---
title: "Sulwhasoo — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sulwhasoo"
last_updated: "2026-08-10T01:35:38.731Z"
locale: en
meta:
description: "Niche score 52/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sulwhasoo — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **sulwhasoo**
**Worth a look**
Shows a sweet-spot price point ($68.91 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 82Growth 52Conversion 42Competition 34Returns 83Price range 40Avg price 86Brand share 0Review moat 69Quality gap 48
**Avg price**
**Great****$68.91**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.2M**
$1.2M/yr · 529K searches
**Review moat**
**Good****729.58**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+23.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$10.79–$220.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sulwhasoo is a $1.2M/yr Amazon United States market (529K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sulwhasoo market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.0M–$1.4M**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#471**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Sulwhasoo100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.7% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sulwhasoo/trend)
## **Top sulwhasoo search terms**
- **sulwhasoo**366K/yr+35.7%3.4% conv. - **sulwhasoo concentrated ginseng renewing cream**30K/yr+119.3%3.2% conv. - **sulwhasoo skin care**66K/yr-72.5%2.0% conv. - **sulwhasoo eye cream**14K/yr+8.8%3.6% conv. - **sunwashoo**16K/yr-43.9%3.0% conv. - **korean**10K/yr+13.7%0.5% conv. - **sulwhasoo set**8K/yr+14.2%0.9% conv. - **sulwhasoo cream**5K/yr+50.9%2.3% conv. - **sulwhasoo moisturizer**6K/yr+9.8%3.4% conv. - **sulhwasoo**2K/yr+54.6%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sulwhasoo/search-terms)
## **Top sulwhasoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$123K20%$245K30%$368K40%$491K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sulwhasoo Concentrated Ginseng Rejuvenating Cream | Anti-Aging Korean Moisturizer | With Ginseng Peptides & Squalane | Firms & Reduces Wrinkles | Hydrating Face Cream for All Skin Types 0.33 fl. oz.**Sulwhasoo**$49.24**4.2★503 rev](https://www.amazon.com/dp/B09VCQV22M) [2**Sulwhasoo Gentle Cleansing Foam EX 200ml (I0088602)**Sulwhasoo**$33.22**4.6★1,579 rev](https://www.amazon.com/dp/B00AMXG15I) [3**Sulwhasoo First Care Trial Kit**Sulwhasoo**$54.27**4.5★1,484 rev](https://www.amazon.com/dp/B09VPH7RJ3) [4**Sulwhasoo First Care Activating Serum: Nourishing Hydrating Radiance Boosting Pre-Toner 2.02 Fl Oz / 60mL**Sulwhasoo**$77.73**4.5★1,484 rev](https://www.amazon.com/dp/B00AHTK5WC) [5**Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Korean Face Serum for Fine Lines & Dryness | All Skin Types 0.5 fl. oz.**Sulwhasoo**$22.19**4.5★1,484 rev](https://www.amazon.com/dp/B09F3WXNHM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sulwhasoo First Care Activating Eye Serum | Target Dark Circles & Fine Lines | Cooling Technology | Caffeine & Vitamin C | Korean Under Eye Treatment**Sulwhasoo**$88.60**34 rev2mo ago](https://www.amazon.com/dp/B0GLWVN5XD) [**Sulwhasoo Essential Firming Face Cream | Hydrating Korean Face Moisturizer | Visibly Firms Soothes & Nourishes Skin | Daily Face Cream for Dry Sensitive Skin 2.53 fl. oz.**Sulwhasoo**$107.07**333 rev10mo ago](https://www.amazon.com/dp/B09VNZMZQ5) [**Sulwhasoo Essential Balancing Emulsion | Lightweight Korean Face Moisturizer | Hydrates & Softens Skin | Daily Lotion for Dry Normal & Combination Skin | Korean Skincare 4.22 fl. oz.