[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-summer-fridays-brown-sugar":3,"research-sidebar-rollups":601},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":82,"demand":87,"seasonality":324,"brandShare":337,"products":345,"feedback":391,"searchTerms":542,"related":567,"lastUpdated":34},"e6249c2b-081a-45ec-bdb7-b2ce36f5eafa","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":29,"newProducts360":20,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":29,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":29},44275,24720,0.0537,-0.0355,0.0701,1,4.68,8162,25.55,9.93,46.04,5,3000,0.0116,0,"summer fridays brown sugar","summer-fridays-brown-sugar","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fsummer-fridays-brown-sugar","Lip Care","2026-07-24T16:36:49.645026+00:00",2,24,[],4,2500,750,1000,63875,76650,26,126,{"score":47,"verdict":48,"components":49},34,"skip",[50,55,58,62,64,66,69,72,75,78],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",11,0.15,44274.88,{"key":56,"score":57,"weight":53,"raw":18},"growth",23,{"key":59,"score":60,"weight":61,"raw":19},"conversion",75,0.1,{"key":63,"score":29,"weight":53,"raw":20},"competition",{"key":65,"score":29,"weight":61,"raw":20},"brandShare",{"key":67,"score":68,"weight":61,"raw":21},"qualityGap",20,{"key":70,"score":57,"weight":71,"raw":22},"reviewMoat",0.05,{"key":73,"score":74,"weight":61,"raw":28},"returns",92,{"key":76,"score":77,"weight":71,"raw":23},"avgPrice",95,{"key":79,"score":80,"weight":71,"raw":81},"priceRange",84,0.8595956798670729,{"avgRating":83,"medianPrice":84,"medianReturnRate":85,"nichesTracked":86},4.42,24.38,0.0215,115062,{"points":88,"droppedPartialWeek":323},[89,92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,160,163,166,169,172,175,177,180,183,186,189,191,194,196,199,202,205,208,210,213,216,219,222,225,228,231,234,237,239,242,245,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,315,318,321],{"week":90,"volume":91},"2025-01-05",1553,{"week":93,"volume":94},"2025-01-12",1334,{"week":96,"volume":97},"2025-01-19",1442,{"week":99,"volume":100},"2025-01-26",1365,{"week":102,"volume":103},"2025-02-02",1655,{"week":105,"volume":106},"2025-02-09",1706,{"week":108,"volume":109},"2025-02-16",1410,{"week":111,"volume":112},"2025-02-23",1296,{"week":114,"volume":115},"2025-03-02",572,{"week":117,"volume":118},"2025-03-09",488,{"week":120,"volume":121},"2025-03-16",476,{"week":123,"volume":124},"2025-03-23",421,{"week":126,"volume":127},"2025-03-30",438,{"week":129,"volume":130},"2025-04-06",461,{"week":132,"volume":133},"2025-04-13",559,{"week":135,"volume":136},"2025-04-20",503,{"week":138,"volume":139},"2025-04-27",385,{"week":141,"volume":142},"2025-05-04",407,{"week":144,"volume":145},"2025-05-11",374,{"week":147,"volume":148},"2025-05-18",369,{"week":150,"volume":151},"2025-05-25",312,{"week":153,"volume":154},"2025-06-01",381,{"week":156,"volume":157},"2025-06-08",447,{"week":159,"volume":148},"2025-06-15",{"week":161,"volume":162},"2025-06-22",319,{"week":164,"volume":165},"2025-06-29",308,{"week":167,"volume":168},"2025-07-06",321,{"week":170,"volume":171},"2025-07-13",535,{"week":173,"volume":174},"2025-07-20",353,{"week":176,"volume":142},"2025-07-27",{"week":178,"volume":179},"2025-08-03",446,{"week":181,"volume":182},"2025-08-10",406,{"week":184,"volume":185},"2025-08-17",424,{"week":187,"volume":188},"2025-08-24",338,{"week":190,"volume":145},"2025-08-31",{"week":192,"volume":193},"2025-09-07",388,{"week":195,"volume":148},"2025-09-14",{"week":197,"volume":198},"2025-09-21",318,{"week":200,"volume":201},"2025-09-28",462,{"week":203,"volume":204},"2025-10-05",499,{"week":206,"volume":207},"2025-10-12",580,{"week":209,"volume":133},"2025-10-19",{"week":211,"volume":212},"2025-10-26",589,{"week":214,"volume":215},"2025-11-02",480,{"week":217,"volume":218},"2025-11-09",613,{"week":220,"volume":221},"2025-11-16",704,{"week":223,"volume":224},"2025-11-23",860,{"week":226,"volume