---
title: "Summer Perfume — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/summer-perfume"
last_updated: "2026-08-09T20:13:14.093Z"
locale: en
meta:
description: "Niche score 63/100 · $1.4M/yr market · 678K searches/yr · $41.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $1.4M/yr market · 678K searches/yr · $41.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Summer Perfume — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **summer perfume**
**Launch it**
A $1.4M/yr market growing +61.2% this quarter with returns at 0.4% — clears our launch bar.
Market size 85Growth 75Conversion 58Competition 21Returns 98Price range 95Avg price 95Brand share 0Review moat 60Quality gap 78
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$41.97**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$22.94–$62.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.4M**
$1.4M/yr · 678K searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+61.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,105.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, summer perfume is a $1.4M/yr Amazon United States market (678K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 63/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **summer perfume market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#157**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- OUAI51% - VACATION33% - PHLUR17% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +61.2% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/summer-perfume/trend)
## **Top summer perfume search terms**
- **vacation perfume**103K/yr+113.3%4.8% conv. - **ouai body mist**67K/yr+56.1%2.9% conv. - **ouai perfume**90K/yr+15.3%2.4% conv. - **ouai st barts**66K/yr+49.3%5.8% conv. - **phlur beach skin**37K/yr+246.8%5.5% conv. - **ouai hair and body mist**58K/yr+12.4%4.4% conv. - **beach perfume**27K/yr+45.7%0.3% conv. - **at the beach bath and body works**38K/yr+20.2%0.0% conv. - **vacation body mist**29K/yr-9.5%4.6% conv. - **ouai melrose place body mist**12K/yr+428.0%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/summer-perfume/search-terms)
## **Top summer perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$140K20%$281K30%$421K40%$561K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (3.3 Fl Oz)**OUAI**$26.77**4.2★1,938 rev](https://www.amazon.com/dp/B0D24BJ7H6) [2**VACATION Body Mist and Perfume for Women 3 Fluid Ounces - Coconut and Banana Beach Body Spray Summer Fragrance Layerable Eau de Toilette Travel Size**VACATION**$22.94**3.9★215 rev](https://www.amazon.com/dp/B0G1FJSKWS) [3**OUAI St. Barts Hair and Body Mist - Tropical-Scented Hair Perfume and Body Spray - Notes of Dragonfruit Orange Blossom Tuberose & Musk (8 Fl Oz)**OUAI**$35.57**4.2★1,938 rev](https://www.amazon.com/dp/B0DVBHVTPY) [4**PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women**PHLUR**$38.35**4.1★192 rev](https://www.amazon.com/dp/B0DV7KHR35) [5**Vacation by Vacation Eau de Toilette Perfume for Women 1 Fluid Ounce - Beach Coconut Summer Fragrance Travel Size Spray**VACATION**$49.14**4.3★1,266 rev](https://www.amazon.com/dp/B0BSMHQFR7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood**PHLUR**$44.12**832 rev3mo ago](https://www.amazon.com/dp/B0GQVX87JN) [**Vacation by Vacation Eau de Toilette Set 1 and 0.34 Fluid Ounces - Coconut Perfume Gift Set for Women Beach Summer Fragrance Travel Size**VACATION**$62.22**56 rev7mo ago](https://www.amazon.com/dp/B0G888TC34) [**VACATION Body Mist Collectors Set 3 Pack 3 Fluid Ounces Each - Perfume Gift Set for Women Coconut Aloe and Argan Scents Hair and Body Spray Summer Fragrance**VACATION**$60.47**60 rev7mo ago](https://www.amazon.com/dp/B0G4T8GFLB) [**VACATION Body Mist and Perfume for Women 3 Fluid Ounces - Coconut and Banana Beach Body Spray Summer Fragrance Layerable Eau de Toilette Travel Size**VACATION**$22.94**215 rev8mo ago](https://www.amazon.com/dp/B0G1FJSKWS) [**OUAI St. Barts Hair & Body Gift Set - Tropical-Scented Body Care for Women & Men - Includes Full Size Hydrating Body Cream & Deluxe Hair and Body Mist (2 Count)**OUAI**$36.80**72 rev1y ago](https://www.amazon.com/dp/B0F5S776ZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vacation by Vacation Eau de Toilette Set 1 and 0.34 Fluid Ounces - Coconut Perfume Gift Set for Women Beach Summer Fragrance Travel Size**VACATION**$62.22**4.3★**▲ 140%**](https://www.amazon.com/dp/B0G888TC34) [**PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood**PHLUR**$44.12**4.4★**▲ 137%**](https://www.amazon.com/dp/B0GQVX87JN) [**VACATION Body Mist and Perfume for Women 3 Fluid Ounces - Coconut and Banana Beach Body Spray Summer Fragrance Layerable Eau de Toilette Travel Size**VACATION**$22.94**3.9★**▲ 63%**](https://www.amazon.com/dp/B0G1FJSKWS) [**PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women**PHLUR**$38.35**4.1★**▲ 50%**](https://www.amazon.com/dp/B0DV7KHR35) [**VACATION Body Mist Collectors Set 3 Pack 3 Fluid Ounces Each - Perfume Gift Set for Women Coconut Aloe and Argan Scents Hair and Body Spray Summer Fragrance**VACATION**$60.47**3.5★**▲ 28%**](https://www.amazon.com/dp/B0G4T8GFLB)
**~~View all trending →~~**
## **What buyers say about summer perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**66%
*“Clean Scent”*
**Value For Money**3%
*“Great deal”*
**Soft Feel**2%
*“Soft skin”*
**Quality-Overall**2%
*“Top quality hair products”*
**Size-Overall**2%
*“the size is perfect”*
**Moist/Dry**2%
*“Very moisturizing”*
**Durability**2%
*“still wearable for everyday use”*
**Suitability Hot Weather**1%
*“carefree days of summer”*
**Weight Light**1%
*“Light and easy for everyday wear”*
**Suitability Combination Skin**1%
*“Looks nice on the skin”*
### **What buyers complain about **
**Smell**45%
*“Smells like bathroom”*
**Value For Money**6%
*“Not worth the price”*
**Leak-Proof**6%
*“it was leaking all in the box”*
**Durability**6%
*“wish it would last longer”*
**Advertised Vs Actual Product**2%
*“not as described”*
**Size-Overall**2%
*“bottle is too small”*
**Quality-Overall**1%
*“They need to do something about the bottle quality unfortunately”*
**Color**1%
*“even the color is odd”*
**Allergies**1%
*“If you have a bee allergy you may want to avoid this”*
**Dilute/Watery**1%
*“a little too watery”*
### **Top return reasons **
**Smell**55%
**Leak-Proof**8%
**Advertised Vs Actual Product**6%
**Product Condition**4%
**Value For Money**4%
**Brightness/Shine/Glow**3%
**Moist/Dry**3%
**Size-Overall**3%
**Oily/Greasy**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is summer perfume profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 12 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +61.2%. Flapen's verdict: Launch it (63/100).
- **How competitive is the summer perfume niche?**
- 3 brands and 9 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in summer perfume?**
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.4%.
- **When does demand for summer perfume peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the summer perfume niche?**
- Listings span $22.94–$62.22; the average listing price is $41.97 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.
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