---
title: "Summer Fridays Lip Stain — $9.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/summer-fridays-lip-stain"
last_updated: "2026-08-06T14:57:59.022Z"
locale: en
meta:
description: "Niche score 51/100 · $9.7M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $9.7M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Summer Fridays Lip Stain — $9.7M/yr Amazon US Niche (2026) - Flapen"
---
# **summer fridays lip stain**
**Worth a look**
Shows a $9.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 100Growth 17Conversion 46Competition 42Returns 95Price range 92Avg price 95Brand share 0Review moat 24Quality gap 21
**Market size**
**Incredible****$9.7M**
$9.7M/yr · 9.0M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.76–$49.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,097.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, summer fridays lip stain is a $9.7M/yr Amazon United States market (9.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **summer fridays lip stain market data**
- **Units sold / yr**
- **250K–300K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$7.2M–$8.7M**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**0%**
- Summer Fridays91% - Summer Ferenity8% - LANEIGE1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — -16.4% search growth over the last 90 days.
300K200KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/summer-fridays-lip-stain/trend)
## **Top summer fridays lip stain search terms**
- **summer fridays**5.0M/yr-17.8%2.2% conv. - **summer fridays lip balm**1.7M/yr-7.7%3.5% conv. - **summer fridays lip gloss**752K/yr-30.0%3.6% conv. - **summer friday**371K/yr-1.1%2.3% conv. - **summer fridays lip stain**69K/yr-15.4%0.2% conv. - **summer fridays lip butter balm**102K/yr+66.8%3.6% conv. - **summer fridays mini**221K/yr-53.0%1.2% conv. - **mini summer fridays**109K/yr-37.1%0.7% conv. - **summer fridays lip**87K/yr+0.5%2.9% conv. - **summer fridays set**142K/yr-52.0%2.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/summer-fridays-lip-stain/search-terms)
## **Top summer fridays lip stain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$965K20%$1.9M30%$2.9M40%$3.9M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)**Summer Fridays**$24.00**4.7★10,168 rev](https://www.amazon.com/dp/B0C42HJRBF) [2**Summer Fridays Lip Butter Balm Sweet Pink Duo - Conditioning Tinted Lip Balm + Overnight Mask for Instant Shine + Color - With Hydrating Shea Butter - Strawberry Soft Serve + Birthday Cake (2 Count)**Summer Fridays**$38.01**4.7★10,168 rev](https://www.amazon.com/dp/B0GNZHY1XV) [3**Summer Fridays Lip Butter Balm - Conditioning Lip Mask and Lip Balm for Instant Moisture Shine and Hydration - Sheer-Tinted Soothing Lip Care - Vanilla (.5 Oz)**Summer Fridays**$23.99**4.7★10,168 rev](https://www.amazon.com/dp/B09FYHDW6P) [4**4 PCS Summer Lip Balm Tinted Lip Butter Balm - Conditioning Lip Mask Ultra-Hydrating Instant Moisture Shine Hydration - Sheer-Tinted Soothing Lip Care - 0.5 Fl Oz (Pack of 4)**Summer Ferenity**$13.76**4.4★368 rev](https://www.amazon.com/dp/B0FLVQJT2V) [5**Summer Fridays Hydration Trio - Travel Size Jet Lag Mask + Full Size Lip Butter Balm Duo in Hot Chocolate + Toasted Marshmallow - Skin Care Set for Hydrated Complexion + Glossy Soft Lips (3 Count)**Summer Fridays**$33.83**4.6★1,111 rev](https://www.amazon.com/dp/B0FNLBRVFJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Summer Fridays The Sweet Summer Minis**Summer Fridays**$22.78**4 rev1mo ago](https://www.amazon.com/dp/B0H3QX5FKJ) [**Summer Fridays Lip Butter Balm Sweet Pink Duo - Conditioning Tinted Lip Balm + Overnight Mask for Instant Shine + Color - With Hydrating Shea Butter - Strawberry Soft Serve + Birthday Cake (2 Count)**Summer Fridays**$38.01**10,168 rev5mo ago](https://www.amazon.com/dp/B0GNZHY1XV) [**Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (15 Pairs)**Summer Fridays**$49.87**480 rev5mo ago](https://www.amazon.com/dp/B0GNWNL359) [**Summer Fridays The Lip Butter Balm Minis - Vanilla Beige Pink Guava Cherry and Sweet Mint (.16 Oz each)**Summer Fridays**$43.92**341 rev9mo ago](https://www.amazon.com/dp/B0FT4WRQ1V) [**Summer Fridays Hydration Trio - Travel Size Jet Lag Mask + Full Size Lip Butter Balm Duo in Hot Chocolate + Toasted Marshmallow - Skin Care Set for Hydrated Complexion + Glossy Soft Lips (3 Count)**Summer Fridays**$33.83**1,111 rev12mo ago](https://www.amazon.com/dp/B0FNLBRVFJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Summer Fridays The Sweet Summer Minis**Summer Fridays**$22.78**5.0★**▲ 521%**](https://www.amazon.com/dp/B0H3QX5FKJ) [**Summer Fridays Hydration Trio - Travel Size Jet Lag Mask + Full Size Lip Butter Balm Duo in Hot Chocolate + Toasted Marshmallow - Skin Care Set for Hydrated Complexion + Glossy Soft Lips (3 Count)**Summer Fridays**$33.83**4.6★**▲ 516%**](https://www.amazon.com/dp/B0FNLBRVFJ) [**Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (15 Pairs)**Summer Fridays**$49.87**4.6★**▲ 513%**](https://www.amazon.com/dp/B0GNWNL359) [**Summer Fridays Lip Butter Balm Sweet Pink Duo - Conditioning Tinted Lip Balm + Overnight Mask for Instant Shine + Color - With Hydrating Shea Butter - Strawberry Soft Serve + Birthday Cake (2 Count)**Summer Fridays**$38.01**4.7★**▲ 495%**](https://www.amazon.com/dp/B0GNZHY1XV) [**Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Sheer-Tinted Soothing Skincare - Iced Coffee (.5 Oz)**Summer Fridays**$23.87**4.7★**▲ 460%**](https://www.amazon.com/dp/B0D82LVR3N)
**~~View all trending →~~**
## **What buyers say about summer fridays lip stain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Very hydrating”*
**Quality-Overall**11%
*“Good quality really aesthetic smells really good”*
**Color**10%
*“Cute colors”*
**Smell**10%
*“The scent is beautiful”*
**Soft Feel**9%
*“Glides on smooth”*
**Value For Money**6%
*“Great deal”*
**Brightness/Shine/Glow**4%
*“Beautiful shine”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Gifting Purpose**3%
*“Lovely Christmas gift”*
**Adhesion/Stickiness**2%
*“isnt overly sticky”*
### **What buyers complain about **
**Value For Money**18%
*“Expensive”*
**Color**7%
*“there is no noticeable color”*
**Moist/Dry**6%
*“does not hydrate”*
**Smell**5%
*“Rancid smell”*
**Adhesion/Stickiness**4%
*“sticky junk”*
**Quality-Overall**4%
*“Trash”*
**Durability**3%
*“Not long lasting”*
**Size-Overall**3%
*“too long for most pockets”*
**Product Condition**3%
*“arrived open and used”*
**Thickness**3%
*“It has a thin consistency”*
### **Top return reasons **
**Color**28%
**Advertised Vs Actual Product**12%
**Value For Money**8%
**Product Condition**8%
**Smell**8%
**Size-Overall**6%
**Adhesion/Stickiness**4%
**Moist/Dry**4%
**Functionality-Overall**3%
**Leak-Proof**3%
## **Common questions**
- **Is summer fridays lip stain profitable to sell on Amazon United States?**
- The niche generates $9.7M/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the summer fridays lip stain niche?**
- 3 brands and 72 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in summer fridays lip stain?**
- Top complaints mined from reviews: Value For Money, Color, Moist/Dry. The return rate is 0.9%.
- **What does it cost to enter the summer fridays lip stain niche?**
- Listings span $13.76–$49.87; the average listing price is $28.88 (sweet spot $15–$100). The average incumbent carries 6,097 reviews — the moat a new listing must climb.
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