---
title: "Summer Fridays Brown Sugar — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/summer-fridays-brown-sugar"
last_updated: "2026-08-10T04:11:30.322Z"
locale: en
meta:
description: "Niche score 34/100 · $44K/yr market · 25K searches/yr · $25.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $44K/yr market · 25K searches/yr · $25.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Summer Fridays Brown Sugar — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **summer fridays brown sugar**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 23Conversion 75Competition 0Returns 92Price range 84Avg price 95Brand share 0Review moat 23Quality gap 20
**Avg price**
**Incredible****$25.55**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.93–$46.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,162**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$44K**
$44K/yr · 25K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, summer fridays brown sugar is a $44K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **summer fridays brown sugar market data**
- **Units sold / yr**
- **3K–3K**
- avg 750–1,000/product
- **Revenue / yr**
- **$64K–$77K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**24**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Summer Fridays91% - Ruby & Millie9%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -3.5% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/summer-fridays-brown-sugar/trend)
## **Top summer fridays brown sugar search terms**
- **summer fridays brown sugar**14K/yr-2.6%9.5% conv. - **summer fridays lip balm brown sugar**4K/yr+31.8%9.0% conv. - **brown sugar summer fridays**4K/yr-18.0%13.6% conv. - **summer fridays brown sugar lip balm**2K/yr-26.1%11.2% conv. - **brown sugar summer fridays lip balm**585/yr-50.0%17.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/summer-fridays-brown-sugar/search-terms)
## **Top summer fridays brown sugar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$9K40%$18K60%$27K80%$35K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Brown Sugar (.5 Oz)**Summer Fridays**$23.95**4.7★10,168 rev](https://www.amazon.com/dp/B0BYP81HN8) [2**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Vanilla Beige (.5 Oz)**Summer Fridays**$23.95**4.7★10,168 rev](https://www.amazon.com/dp/B09FYJWPDB) [3**Ruby & Millie Tinted Lip Balm Brown Sugar - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz**Ruby & Millie**$9.93**4.6★138 rev](https://www.amazon.com/dp/B0G3T8CCVF) [4**Summer Fridays Tinted Lip Butter Balm Gift Set - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Vanilla & Vanilla Beige (2 Count)**Summer Fridays**$46.04**4.7★10,168 rev](https://www.amazon.com/dp/B0FDX7CJQ5) [5**Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Sheer-Tinted Soothing Skincare - Iced Coffee (.5 Oz)**Summer Fridays**$23.87**4.7★10,168 rev](https://www.amazon.com/dp/B0D82LVR3N)
### **Newest**
by launch date
[**Ruby & Millie Tinted Lip Balm Brown Sugar - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz**Ruby & Millie**$9.93**138 rev8mo ago](https://www.amazon.com/dp/B0G3T8CCVF) [**Summer Fridays Tinted Lip Butter Balm Gift Set - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Vanilla & Vanilla Beige (2 Count)**Summer Fridays**$46.04**10,168 rev1y ago](https://www.amazon.com/dp/B0FDX7CJQ5) [**Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Sheer-Tinted Soothing Skincare - Iced Coffee (.5 Oz)**Summer Fridays**$23.87**10,168 rev2y ago](https://www.amazon.com/dp/B0D82LVR3N) [**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Brown Sugar (.5 Oz)**Summer Fridays**$23.95**10,168 rev3y ago](https://www.amazon.com/dp/B0BYP81HN8) [**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Vanilla Beige (.5 Oz)**Summer Fridays**$23.95**10,168 rev4y ago](https://www.amazon.com/dp/B09FYJWPDB)
### **Trending**
90-day click momentum
[**Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Sheer-Tinted Soothing Skincare - Iced Coffee (.5 Oz)**Summer Fridays**$23.87**4.7★**▲ 536%**](https://www.amazon.com/dp/B0D82LVR3N) [**Ruby & Millie Tinted Lip Balm Brown Sugar - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz**Ruby & Millie**$9.93**4.6★**▲ 396%**](https://www.amazon.com/dp/B0G3T8CCVF) [**Summer Fridays Tinted Lip Butter Balm Gift Set - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Vanilla & Vanilla Beige (2 Count)**Summer Fridays**$46.04**4.7★**▲ 70%**](https://www.amazon.com/dp/B0FDX7CJQ5) [**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Brown Sugar (.5 Oz)**Summer Fridays**$23.95**4.7★**▼ 13%**](https://www.amazon.com/dp/B0BYP81HN8) [**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Vanilla Beige (.5 Oz)**Summer Fridays**$23.95**4.7★**▼ 17%**](https://www.amazon.com/dp/B09FYJWPDB)
## **What buyers say about summer fridays brown sugar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Great neutral color”*
**Moist/Dry**16%
*“Very hydrating”*
**Soft Feel**11%
*“Goes on smoothly”*
**Smell**11%
*“Love the smell”*
**Quality-Overall**7%
*“Best quality”*
**Value For Money**4%
*“Worth the money”*
**Adhesion/Stickiness**3%
*“not too sticky”*
**Advertised Vs Actual Product**3%
*“As good as advertised”*
**Texture/Consistency-Overall**2%
*“the creamy luxury texture”*
**Brightness/Shine/Glow**2%
*“I also love that it gives a subtle shine”*
### **What buyers complain about **
**Value For Money**16%
*“very pricey”*
**Color**15%
*“i wasnt expecting this to have a tint also it was super grainy feeling”*
**Smell**7%
*“Rancid smell”*
**Moist/Dry**6%
*“have never really gave me the moisture I needed”*
**Durability**5%
*“The balm doesn't last very long”*
**Thickness**3%
*“More sheer than I wouldve imagined”*
**Product Condition**3%
*“It looks used”*
**Adhesion/Stickiness**3%
*“A bit sticky”*
**Thin**2%
*“Thinner consistency”*
**Texture/Consistency-Overall**2%
*“different texture than the ones from Sephora”*
### **Top return reasons **
**Color**36%
**Smell**11%
**Product Condition**9%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Adhesion/Stickiness**4%
**Texture/Consistency-Overall**3%
**Leak-Proof**3%
**Moist/Dry**3%
**Functionality-Overall**3%
## **Common questions**
- **Is summer fridays brown sugar profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (34/100).
- **How competitive is the summer fridays brown sugar niche?**
- 2 brands and 24 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in summer fridays brown sugar?**
- Top complaints mined from reviews: Value For Money, Color, Smell. The return rate is 1.2%.
- **When does demand for summer fridays brown sugar peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the summer fridays brown sugar niche?**
- Listings span $9.93–$46.04; the average listing price is $25.55 (sweet spot $15–$100). The average incumbent carries 8,162 reviews — the moat a new listing must climb.
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