---
title: "Sulwhasoo Cleansing Foam — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sulwhasoo-cleansing-foam"
last_updated: "2026-08-09T19:14:19.008Z"
locale: en
meta:
description: "Niche score 45/100 · $102K/yr market · 30K searches/yr · $38.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $102K/yr market · 30K searches/yr · $38.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sulwhasoo Cleansing Foam — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **sulwhasoo cleansing foam**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 61Conversion 83Competition 0Returns 90Price range 88Avg price 95Brand share 0Review moat 60Quality gap 32
**Avg price**
**Incredible****$38.33**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.79–$57.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+37.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,083.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$102K**
$102K/yr · 30K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sulwhasoo cleansing foam is a $102K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sulwhasoo cleansing foam market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$115K–$153K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#421**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Sulwhasoo100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.1% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sulwhasoo-cleansing-foam/trend)
## **Top sulwhasoo cleansing foam search terms**
- **sulwhasoo gentle cleansing foam**11K/yr+87.3%11.9% conv. - **sulwhasoo cleanser**7K/yr-6.2%8.1% conv. - **sulwhasoo face wash**8K/yr+17.2%9.2% conv. - **sulwhasoo cleansing foam**3K/yr+47.8%6.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sulwhasoo-cleansing-foam/search-terms)
## **Top sulwhasoo cleansing foam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$20K40%$41K60%$61K80%$82K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sulwhasoo Gentle Cleansing Foam EX 200ml (I0088602)**Sulwhasoo**$33.22**4.6★1,579 rev](https://www.amazon.com/dp/B00AMXG15I) [2**Sulwhasoo Gentle Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Softening Daily Face Wash for Dry Normal & Sensitive Skin Mini Travel Size 1.69 fl. oz.**Sulwhasoo**$10.79**4.6★1,579 rev](https://www.amazon.com/dp/B09NY6L8GZ) [3**Sulwhasoo Gentle Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Softening Daily Face Wash for Dry Normal & Sensitive Skin Jumbo 13.52 fl. oz.**Sulwhasoo**$55.62**4.6★1,579 rev](https://www.amazon.com/dp/B0DBW8LWW6) [4**Sulwhasoo Gentle Cleansing Oil 6.76 Fluid Ounce**Sulwhasoo**$34.32**4.6★644 rev](https://www.amazon.com/dp/B00A7I27QA) [5**Sulwhasoo Concentrated Ginseng Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Gentle Daily Face Wash for Dry Normal & Sensitive Skin**Sulwhasoo**$57.71**4.4★36 rev](https://www.amazon.com/dp/B0FZDHWSHK)
### **Newest**
by launch date
[**Sulwhasoo Concentrated Ginseng Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Gentle Daily Face Wash for Dry Normal & Sensitive Skin**Sulwhasoo**$57.71**36 rev5mo ago](https://www.amazon.com/dp/B0FZDHWSHK) [**Sulwhasoo Gentle Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Softening Daily Face Wash for Dry Normal & Sensitive Skin Jumbo 13.52 fl. oz.**Sulwhasoo**$55.62**1,579 rev1y ago](https://www.amazon.com/dp/B0DBW8LWW6) [**Sulwhasoo Gentle Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Softening Daily Face Wash for Dry Normal & Sensitive Skin Mini Travel Size 1.69 fl. oz.**Sulwhasoo**$10.79**1,579 rev4y ago](https://www.amazon.com/dp/B09NY6L8GZ) [**Sulwhasoo Gentle Cleansing Foam EX 200ml (I0088602)**Sulwhasoo**$33.22**1,579 rev13y ago](https://www.amazon.com/dp/B00AMXG15I) [**Sulwhasoo Gentle Cleansing Oil 6.76 Fluid Ounce**Sulwhasoo**$34.32**644 rev13y ago](https://www.amazon.com/dp/B00A7I27QA)
### **Trending**
90-day click momentum
[**Sulwhasoo Concentrated Ginseng Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Gentle Daily Face Wash for Dry Normal & Sensitive Skin**Sulwhasoo**$57.71**4.4★**▲ 82%**](https://www.amazon.com/dp/B0FZDHWSHK) [**Sulwhasoo Gentle Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Softening Daily Face Wash for Dry Normal & Sensitive Skin Jumbo 13.52 fl. oz.**Sulwhasoo**$55.62**4.6★**— 6%**](https://www.amazon.com/dp/B0DBW8LWW6) [**Sulwhasoo Gentle Cleansing Foam EX 200ml (I0088602)**Sulwhasoo**$33.22**4.6★**— 3%**](https://www.amazon.com/dp/B00AMXG15I) [**Sulwhasoo Gentle Cleansing Oil 6.76 Fluid Ounce**Sulwhasoo**$34.32**4.6★**▼ 13%**](https://www.amazon.com/dp/B00A7I27QA) [**Sulwhasoo Gentle Cleansing Foam | Hydrating Korean Facial Cleanser | Removes Makeup Dirt & Oil | Softening Daily Face Wash for Dry Normal & Sensitive Skin Mini Travel Size 1.69 fl. oz.**Sulwhasoo**$10.79**4.6★**▼ 14%**](https://www.amazon.com/dp/B09NY6L8GZ)
## **What buyers say about sulwhasoo cleansing foam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**20%
*“Nice cleanser”*
**Suitability Combination Skin**12%
*“so it seems gentle enough for my somewhat sensitive skin”*
**Soft Feel**12%
*“Gentle on skin”*
**Smell**8%
*“The fragrance is amazing”*
**Moist/Dry**6%
*“It leaves the skin feeling soft and hydrated”*
**Lather**4%
*“this has a more cushiony lather that glides over the skin”*
**Suitability Dry Skin**4%
*“Does not dry out skin”*
**Ease Of Use**4%
*“easy to use”*
**Quality-Overall**4%
*“it is similarly top notch”*
**Ease Of Cleaning**4%
*“It effectively removes daily dirt”*
### **What buyers complain about **
**Smell**19%
*“It smells kind of earthy”*
**Value For Money**8%
*“Expensive”*
**Moist/Dry**6%
*“I did not feel like it was extra moisturizing”*
**Suitability Dry Skin**2%
*“I believe the foam tends to be a little drying for some people”*
**Ease Of Cleaning**2%
*“Does not do a good job of cleansing away oils or dirt either”*
**Thickness**2%
*“Because the formula is very thick”*
**Suitability Winter Weather**1%
*“my skin also dries out during the winter”*
**Oily/Greasy**1%
*“oily in others”*
**Texture/Consistency-Overall**1%
*“Consistency/Texture: Almost like a thinner”*
### **Top return reasons **
**Smell**15%
**Value For Money**13%
**Product Condition**11%
**Size-Overall**11%
**Leak-Proof**8%
**Advertised Vs Actual Product**7%
**Oily/Greasy**6%
**Defective Material/Parts**5%
**Moist/Dry**4%
**Functionality-Overall**3%
## **Common questions**
- **Is sulwhasoo cleansing foam profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sulwhasoo cleansing foam niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sulwhasoo cleansing foam?**
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.3%.
- **When does demand for sulwhasoo cleansing foam peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the sulwhasoo cleansing foam niche?**
- Listings span $10.79–$57.71; the average listing price is $38.33 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.
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