---
title: "Summer Special Lip Balm — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/summer-special-lip-balm"
last_updated: "2026-08-10T00:17:48.888Z"
locale: en
meta:
description: "Niche score 40/100 · $44K/yr market · 81K searches/yr · $11.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $44K/yr market · 81K searches/yr · $11.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Summer Special Lip Balm — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **summer special lip balm**
**Skip it**
Soft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 8Conversion 57Competition 35Returns 79Price range 10Avg price 45Brand share 66Review moat 86Quality gap 45
**Review moat**
**Great****275.39**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.44**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$44K**
$44K/yr · 81K searches
**Price range**
**Bad****$5.99–$15.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-33.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, summer special lip balm is a $44K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **summer special lip balm market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$34K–$46K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#753**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**65%**
Top 20: 99%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**27%**
- LFuTPm20% - URQT16% - Enfuntins11% - BAISEN DIARY9% - Eudivine9% - YGESIAO8%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -33.7% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Black Friday '25Holiday '25 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/summer-special-lip-balm/trend)
## **Top summer special lip balm search terms**
- **summer special lip balm**43K/yr-28.5%4.6% conv. - **summer special**25K/yr-47.4%3.0% conv. - **summer special lip gloss**10K/yr-13.1%6.1% conv. - **summer holidays lip balm**3K/yr-63.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/summer-special-lip-balm/search-terms)
## **Top summer special lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5PCS Summer Special Lip Balm Butter Set - Natural Shea Butter & Avocado Oil Hydrating Non-Sticky&Lightweight Soothes & Softens Dry Lips Lip Care Gift Set**LFuTPm**$14.76**4.7★75 rev](https://www.amazon.com/dp/B0G7W64M1D) [2**URQT 4PCS Summer Special Lip Butter Balm Hydrating Nourishing & Softening Lip Care with Natural Oils & Fruit Extracts Long-Lasting Moisture Non-Sticky Shine Soften Dry Lips Lip Care (4PCS 4)**URQT**$11.61**4.5★241 rev](https://www.amazon.com/dp/B0FJR67V4R) [3**4 PCS Summer Special Lip Balm Butter Hydrating Nourishing Lip Gloss with Shea Butter & Olive Oil Sheer Tinted Shine Instant Moisture & Soothing Dry Lips (Pack of 4)**Enfuntins**$11.32**4.4★70 rev](https://www.amazon.com/dp/B0G6KB2V2Z) [4**5 PCS Summer Special Lip Butter Hydration Lip Gloss with Shea Butter & Olive Oil Soothes Dry Lips and Lip Care Lip Balm with Natural Tint & Gloss Effect Lip Stain Vanilla/Mint/Iced Coffee/Cake/Guava**Eudivine**$15.07**4.5★62 rev](https://www.amazon.com/dp/B0GD1ZMHKK) [5**5-Color Summer Special Lip Balm Butter-Shea Butter & Avocado Oil Formula Lightweight & Non-Sticky 5 Trending Shades (Vanilla/Mint/Iced Coffee/Cake/Guava) Soften Dry and Lip Care Gift Box for Teens**YGESIAO**$14.79**4.8★31 rev](https://www.amazon.com/dp/B0GX76F646)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5-Color Summer Special Lip Balm Butter-Shea Butter & Avocado Oil Formula Lightweight & Non-Sticky 5 Trending Shades (Vanilla/Mint/Iced Coffee/Cake/Guava) Soften Dry and Lip Care Gift Box for Teens**YGESIAO**$14.79**31 rev2mo ago](https://www.amazon.com/dp/B0GX76F646) [**5 Pcs Summer Lip Balm Butter Hydration Lip Gloss Lightweight & Non-Sticky Natural Tint Radiant Glow Soothes & Softens Dry Lips Vanilla/Mint/Iced Coffee/Cake/Guava**Nilailafi**$14.50**30 rev3mo ago](https://www.amazon.com/dp/B0GWGV5N9B) [**6 PCS Summer Lip Butter Balm Lip Gloss for Instant Moisture Lip Balm with Non-Sticky Shine Ultra-Hydration Lightweight Long-lasting Soothing Lip Care**RTTHEL**$9.97**29 rev4mo ago](https://www.amazon.com/dp/B0GR8XC9ZM) [**5 Color Summer Exclusive Lip Balm Butter Tinted Lip Balm Nourishing Lip Gloss with Natural Ingredients for Women and Girls Soothes & Softens Dry Lips Lip Care Gift Set for Birthday Christmas.