[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-sulwhasoo-cleansing-foam":3,"research-sidebar-rollups":660},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":45,"baselines":83,"demand":88,"seasonality":393,"brandShare":406,"products":412,"feedback":460,"searchTerms":605,"related":625,"lastUpdated":33},"ae8f62af-c56b-48d2-acc0-970146083d32","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":20,"newProducts360":20,"amazonNicheId":4,"title":29,"slug":30,"href":31,"leafCategoryName":32,"scrapedAt":33,"brandCount":20,"brandCountYearAgo":20,"sellerCount":34,"signals":35,"avgBsr":36,"pageQuality":37,"unitsSoldMin":38,"unitsSoldAvgMin":39,"unitsSoldAvgMax":40,"revenueMin":41,"revenueMax":42,"avgBrandAgeMonths":43,"avgSellerAgeDays":44,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":37},102181,29819,1.1511,0.3713,0.0894,1,4.56,1083,38.33,10.79,57.71,5,4000,0.0126,"sulwhasoo cleansing foam","sulwhasoo-cleansing-foam","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fsulwhasoo-cleansing-foam","Cleansers","2026-07-16T07:18:46.634398+00:00",3,[],421,0,3000,500,750,114990,153320,73,139,{"score":46,"verdict":47,"components":48},45,"skip",[49,54,57,61,63,65,68,73,76,79],{"key":50,"score":51,"weight":52,"raw":53},"marketSize",25,0.15,102180.83,{"key":55,"score":56,"weight":52,"raw":18},"growth",61,{"key":58,"score":59,"weight":60,"raw":19},"conversion",83,0.1,{"key":62,"score":37,"weight":52,"raw":20},"competition",{"key":64,"score":37,"weight":60,"raw":20},"brandShare",{"key":66,"score":67,"weight":60,"raw":21},"qualityGap",32,{"key":69,"score":70,"weight":71,"raw":72},"reviewMoat",60,0.05,1083.4,{"key":74,"score":75,"weight":60,"raw":28},"returns",90,{"key":77,"score":78,"weight":71,"raw":23},"avgPrice",95,{"key":80,"score":81,"weight":71,"raw":82},"priceRange",88,0.9102728047740836,{"avgRating":84,"medianPrice":85,"medianReturnRate":86,"nichesTracked":87},4.42,24.38,0.0215,115062,{"points":89,"droppedPartialWeek":392},[90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,137,140,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,213,216,219,222,225,228,230,233,236,239,242,245,248,251,254,257,260,262,265,268,271,274,277,280,283,285,288,291,293,296,299,302,305,308,311,314,317,320,323,326,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,372,375,378,381,384,387,390],{"week":91,"volume":92},"2024-07-21",891,{"week":94,"volume":95},"2024-07-28",198,{"week":97,"volume":98},"2024-08-04",241,{"week":100,"volume":101},"2024-08-11",209,{"week":103,"volume":104},"2024-08-18",236,{"week":106,"volume":107},"2024-08-25",215,{"week":109,"volume":110},"2024-09-01",259,{"week":112,"volume":113},"2024-09-08",232,{"week":115,"volume":116},"2024-09-15",195,{"week":118,"volume":119},"2024-09-22",207,{"week":121,"volume":122},"2024-09-29",250,{"week":124,"volume":125},"2024-10-06",252,{"week":127,"volume":128},"2024-10-13",958,{"week":130,"volume":131},"2024-10-20",223,{"week":133,"volume":134},"2024-10-27",274,{"week":136,"volume":134},"2024-11-03",{"week":138,"volume":139},"2024-11-10",289,{"week":141,"volume":134},"2024-11-17",{"week":143,"volume":144},"2024-11-24",379,{"week":146,"volume":147},"2024-12-01",766,{"week":149,"volume":150},"2024-12-08",455,{"week":152,"volume":153},"2024-12-15",321,{"week":155,"volume":156},"2024-12-22",338,{"week":158,"volume":159},"2024-12-29",303,{"week":161,"volume":162},"2025-01-05",345,{"week":164,"volume":165},"2025-01-12",344,{"week":167,"volume":168},"2025-01-19",378,{"week":170,"volume":171},"2025-01-26",435,{"week":173,"volume":174},"2025-02-02",493,{"week":176,"volume":177},"2025-02-09",404,{"week":179,"volume":180},"2025-02-16",359,{"week":182,"volume":183},"2025-02-23",336,{"week":185,"volume":186},"2025-03-02",333,{"week":188,"volume":189},"2025-03-09",375,{"week":191,"volume":192},"2025-03-16",374,{"week":194,"volume":195},"2025-03-23",417,{"week":197,"volume":198},"2025-03-30",432,{"week":200,"volume":201},"2025-04-06",396,{"week":203,"volume":204},"2025-04-13",316,{"week":206,"volume":207},"2025-04-20",271,{"week":209,"volume":210},"2025-04-27",323,{"week":212,"volume":162},"2025-05-04",{"week":214,"volume":215},"2025-05-11",350,{"week":217,"volume":218},"2025-05-18",299,{"week":220,"volume":221},"2025-05-25",310,{"week":223,"volume":224},"2025-06-01",370,{"week":226,"volume":227},"2025-06-08",391,{"week":229,"volume