":227},"2025-11-30",1486,{"week":229,"volume":230},"2025-12-07",1440,{"week":232,"volume":233},"2025-12-14",1533,{"week":235,"volume":236},"2025-12-21",1483,{"week":238,"volume":40},"2025-12-28",{"week":240,"volume":241},"2026-01-04",774,{"week":243,"volume":244},"2026-01-11",472,{"week":246,"volume":179},"2026-01-18",{"week":248,"volume":249},"2026-01-25",392,{"week":251,"volume":252},"2026-02-01",376,{"week":254,"volume":255},"2026-02-08",379,{"week":257,"volume":258},"2026-02-15",283,{"week":260,"volume":261},"2026-02-22",279,{"week":263,"volume":264},"2026-03-01",255,{"week":266,"volume":267},"2026-03-08",287,{"week":269,"volume":270},"2026-03-15",273,{"week":272,"volume":273},"2026-03-22",266,{"week":275,"volume":276},"2026-03-29",265,{"week":278,"volume":279},"2026-04-05",259,{"week":281,"volume":282},"2026-04-12",247,{"week":284,"volume":285},"2026-04-19",267,{"week":287,"volume":288},"2026-04-26",252,{"week":290,"volume":291},"2026-05-03",244,{"week":293,"volume":294},"2026-05-10",270,{"week":296,"volume":297},"2026-05-17",329,{"week":299,"volume":300},"2026-05-24",223,{"week":302,"volume":303},"2026-05-31",231,{"week":305,"volume":306},"2026-06-07",280,{"week":308,"volume":309},"2026-06-14",230,{"week":311,"volume":312},"2026-06-21",240,{"week":314,"volume":118},"2026-06-28",{"week":316,"volume":317},"2026-07-05",249,{"week":319,"volume":320},"2026-07-12",271,{"week":322,"volume":139},"2026-07-19",false,[325,326,327,328,329,330,331,332,333,334,335,336],1.7392665474060822,1.6511627906976745,0.6692307692307693,0.6558586762075134,0.5483999204929437,0.6086265156032598,0.6442627140301559,0.7112701252236137,0.6873881932021467,0.9959749552772809,1.4822898032200358,2.328264758497317,{"top":338,"otherBrandCount":29,"otherClickShare":29},[339,342],{"brand":340,"clickShare":341},"Summer Fridays",0.9137,{"brand":343,"clickShare":344},"Ruby & Millie",0.0863,[346,357,365,374,382],{"asin":347,"title":348,"brand":340,"imageUrl":349,"price":350,"rating":351,"reviews":352,"clickShare90":353,"clickShare360":354,"launchDate":355,"amazonUrl":356},"B0BYP81HN8","Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Brown Sugar (.5 Oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31LEutzhk2L.jpg",23.95,4.7,10168,0.7031,0.8072,"2023-06-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BYP81HN8",{"asin":358,"title":359,"brand":340,"imageUrl":360,"price":350,"rating":351,"reviews":352,"clickShare90":361,"clickShare360":362,"launchDate":363,"amazonUrl":364},"B09FYJWPDB","Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Vanilla Beige (.5 Oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31iTaVMW31L.jpg",0.1141,0.1379,"2021-09-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09FYJWPDB",{"asin":366,"title":367,"brand":343,"imageUrl":368,"price":24,"rating":369,"reviews":370,"clickShare90":344,"clickShare360":371,"launchDate":372,"amazonUrl":373},"B0G3T8CCVF","Ruby & Millie Tinted Lip Balm Brown Sugar - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31W6HcTNUJL.jpg",4.6,138,0.0174,"2025-11-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3T8CCVF",{"asin":375,"title":376,"brand":340,"imageUrl":377,"price":25,"rating":351,"reviews":352,"clickShare90":378,"clickShare360":379,"launchDate":380,"amazonUrl":381},"B0FDX7CJQ5","Summer Fridays Tinted Lip Butter Balm Gift Set - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Vanilla & Vanilla Beige (2 Count)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31a6jc+k3SL.jpg",0.052,0.0305,"2025-07-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FDX7CJQ5",{"asin":383,"title":384,"brand":340,"imageUrl":385,"price":386,"rating":351,"reviews":352,"clickShare90":387,"clickShare360":388,"launchDate":389,"amazonUrl":390},"B0D82LVR3N","Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Sheer-Tinted Soothing Skincare - Iced Coffee (.5 Oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31U0Uw5PjrL.jpg",23.87,0.0445,0.007,"2024-06-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D82LVR3N",{"love":392,"hate":463,"returnReasons":521},[393,400,407,414,421,428,435,442,449,456],{"topic":394,"percentOfMentions":395,"verbatims":396},"Color",0.24309999999999998,[397,398,399],"Great neutral color","Amazing color","I love the color it gives",{"topic":401,"percentOfMentions":402,"verbatims":403},"Moist\u002FDry",0.1553,[404,405,406],"Very hydrating","Its super moisturizing","hydrating",{"topic":408,"percentOfMentions":409,"verbatims":410},"Soft Feel",0.1075,[411,412,413],"Goes on smoothly","feels good","Smooth feeling",{"topic":415,"percentOfMentions":416,"verbatims":417},"Smell",0.10529999999999999,[418,419,420],"Love the smell","flattering tint with a sweet scent","Great Product - Intense Scent",{"topic":422,"percentOfMentions":423,"verbatims":424},"Quality-Overall",0.0727,[425,426,427],"Best quality","Excellent product,","this lives up to that same level of quality",{"topic":429,"percentOfMentions":430,"verbatims":431},"Value For Money",0.0437,[432,433,434],"Worth the money","These are great for the price","Its worth every dollar",{"topic":436,"percentOfMentions":437,"verbatims":438},"Adhesion\u002FStickiness",0.0279,[439,440,441],"not too sticky","its less sticky","They have just enough of a thicker consistency to not be super sticky",{"topic":443,"percentOfMentions":444,"verbatims":445},"Advertised Vs Actual Product",0.0275,[446,447,448],"As good as advertised","As described","as described",{"topic":450,"percentOfMentions":451,"verbatims":452},"Texture\u002FConsistency-Overall",0.0246,[453,454,455],"the creamy luxury texture","smooth consistency","The texture is rich",{"topic":457,"percentOfMentions":458,"verbatims":459},"Brightness\u002FShine\u002FGlow",0.0203,[460,461,462],"I also love that it gives a subtle shine","Soooo shiny and smooth","give a nice shine",[464,470,476,482,488,495,502,508,513,518],{"topic":429,"percentOfMentions":465,"verbatims":466},0.1624,[467,468,469],"very pricey","Overpriced","Not worth the price",{"topic":394,"percentOfMentions":471,"verbatims":472},0.1452,[473,474,475],"i wasnt expecting this to have a tint also it was super grainy feeling","A little more color than I expected","I thought the color would be darker",{"topic":415,"percentOfMentions":477,"verbatims":478},0.0672,[479,480,481],"Rancid smell","It has a weird smell","the scent is not too strong",{"topic":401,"percentOfMentions":483,"verbatims":484},0.0629,[485,486,487],"have never really gave me the moisture I needed","its not very hydrating","too drying",{"topic":489,"percentOfMentions":490,"verbatims":491},"Durability",0.0484,[492,493,494],"The balm doesn't last very long","Doesnt last","hardware a bit more durable",{"topic":496,"percentOfMentions":497,"verbatims":498},"Thickness",0.0333,[499,500,501],"More sheer than I wouldve imagined","this formula is thinner than one I bought at a Sephora","A little too thin",{"topic":503,"percentOfMentions":504,"verbatims":505},"Product Condition",0.0323,[506,507],"It looks used","it looks used",{"topic":436,"percentOfMentions":509,"verbatims":510},0.0269,[511,512],"A bit sticky","little bit sticky texture",{"topic":514,"percentOfMentions":515,"verbatims":516},"Thin",0.0161,[517],"Thinner consistency",{"topic":450,"percentOfMentions":515,"verbatims":519},[520],"different texture than the ones from Sephora",[522,524,526,528,530,532,534,536,538,539],{"reason":394,"pct":523},0.3615,{"reason":415,"pct":525},0.1116,{"reason":503,"pct":527},0.09300000000000001,{"reason":429,"pct":529},0.0764,{"reason":443,"pct":531},0.0638,{"reason":436,"pct":533},0.0387,{"reason":450,"pct":535},0.0346,{"reason":537,"pct":535},"Leak-Proof",{"reason":401,"pct":535},{"reason":540,"pct":541},"Functionality-Overall",0.0302,[543,547,552,557,562],{"term":30,"volume":544,"growthQoq":545,"conversionRate":546},13997,-0.0263,0.0948,{"term":548,"volume":549,"growthQoq":550,"conversionRate":551},"summer fridays lip