**Sulwhasoo**$62.49**147 rev10mo ago](https://www.amazon.com/dp/B09VP5M4GS) [**Sulwhasoo Perfecting Cushion SPF 46 Foundation | Korean Cushion Foundation with Medium Coverage | Evens Skin Tone & Blurs Imperfections | Hydrating Semi Matte Finish for Radiant Skin 21 Beige**Sulwhasoo**$63.94**119 rev2y ago](https://www.amazon.com/dp/B0D2Y81KZW) [**Sulwhasoo First Care Activating Serum With Ginseng | Strengthens Skin Barrier & Boosts Radiance | Anti-Aging Hydrating Face Korean Serum for Fine Lines & Dryness | All Skin Types 3.04 fl. oz.**Sulwhasoo**$90.21**1,484 rev2y ago](https://www.amazon.com/dp/B0CFVZJWC1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sulwhasoo First Care Activating Eye Serum | Target Dark Circles & Fine Lines | Cooling Technology | Caffeine & Vitamin C | Korean Under Eye Treatment**Sulwhasoo**$88.60**4.7★**▲ 289%**](https://www.amazon.com/dp/B0GLWVN5XD) [**Sulwhasoo Perfecting Cushion SPF 46 Foundation | Korean Cushion Foundation with Medium Coverage | Evens Skin Tone & Blurs Imperfections | Hydrating Semi Matte Finish for Radiant Skin 21 Beige**Sulwhasoo**$63.94**4.0★**▲ 41%**](https://www.amazon.com/dp/B0D2Y81KZW) [**Sulwhasoo Concentrated Ginseng Rejuvenating Cream | Anti-Aging Korean Moisturizer | With Ginseng Peptides & Squalane | Firms & Reduces Wrinkles | Hydrating Face Cream for All Skin Types 1.01 fl. oz.**Sulwhasoo**$140.57**4.2★**▲ 36%**](https://www.amazon.com/dp/B0BS76Q5HX) [**Sulwhasoo Concentrated Ginseng Rejuvenating Cream | Anti-Aging Korean Moisturizer | With Ginseng Peptides & Squalane | Firms & Reduces Wrinkles | Hydrating Face Cream for All Skin Types 0.33 fl. oz.**Sulwhasoo**$49.24**4.2★**▲ 23%**](https://www.amazon.com/dp/B09VCQV22M) [**Sulwhasoo First Care Activating Serum: Nourishing Hydrating Radiance Boosting Pre-Toner 2.02 Fl Oz / 60mL**Sulwhasoo**$77.73**4.5★**▲ 22%**](https://www.amazon.com/dp/B00AHTK5WC)
**~~View all trending →~~**
## **What buyers say about sulwhasoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“even clear beautiful supple skin”*
**Soft Feel**12%
*“Gentle on skin”*
**Moist/Dry**11%
*“Its an excellent moisturizer”*
**Quality-Overall**9%
*“you get consistent quality”*
**Cleansing**6%
*“My face looks fresh and clean”*
**Value For Money**5%
*“its a great value”*
**Smell**4%
*“Fragrance is lovely, too”*
**Ease Of Application**4%
*“The ceramic applicator works well I guess”*
**Suitability Dry Skin**4%
*“The serum itself is really nice with a wet”*
**Absorbency**3%
*“absorbs quickly”*
### **What buyers complain about **
**Value For Money**25%
*“So expensive”*
**Smell**12%
*“It smells like old ladies, no offense”*
**Size-Overall**8%
*“So small”*
**Allergies**5%
*“yet the irritation appeared there as well”*
**Color**3%
*“leave that weird white overcast look under concealer”*
**Symptom Reduction**3%
*“Been using it about a month and no difference”*
**Ease Of Use**3%
*“then I had trouble getting some out”*
**Advertised Vs Actual Product**2%
*“This just a paid advertisement”*
**Ease Of Cleaning**2%
*“I really didn't care for this cleansing oil”*
**Suitability Dry Skin**2%
*“it doesnt act like one on my skin”*
### **Top return reasons **
**Size-Overall**17%
**Value For Money**13%
**Smell**12%
**Advertised Vs Actual Product**11%
**Color**8%
**Product Condition**7%
**Moist/Dry**6%
**Functionality-Overall**6%
**Oily/Greasy**3%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is sulwhasoo profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the sulwhasoo niche?**
- 1 brands and 3 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sulwhasoo?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 1.6%.
- **When does demand for sulwhasoo peak?**
- Demand peaks in Jul–Oct; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the sulwhasoo niche?**
- Listings span $10.79–$220.95; the average listing price is $68.91 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.
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