---
title: "Summer Makeup — $371K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/summer-makeup"
last_updated: "2026-08-10T08:35:00.374Z"
locale: en
meta:
description: "Niche score 48/100 · $371K/yr market · 209K searches/yr · $36.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $371K/yr market · 209K searches/yr · $36.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Summer Makeup — $371K/yr Amazon US Niche (2026) - Flapen"
---
# **summer makeup**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 60Conversion 57Competition 8Returns 69Price range 90Avg price 95Brand share 0Review moat 48Quality gap 52
**Avg price**
**Incredible****$36.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.26–$83.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+36.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$371K**
$371K/yr · 209K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,668.38**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, summer makeup is a $371K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **summer makeup market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$454K–$545K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris71% - Ogee19% - Merit7% - Generic3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +36.2% search growth over the last 90 days.
9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/summer-makeup/trend)
## **Top summer makeup search terms**
- **ogee face sticks**68K/yr+34.2%4.3% conv. - **loreal lumi bronzer stick**30K/yr+66.3%4.2% conv. - **lumi bronzer stick**23K/yr+28.3%3.8% conv. - **loreal bronzer stick**21K/yr+40.9%4.0% conv. - **merit bronzer**17K/yr+92.0%1.2% conv. - **merit bronzer stick**15K/yr-43.3%1.7% conv. - **ogee contour stick**7K/yr+5.3%4.0% conv. - **merit bronze balm**4K/yr+29.1%1.9% conv. - **ogee bronzer stick**5K/yr+30.3%9.3% conv. - **ogee copper contour stick**4K/yr+39.4%23.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/summer-makeup/search-terms)
## **Top summer makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$56K30%$111K45%$167K60%$222K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros**L'Oreal Paris**$10.26**4.5★1,069 rev](https://www.amazon.com/dp/B0FTQ9NL7Q) [2**Ogee Sculpted Face Stick (COPPER - RADIANT COCOA) Certified Organic Bronzer Stick & Contour Makeup - Multi-Use Bronzer Stick for Face**Ogee**$36.00**4.4★3,375 rev](https://www.amazon.com/dp/B08R7TWF83) [3**MERIT Bronze Balm Sheer Sculpting Bronzer Quince**Merit**$41.48**3.8★12 rev](https://www.amazon.com/dp/B0C4PQ5GT1) [4**LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 110 Toasted Sunlight**L'Oreal Paris**$12.59**4.5★1,069 rev](https://www.amazon.com/dp/B0FTQFVVC4) [5**LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 120 Copper Bronzette**L'Oreal Paris**$12.73**4.5★1,069 rev](https://www.amazon.com/dp/B0FTPY2TTG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros**L'Oreal Paris**$10.26**1,069 rev8mo ago](https://www.amazon.com/dp/B0FTQ9NL7Q) [**LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 110 Toasted Sunlight**L'Oreal Paris**$12.59**1,069 rev8mo ago](https://www.amazon.com/dp/B0FTQFVVC4) [**LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 120 Copper Bronzette**L'Oreal Paris**$12.73**1,069 rev8mo ago](https://www.amazon.com/dp/B0FTPY2TTG) [**Merit Bronze Balm Sheer Buildable Cream Sculpting Bronzer Natural Finish Lightweight Formula Clay - light skin**Generic**$58.21**3 rev11mo ago](https://www.amazon.com/dp/B0DWQP6DDH) [**MERIT Bronze Balm Sheer Sculpting Bronzer Quince**Merit**$41.48**12 rev3y ago](https://www.amazon.com/dp/B0C4PQ5GT1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 120 Copper Bronzette**L'Oreal Paris**$12.73**4.5★**▲ 57%**](https://www.amazon.com/dp/B0FTPY2TTG) [**Merit Bronze Balm Sheer Buildable Cream Sculpting Bronzer Natural Finish Lightweight Formula Clay - light skin**Generic**$58.21**5.0★**▲ 26%**](https://www.amazon.com/dp/B0DWQP6DDH) [**LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 100 Sunkissed Ros**L'Oreal Paris**$10.26**4.5★**▲ 17%**](https://www.amazon.com/dp/B0FTQ9NL7Q) [**MERIT Bronze Balm Sheer Sculpting Bronzer Quince**Merit**$41.48**3.8★**▲ 13%**](https://www.amazon.com/dp/B0C4PQ5GT1) [**LOreal Paris Lumi Bronze Le Stick Soleil Bronzer Stick Cream-To-Powder Bronzer For A Sunkissed Face Makeup Glow 110 Toasted Sunlight**L'Oreal Paris**$12.59**4.5★**— 8%**](https://www.amazon.com/dp/B0FTQFVVC4)
**~~View all trending →~~**
## **What buyers say about summer makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Color great”*
**Soft Feel**12%
*“Smooth look”*
**Brightness/Shine/Glow**9%
*“really gives your skin a natural glow”*
**Suitability Combination Skin**8%
*“it made my skin look flawless without irritating my super sensitive skin”*
**Quality-Overall**8%
*“Great product, easy to apply and blend”*
**Ease Of Use**6%
*“Goes on easy”*
**Ease Of Application**5%
*“It applies beautifully”*
**Value For Money**5%
*“it is worth it”*
**Smell**4%
*“Love the scent”*
**Durability**2%
*“holds all day”*
### **What buyers complain about **
**Color**34%
*“is far too dark”*
**Value For Money**11%
*“Not worth the high price tag”*
**Smell**8%
*“Has a slight fragrance”*
**Functionality-Overall**4%
*“the results were not as good”*
**Durability**4%
*“Broke immediately”*
**Moist/Dry**3%
*“It does not glide on easily and feels dry”*
**Suitability Combination Skin**2%
*“Definitely not for this pale skin girly”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Defective Material/Parts**2%
*“Received broken”*
**Texture/Consistency-Overall**2%
*“Dry consistency”*
### **Top return reasons **
**Color**47%
**Adhesion/Stickiness**9%
**Advertised Vs Actual Product**8%
**Functionality-Overall**4%
**Product Condition**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Smell**3%
**Moist/Dry**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is summer makeup profitable to sell on Amazon United States?**
- The niche generates $371K/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +36.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the summer makeup niche?**
- 4 brands and 75 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in summer makeup?**
- Top complaints mined from reviews: Color, Value For Money, Smell. The return rate is 2.3%.
- **When does demand for summer makeup peak?**
- Demand peaks in Mar; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the summer makeup niche?**
- Listings span $10.26–$83.99; the average listing price is $36.34 (sweet spot $15–$100). The average incumbent carries 1,668 reviews — the moat a new listing must climb.
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