":204},"2025-06-15",{"week":231,"volume":232},"2025-06-22",372,{"week":234,"volume":235},"2025-06-29",422,{"week":237,"volume":238},"2025-07-06",464,{"week":240,"volume":241},"2025-07-13",1562,{"week":243,"volume":244},"2025-07-20",397,{"week":246,"volume":247},"2025-07-27",501,{"week":249,"volume":250},"2025-08-03",452,{"week":252,"volume":253},"2025-08-10",420,{"week":255,"volume":256},"2025-08-17",444,{"week":258,"volume":259},"2025-08-24",566,{"week":261,"volume":250},"2025-08-31",{"week":263,"volume":264},"2025-09-07",410,{"week":266,"volume":267},"2025-09-14",394,{"week":269,"volume":270},"2025-09-21",401,{"week":272,"volume":273},"2025-09-28",356,{"week":275,"volume":276},"2025-10-05",463,{"week":278,"volume":279},"2025-10-12",1040,{"week":281,"volume":282},"2025-10-19",448,{"week":284,"volume":235},"2025-10-26",{"week":286,"volume":287},"2025-11-02",456,{"week":289,"volume":290},"2025-11-09",508,{"week":292,"volume":282},"2025-11-16",{"week":294,"volume":295},"2025-11-23",683,{"week":297,"volume":298},"2025-11-30",1021,{"week":300,"volume":301},"2025-12-07",833,{"week":303,"volume":304},"2025-12-14",586,{"week":306,"volume":307},"2025-12-21",587,{"week":309,"volume":310},"2025-12-28",610,{"week":312,"volume":313},"2026-01-04",593,{"week":315,"volume":316},"2026-01-11",516,{"week":318,"volume":319},"2026-01-18",506,{"week":321,"volume":322},"2026-01-25",514,{"week":324,"volume":325},"2026-02-01",381,{"week":327,"volume":195},"2026-02-08",{"week":329,"volume":330},"2026-02-15",478,{"week":332,"volume":333},"2026-02-22",545,{"week":335,"volume":336},"2026-03-01",499,{"week":338,"volume":339},"2026-03-08",584,{"week":341,"volume":342},"2026-03-15",560,{"week":344,"volume":345},"2026-03-22",546,{"week":347,"volume":348},"2026-03-29",558,{"week":350,"volume":351},"2026-04-05",582,{"week":353,"volume":354},"2026-04-12",498,{"week":356,"volume":357},"2026-04-19",543,{"week":359,"volume":360},"2026-04-26",529,{"week":362,"volume":363},"2026-05-03",600,{"week":365,"volume":366},"2026-05-10",531,{"week":368,"volume":369},"2026-05-17",609,{"week":371,"volume":345},"2026-05-24",{"week":373,"volume":374},"2026-05-31",709,{"week":376,"volume":377},"2026-06-07",704,{"week":379,"volume":380},"2026-06-14",701,{"week":382,"volume":383},"2026-06-21",676,{"week":385,"volume":386},"2026-06-28",1752,{"week":388,"volume":389},"2026-07-05",651,{"week":391,"volume":313},"2026-07-12",false,[394,395,396,397,398,399,400,401,402,403,404,405],0.9518652954224641,0.8947166767493446,0.9810687638636821,0.9065134099616858,1.0017611077502184,1.3291568640630953,1.3781205888283927,0.7538258161367659,0.6300911922206538,1.0695704779189352,1.0094508301404852,1.1182720530572918,{"top":407,"otherBrandCount":37,"otherClickShare":411},[408],{"brand":409,"clickShare":410},"Sulwhasoo",0.9999999999999999,1.1102230246251565e-16,[413,424,432,441,451],{"asin":414,"title":415,"brand":409,"imageUrl":416,"price":417,"rating":418,"reviews":419,"clickShare90":420,"clickShare360":421,"launchDate":422,"amazonUrl":423},"B00AMXG15I","Sulwhasoo Gentle Cleansing Foam EX 200ml (I0088602)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31wCA0iqYzL.jpg",33.22,4.6,1579,0.6282,0.6087,"2012-12-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00AMXG15I",{"asin":425,"title":426,"brand":409,"imageUrl":427,"price":24,"rating":418,"reviews":419,"clickShare90":428,"clickShare360":429,"launchDate":430,"amazonUrl":431},"B09NY6L8GZ","Sulwhasoo Gentle Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Softening Daily Face Wash for Dry Normal & Sensitive Skin Mini Travel Size 1.69 fl. oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+hYW1DpML.jpg",0.2037,0.2359,"2021-12-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09NY6L8GZ",{"asin":433,"title":434,"brand":409,"imageUrl":435,"price":436,"rating":418,"reviews":419,"clickShare90":437,"clickShare360":438,"launchDate":439,"amazonUrl":440},"B0DBW8LWW6","Sulwhasoo Gentle Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Softening Daily Face Wash for Dry Normal & Sensitive Skin Jumbo 13.52 fl. oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F317U4zF-1OL.jpg",55.62,0.0656,0.0618,"2024-07-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DBW8LWW6",{"asin":442,"title":443,"brand":409,"imageUrl":444,"price":445,"rating":418,"reviews":446,"clickShare90":447,"clickShare360":448,"launchDate":449,"amazonUrl":450},"B00A7I27QA","Sulwhasoo