---
title: "Summer Fridays Birthday Cake — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/summer-fridays-birthday-cake"
last_updated: "2026-08-09T20:33:12.018Z"
locale: en
meta:
description: "Niche score 28/100 · $70K/yr market · 92K searches/yr · $24.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $70K/yr market · 92K searches/yr · $24.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Summer Fridays Birthday Cake — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **summer fridays birthday cake**
**Skip it**
Soft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 0Conversion 39Competition 0Returns 95Price range 81Avg price 95Brand share 0Review moat 23Quality gap 20
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.96–$38.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,162**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$70K**
$70K/yr · 92K searches
**Growth**
**Bad****-54.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, summer fridays birthday cake is a $70K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **summer fridays birthday cake market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$62K–$74K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **115 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Summer Fridays71% - Ruby & Millie29%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -54.3% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/summer-fridays-birthday-cake/trend)
## **Top summer fridays birthday cake search terms**
- **summer fridays birthday cake**53K/yr-59.5%4.5% conv. - **summer fridays birthday cake lip balm**14K/yr-37.3%5.5% conv. - **birthday cake summer fridays**18K/yr-54.9%2.6% conv. - **summer friday birthday cake**8K/yr-51.4%6.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/summer-fridays-birthday-cake/search-terms)
## **Top summer fridays birthday cake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Summer Fridays Lip Butter Balm Sweet Pink Duo - Conditioning Tinted Lip Balm + Overnight Mask for Instant Shine + Color - With Hydrating Shea Butter - Strawberry Soft Serve + Birthday Cake (2 Count)**Summer Fridays**$38.01**4.7★10,168 rev](https://www.amazon.com/dp/B0GNZHY1XV) [2**Ruby & Millie Tinted Lip Balm Birthday Cake - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz**Ruby & Millie**$9.96**4.6★138 rev](https://www.amazon.com/dp/B0G3V248WD) [3**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)**Summer Fridays**$24.00**4.7★10,168 rev](https://www.amazon.com/dp/B0C42HJRBF) [4**Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Birthday Cake (.5 Oz)**Summer Fridays**$27.74**4.7★10,168 rev](https://www.amazon.com/dp/B0CVYZ5TJZ) [5**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Guava (.5 Oz)**Summer Fridays**$23.98**4.7★10,168 rev](https://www.amazon.com/dp/B0FB4RW46K)
### **Newest**
by launch date
[**Summer Fridays Lip Butter Balm Sweet Pink Duo - Conditioning Tinted Lip Balm + Overnight Mask for Instant Shine + Color - With Hydrating Shea Butter - Strawberry Soft Serve + Birthday Cake (2 Count)**Summer Fridays**$38.01**10,168 rev5mo ago](https://www.amazon.com/dp/B0GNZHY1XV) [**Ruby & Millie Tinted Lip Balm Birthday Cake - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz**Ruby & Millie**$9.96**138 rev8mo ago](https://www.amazon.com/dp/B0G3V248WD) [**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Guava (.5 Oz)**Summer Fridays**$23.98**10,168 rev1y ago](https://www.amazon.com/dp/B0FB4RW46K) [**Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Birthday Cake (.5 Oz)**Summer Fridays**$27.74**10,168 rev3y ago](https://www.amazon.com/dp/B0CVYZ5TJZ) [**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)**Summer Fridays**$24.00**10,168 rev3y ago](https://www.amazon.com/dp/B0C42HJRBF)
### **Trending**
90-day click momentum
[**Summer Fridays Lip Butter Balm Sweet Pink Duo - Conditioning Tinted Lip Balm + Overnight Mask for Instant Shine + Color - With Hydrating Shea Butter - Strawberry Soft Serve + Birthday Cake (2 Count)**Summer Fridays**$38.01**4.7★**▲ 484%**](https://www.amazon.com/dp/B0GNZHY1XV) [**Ruby & Millie Tinted Lip Balm Birthday Cake - Hydrating Moisturizing Lip Butter Balm Treatment - Glossy Vegan Lipbalm 0.5 Oz**Ruby & Millie**$9.96**4.6★**▲ 87%**](https://www.amazon.com/dp/B0G3V248WD) [**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Guava (.5 Oz)**Summer Fridays**$23.98**4.7★**▲ 84%**](https://www.amazon.com/dp/B0FB4RW46K) [**Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Softening & Soothing Skincare - Birthday Cake (.5 Oz)**Summer Fridays**$27.74**4.7★**▼ 42%**](https://www.amazon.com/dp/B0CVYZ5TJZ) [**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)**Summer Fridays**$24.00**4.7★**▼ 68%**](https://www.amazon.com/dp/B0C42HJRBF)
## **What buyers say about summer fridays birthday cake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Color pretty”*
**Smell**15%
*“The scent is beautiful”*
**Soft Feel**14%
*“Goes on smooth”*
**Moist/Dry**14%
*“So Moisturizing”*
**Quality-Overall**12%
*“Good quality really aesthetic smells really good”*
**Value For Money**5%
*“Definitely worth the price”*
**Gifting Purpose**3%
*“Gift”*
**Durability**2%
*“still super wearable every day”*
**Brightness/Shine/Glow**2%
*“Perfect and shiny”*
**Adhesion/Stickiness**2%
*“it feels nice on my lips not sticky”*
### **What buyers complain about **
**Value For Money**16%
*“Expensive”*
**Color**9%
*“I lost it in one day cause of the color”*
**Moist/Dry**6%
*“Does not really hydrate”*
**Thickness**5%
*“It's thick”*
**Quality-Overall**5%
*“Basically clear junk”*
**Durability**4%
*“doesn't last”*
**Adhesion/Stickiness**4%
*“sticky junk”*
**Size-Overall**4%
*“too long for most pockets”*
**Texture/Consistency-Overall**3%
*“the consistency is very different from all of my other SF lip butter balms”*
**Oily/Greasy**3%
*“In addition, it feels greasy to me I wont be purchasing this brand again”*
### **Top return reasons **
**Color**33%
**Smell**10%
**Advertised Vs Actual Product**9%
**Product Condition**8%
**Value For Money**6%
**Adhesion/Stickiness**5%
**Leak-Proof**4%
**Moist/Dry**4%
**Texture/Consistency-Overall**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is summer fridays birthday cake profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -54.3%. Flapen's verdict: Skip it (28/100).
- **How competitive is the summer fridays birthday cake niche?**
- 2 brands and 47 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in summer fridays birthday cake?**
- Top complaints mined from reviews: Value For Money, Color, Moist/Dry. The return rate is 0.9%.
- **When does demand for summer fridays birthday cake peak?**
- Demand peaks in Feb–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the summer fridays birthday cake niche?**
- Listings span $9.96–$38.01; the average listing price is $24.74 (sweet spot $15–$100). The average incumbent carries 8,162 reviews — the moat a new listing must climb.
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