balm brown sugar",3553,0.3181,0.0905,{"term":553,"volume":554,"growthQoq":555,"conversionRate":556},"brown sugar summer fridays",4440,-0.18,0.1359,{"term":558,"volume":559,"growthQoq":560,"conversionRate":561},"summer fridays brown sugar lip balm",2145,-0.2611,0.1124,{"term":563,"volume":564,"growthQoq":565,"conversionRate":566},"brown sugar summer fridays lip balm",585,-0.5,0.1739,[568,574,579,585,590,595],{"title":569,"href":570,"score":60,"verdict":571,"marketSize":572,"growth90":573},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion","watch",654049.07,0.9588,{"title":575,"href":576,"score":60,"verdict":571,"marketSize":577,"growth90":578},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":580,"href":581,"score":60,"verdict":582,"marketSize":583,"growth90":584},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":586,"href":587,"score":60,"verdict":571,"marketSize":588,"growth90":589},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":591,"href":592,"score":60,"verdict":582,"marketSize":593,"growth90":594},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":596,"href":597,"score":598,"verdict":571,"marketSize":599,"growth90":600},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[602,609,612,619,626,633,640,647,654,661,668,675,682,689,696,703,710,717,724,731],{"nodeId":603,"label":604,"slug":605,"href":606,"nichesTracked":607,"marketSizeTotal":608},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":610,"marketSizeTotal":611},10978,8129370268,{"nodeId":613,"label":614,"slug":615,"href":616,"nichesTracked":617,"marketSizeTotal":618},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":620,"label":621,"slug":622,"href":623,"nichesTracked":624,"marketSizeTotal":625},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":627,"label":628,"slug":629,"href":630,"nichesTracked":631,"marketSizeTotal":632},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":634,"label":635,"slug":636,"href":637,"nichesTracked":638,"marketSizeTotal":639},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":641,"label":642,"slug":643,"href":644,"nichesTracked":645,"marketSizeTotal":646},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":648,"label":649,"slug":650,"href":651,"nichesTracked":652,"marketSizeTotal":653},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":655,"label":656,"slug":657,"href":658,"nichesTracked":659,"marketSizeTotal":660},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":662,"label":663,"slug":664,"href":665,"nichesTracked":666,"marketSizeTotal":667},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":669,"label":670,"slug":671,"href":672,"nichesTracked":673,"marketSizeTotal":674},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":676,"label":677,"slug":678,"href":679,"nichesTracked":680,"marketSizeTotal":681},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":683,"label":684,"slug":685,"href":686,"nichesTracked":687,"marketSizeTotal":688},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":690,"label":691,"slug":692,"href":693,"nichesTracked":694,"marketSizeTotal":695},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":697,"label":698,"slug":699,"href":700,"nichesTracked":701,"marketSizeTotal":702},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":704,"label":705,"slug":706,"href":707,"nichesTracked":708,"marketSizeTotal":709},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":711,"label":712,"slug":713,"href":714,"nichesTracked":715,"marketSizeTotal":716},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":718,"label":719,"slug":720,"href":721,"nichesTracked":722,"marketSizeTotal":723},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":725,"label":726,"slug":727,"href":728,"nichesTracked":729,"marketSizeTotal":730},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":732,"label":733,"slug":734,"href":735,"nichesTracked":35,"marketSizeTotal":736},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]