B0CF7VZQ3V) [**Piz Buin Moisturising Sun Protection Lotion High SPF 30 UVA/UVB Protection 400ml**Piz Buin**$29.55**245 rev2y ago](https://www.amazon.com/dp/B09TV2KS7M) [**Eucerin Sun Tinted Sensitive Mineral Face Sunscreen Lotion SPF 35 Non-Comedogenic Mineral Sunscreen with Gentle Zinc Oxide Protection for Sensitive Skin 1.7 Fl Oz Bottle**Eucerin**$14.31**4,519 rev3y ago](https://www.amazon.com/dp/B0BF3831F6) [**Eucerin Sun Sensitive Mineral Sunscreen Lotion SPF 50 with Zinc Oxide Protection Hypoallergenic Sunscreen for Sensitive Skin Oxybenzone and Octinoxate Free 4 Fl Oz Tube**Eucerin**$16.78**1,612 rev4y ago](https://www.amazon.com/dp/B09MJK2335) [**Eucerin Sun Advanced Hydration SPF 50 Sunscreen Lotion Lightweight Sunscreen with Hyaluronic Acid and Humectants Hypoallergenic Fragrance Free No Oxybenzone or Octinoxate 5 Fl Oz Tube**Eucerin**$15.45**2,201 rev4y ago](https://www.amazon.com/dp/B09MJGY3XH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Piz Buin Moisturising Sun Protection Lotion High SPF 30 UVA/UVB Protection 400ml**Piz Buin**$29.55**4.7★**▲ 101%**](https://www.amazon.com/dp/B09TV2KS7M) [**Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube**BLUE LIZARD**$9.64**4.6★**▲ 28%**](https://www.amazon.com/dp/B0862Q6BV9) [**Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz**BLUE LIZARD**$14.52**4.6★**▲ 25%**](https://www.amazon.com/dp/B084ZP848Y) [**PIZ BUIN Allergy Lotion for Sun Sensitive Skin SPF50+ - 200ml / 6.8 oz.**Piz Buin**$19.18**4.5★**▲ 18%**](https://www.amazon.com/dp/B003EL9GRK) [**Eucerin Sun Advanced Hydration SPF 50 Sunscreen Lotion Lightweight Sunscreen with Hyaluronic Acid and Humectants Hypoallergenic Fragrance Free No Oxybenzone or Octinoxate 5 Fl Oz Tube**Eucerin**$15.45**4.4★**▲ 13%**](https://www.amazon.com/dp/B09MJGY3XH)
**~~View all trending →~~**
## **What buyers say about sun allergy sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**12%
*“Good for sensitive skin”*
**Quality-Overall**11%
*“This is an excellent and affordable product”*
**Protection**10%
*“Excellent protection”*
**Value For Money**4%
*“Good for the price”*
**Color**4%
*“gives a natural”*
**Soft Feel**4%
*“Feels good”*
**Moist/Dry**3%
*“My skin feels hydrated”*
**Allergies**3%
*“Good for allergies”*
**Coverage**3%
*“Great coverage”*
**Weight Light**2%
*“What I love most is that its super lightweight”*
### **What buyers complain about **
**Allergies**11%
*“gave a rash”*
**Color**11%
*“odd color”*
**Oily/Greasy**7%
*“It's really oily”*
**Thickness**6%
*“Goes on way too thick”*
**Smell**3%
*“Heavy smell”*
**Suitability Oily Skin**3%
*“Not for oily skin”*
**Skin Health**3%
*“My face burnt so badly”*
**Adhesion/Stickiness**2%
*“sticky”*
**Sensitivity-Overall**2%
*“as it is very sensitive”*
**Value For Money**2%
*“Expensive”*
### **Top return reasons **
**Value For Money**12%
**Advertised Vs Actual Product**11%
**Size-Overall**8%
**Color**7%
**Ingredients-Overall**5%
**Oily/Greasy**5%
**Product Condition**5%
**Leak-Proof**4%
**Functionality-Overall**4%
**Thickness**4%
## **Common questions**
- **Is sun allergy sunscreen profitable to sell on Amazon United States?**
- The niche generates $213K/yr across 14 tracked products. 90-day search growth is +76.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sun allergy sunscreen niche?**
- 4 brands and 90 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sun allergy sunscreen?**
- Top complaints mined from reviews: Allergies, Color, Oily/Greasy. The return rate is 0.8%.
- **When does demand for sun allergy sunscreen peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the sun allergy sunscreen niche?**
- Listings span $9.64–$35.95; the average listing price is $19.76 (sweet spot $15–$100). The average incumbent carries 6,024 reviews — the moat a new listing must climb.
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