Gentle Cleansing Oil 6.76 Fluid Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21nC8KPbMPL.jpg",34.32,644,0.0629,0.0719,"2012-11-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00A7I27QA",{"asin":452,"title":453,"brand":409,"imageUrl":454,"price":25,"rating":455,"reviews":456,"clickShare90":457,"clickShare360":458,"launchDate":324,"amazonUrl":459},"B0FZDHWSHK","Sulwhasoo Concentrated Ginseng Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Gentle Daily Face Wash for Dry Normal & Sensitive Skin","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31yiUJuYT7L.jpg",4.4,36,0.0396,0.0217,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZDHWSHK",{"love":461,"hate":531,"returnReasons":578},[462,469,476,483,490,497,504,510,517,524],{"topic":463,"percentOfMentions":464,"verbatims":465},"Cleansing",0.204,[466,467,468],"Nice cleanser","my skin feels clean","It cleanses gently",{"topic":470,"percentOfMentions":471,"verbatims":472},"Suitability Combination Skin",0.1208,[473,474,475],"so it seems gentle enough for my somewhat sensitive skin","Good for any skin type","good for your skin",{"topic":477,"percentOfMentions":478,"verbatims":479},"Soft Feel",0.1195,[480,481,482],"Gentle on skin","It has a very soft","Leaves your skin really soft",{"topic":484,"percentOfMentions":485,"verbatims":486},"Smell",0.0816,[487,488,489],"The fragrance is amazing","There is a light scent","The scent is both subtle and nice",{"topic":491,"percentOfMentions":492,"verbatims":493},"Moist\u002FDry",0.0582,[494,495,496],"It leaves the skin feeling soft and hydrated","Dry Skin — Worth Every Drop","Moisturized and smooth",{"topic":498,"percentOfMentions":499,"verbatims":500},"Lather",0.0446,[501,502,503],"this has a more cushiony lather that glides over the skin","This is a creamy face wash that lathers up well","Lather: Decent lather",{"topic":505,"percentOfMentions":506,"verbatims":507},"Suitability Dry Skin",0.044500000000000005,[508,509,495],"Does not dry out skin","After washing, my face feels refreshed, comfortable, and hydrated—never tight or dry",{"topic":511,"percentOfMentions":512,"verbatims":513},"Ease Of Use",0.0432,[514,515,516],"easy to use","Its incredibly easy to use by just mixing a small amount with water to create a creamy foam","It removes make up easily",{"topic":518,"percentOfMentions":519,"verbatims":520},"Quality-Overall",0.0395,[521,522,523],"it is similarly top notch","Excellent product that lives up to the Sulwhasoo name","Excellent product",{"topic":525,"percentOfMentions":526,"verbatims":527},"Ease Of Cleaning",0.037000000000000005,[528,529,530],"It effectively removes daily dirt","what really keeps me reaching for it is how well it balances cleansing with comfort","Best cleanser, worth the money",[532,538,545,551,556,560,566,570,574],{"topic":484,"percentOfMentions":533,"verbatims":534},0.1855,[535,536,537],"It smells kind of earthy","Not a pleasant smell","strong chemical smell",{"topic":539,"percentOfMentions":540,"verbatims":541},"Value For Money",0.0793,[542,543,544],"Expensive","expensive","Its on the pricier side",{"topic":491,"percentOfMentions":546,"verbatims":547},0.0605,[548,549,550],"I did not feel like it was extra moisturizing","I believe the foam tends to be a little drying for some people","maybe because it felt like it was dry",{"topic":505,"percentOfMentions":552,"verbatims":553},0.023799999999999998,[549,554,555],"my skin also dries out during the winter","This cleansing foam made my skin feel dry and tight overall",{"topic":525,"percentOfMentions":557,"verbatims":558},0.0208,[559],"Does not do a good job of cleansing away oils or dirt either",{"topic":561,"percentOfMentions":562,"verbatims":563},"Thickness",0.018799999999999997,[564,565],"Because the formula is very thick","Consistency\u002FTexture: Almost like a thinner",{"topic":567,"percentOfMentions":568,"verbatims":569},"Suitability Winter Weather",0.011899999999999999,[554],{"topic":571,"percentOfMentions":568,"verbatims":572},"Oily\u002FGreasy",[573],"oily in others",{"topic":575,"percentOfMentions":576,"verbatims":577},"Texture\u002FConsistency-Overall",0.0104,[565],[579,581,583,586,589,592,595,597,600,602],{"reason":484,"pct":580},0.1481,{"reason":539,"pct":582},0.1259,{"reason":584,"pct":585},"Product