**PPUPXQZ**$15.02**66 rev5mo ago](https://www.amazon.com/dp/B0GKNRD1CQ) [![Kureelect Summer Lip Butter Balm Vegan Hydrating Lip Gloss Tube for Dry Cracked Lips Non-Sticky Tinted Lip Care with Natural Oils Long-Lasting Moisture & High Shine Finish - Cake [0.5 oz]](https://m.media-amazon.com/images/I/31d27OmwUAL.jpg)**Kureelect Summer Lip Butter Balm Vegan Hydrating Lip Gloss Tube for Dry Cracked Lips Non-Sticky Tinted Lip Care with Natural Oils Long-Lasting Moisture & High Shine Finish - Cake \[0.5 oz\]**KUREELECT**$7.05**24 rev6mo ago](https://www.amazon.com/dp/B0GGZX4D5K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5-Color Summer Special Lip Balm Butter-Shea Butter & Avocado Oil Formula Lightweight & Non-Sticky 5 Trending Shades (Vanilla/Mint/Iced Coffee/Cake/Guava) Soften Dry and Lip Care Gift Box for Teens**YGESIAO**$14.79**4.8★**▲ 362%**](https://www.amazon.com/dp/B0GX76F646) [**6 PCS Summer Lip Butter Balm Lip Gloss for Instant Moisture Lip Balm with Non-Sticky Shine Ultra-Hydration Lightweight Long-lasting Soothing Lip Care**RTTHEL**$9.97**3.7★**▲ 361%**](https://www.amazon.com/dp/B0GR8XC9ZM) [**5 Pcs Summer Lip Balm Butter Hydration Lip Gloss Lightweight & Non-Sticky Natural Tint Radiant Glow Soothes & Softens Dry Lips Vanilla/Mint/Iced Coffee/Cake/Guava**Nilailafi**$14.50**4.4★**▲ 358%**](https://www.amazon.com/dp/B0GWGV5N9B) [**5 Color Summer Exclusive Lip Balm Butter Tinted Lip Balm Nourishing Lip Gloss with Natural Ingredients for Women and Girls Soothes & Softens Dry Lips Lip Care Gift Set for Birthday Christmas.**PPUPXQZ**$15.02**4.5★**▲ 308%**](https://www.amazon.com/dp/B0GKNRD1CQ) [![Kureelect Summer Lip Butter Balm Vegan Hydrating Lip Gloss Tube for Dry Cracked Lips Non-Sticky Tinted Lip Care with Natural Oils Long-Lasting Moisture & High Shine Finish - Cake [0.5 oz]](https://m.media-amazon.com/images/I/31d27OmwUAL.jpg)**Kureelect Summer Lip Butter Balm Vegan Hydrating Lip Gloss Tube for Dry Cracked Lips Non-Sticky Tinted Lip Care with Natural Oils Long-Lasting Moisture & High Shine Finish - Cake \[0.5 oz\]**KUREELECT**$7.05**4.7★**▲ 276%**](https://www.amazon.com/dp/B0GGZX4D5K)
**~~View all trending →~~**
## **What buyers say about summer special lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**13%
*“Super hydrating”*
**Smell**12%
*“Smells Great”*
**Value For Money**12%
*“Good for the price”*
**Color**10%
*“Cute colors”*
**Quality-Overall**9%
*“Its a great variety”*
**Soft Feel**7%
*“Glides on smooth”*
**Brightness/Shine/Glow**5%
*“The shine is lovely”*
**Gifting Purpose**3%
*“are great for gift giving”*
**Adhesion/Stickiness**2%
*“not too sticky”*
**Suitability Hot Weather**2%
*“Great alternative to Summer Fridays”*
### **What buyers complain about **
**Smell**12%
*“Terrible smell”*
**Color**7%
*“No color”*
**Moist/Dry**6%
*“don't hydrate as well or for as long”*
**Thickness**4%
*“These are thick”*
**Value For Money**3%
*“They are a little pricey”*
**Durability**3%
*“it did not last”*
**Suitability Hot Weather**3%
*“NOT Summer Fridays”*
**Quality-Overall**2%
*“Trash”*
**Adhesion/Stickiness**2%
*“in no way is it goopy or sticky”*
**Texture/Consistency-Overall**2%
*“I didnt like the texture”*
### **Top return reasons **
**Advertised Vs Actual Product**50%
**Suitability Hot Weather**9%
**Color**7%
**Smell**6%
**Adhesion/Stickiness**4%
**Size-Overall**3%
**Quality-Overall**3%
**Leak-Proof**2%
**Value For Money**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is summer special lip balm profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 18 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the summer special lip balm niche?**
- 14 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in summer special lip balm?**
- Top complaints mined from reviews: Smell, Color, Moist/Dry. The return rate is 1.8%.
- **When does demand for summer special lip balm peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the summer special lip balm niche?**
- Listings span $5.99–$15.99; the average listing price is $11.44 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)