Condition",0.11109999999999999,{"reason":587,"pct":588},"Size-Overall",0.10619999999999999,{"reason":590,"pct":591},"Leak-Proof",0.07780000000000001,{"reason":593,"pct":594},"Advertised Vs Actual Product",0.0704,{"reason":571,"pct":596},0.057999999999999996,{"reason":598,"pct":599},"Defective Material\u002FParts",0.0481,{"reason":491,"pct":601},0.0444,{"reason":603,"pct":604},"Functionality-Overall",0.0296,[606,611,616,621],{"term":607,"volume":608,"growthQoq":609,"conversionRate":610},"sulwhasoo gentle cleansing foam",11363,0.8731,0.119,{"term":612,"volume":613,"growthQoq":614,"conversionRate":615},"sulwhasoo cleanser",6814,-0.0621,0.081,{"term":617,"volume":618,"growthQoq":619,"conversionRate":620},"sulwhasoo face wash",8337,0.1721,0.092,{"term":29,"volume":622,"growthQoq":623,"conversionRate":624},3305,0.4782,0.0634,[626,633,638,644,649,654],{"title":627,"href":628,"score":629,"verdict":630,"marketSize":631,"growth90":632},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":634,"href":635,"score":629,"verdict":630,"marketSize":636,"growth90":637},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":639,"href":640,"score":629,"verdict":641,"marketSize":642,"growth90":643},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":645,"href":646,"score":629,"verdict":630,"marketSize":647,"growth90":648},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":650,"href":651,"score":629,"verdict":641,"marketSize":652,"growth90":653},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":655,"href":656,"score":657,"verdict":630,"marketSize":658,"growth90":659},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[661,668,671,678,685,692,699,706,713,720,727,734,741,748,755,762,769,776,783,790],{"nodeId":662,"label":663,"slug":664,"href":665,"nichesTracked":666,"marketSizeTotal":667},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":669,"marketSizeTotal":670},10978,8129370268,{"nodeId":672,"label":673,"slug":674,"href":675,"nichesTracked":676,"marketSizeTotal":677},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":679,"label":680,"slug":681,"href":682,"nichesTracked":683,"marketSizeTotal":684},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":686,"label":687,"slug":688,"href":689,"nichesTracked":690,"marketSizeTotal":691},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":693,"label":694,"slug":695,"href":696,"nichesTracked":697,"marketSizeTotal":698},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":700,"label":701,"slug":702,"href":703,"nichesTracked":704,"marketSizeTotal":705},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":707,"label":708,"slug":709,"href":710,"nichesTracked":711,"marketSizeTotal":712},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":714,"label":715,"slug":716,"href":717,"nichesTracked":718,"marketSizeTotal":719},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":721,"label":722,"slug":723,"href":724,"nichesTracked":725,"marketSizeTotal":726},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":728,"label":729,"slug":730,"href":731,"nichesTracked":732,"marketSizeTotal":733},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":735,"label":736,"slug":737,"href":738,"nichesTracked":739,"marketSizeTotal":740},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":742,"label":743,"slug":744,"href":745,"nichesTracked":746,"marketSizeTotal":747},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":749,"label":750,"slug":751,"href":752,"nichesTracked":753,"marketSizeTotal":754},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":756,"label":757,"slug":758,"href":759,"nichesTracked":760,"marketSizeTotal":761},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":763,"label":764,"slug":765,"href":766,"nichesTracked":767,"marketSizeTotal":768},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":770,"label":771,"slug":772,"href":773,"nichesTracked":774,"marketSizeTotal":775},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":777,"label":778,"slug":779,"href":780,"nichesTracked":781,"marketSizeTotal":782},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":784,"label":785,"slug":786,"href":787,"nichesTracked":788,"marketSizeTotal":789},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":791,"label":792,"slug":793,"href":794,"nichesTracked":795,"marketSizeTotal":796},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]