---
title: "Sulfur Face Wash — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sulfur-face-wash"
last_updated: "2026-08-10T18:37:15.703Z"
locale: en
meta:
description: "Niche score 53/100 · $1.2M/yr market · 650K searches/yr · $19.05 avg price. Soft demand (-22.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.2M/yr market · 650K searches/yr · $19.05 avg price. Soft demand (-22.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sulfur Face Wash — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **sulfur face wash**
**Worth a look**
Shows low returns (0.7%), but soft demand (-22.5% this quarter) keeps it on the watch list.
Market size 81Growth 14Conversion 85Competition 23Returns 96Price range 76Avg price 85Brand share 25Review moat 43Quality gap 47
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.05**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 650K searches
**Price range**
**Great****$7.23–$39.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,225.9**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sulfur face wash is a $1.2M/yr Amazon United States market (650K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sulfur face wash market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#303**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**27**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**8%**
- Kate Somerville37% - JOESOEF SKIN CARE20% - Prequel20% - De La Cruz9% - Proactiv3% - Katialis2% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sulfur-face-wash/trend)
## **Top sulfur face wash search terms**
- **sulfur face wash**247K/yr-41.6%6.2% conv. - **kate somerville**141K/yr-9.5%8.1% conv. - **joesoef sulfur soap**48K/yr-14.1%15.6% conv. - **prequel sulfur cleanser**23K/yr+35.9%7.7% conv. - **sulfur cleanser**32K/yr-9.4%4.2% conv. - **kate somerville sulfur cleanser**31K/yr-7.1%14.4% conv. - **prequel redness reform sulfur cleanser**9K/yr+50.0%7.7% conv. - **kate somerville cleanser**20K/yr+16.7%14.3% conv. - **sulphur face wash**19K/yr-36.1%6.5% conv. - **sulfur wash**12K/yr-7.8%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sulfur-face-wash/search-terms)
## **Top sulfur face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$119K20%$237K30%$356K40%$475K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kate Somerville EradiKate 3% Sulfur Daily Foaming Cleanser Acne Treatment Clinically Formulated Medicated Face Wash Balances Skin & Cleans Pores 4 Fl Oz**Kate Somerville**$38.33**4.6★1,548 rev](https://www.amazon.com/dp/B06Y271G1K) [2**JOESOEF SKIN CARE Sulfur Soap for Acne Pharmaceutical Grade Dermatologists Approved for Acne Rosacea 100G**JOESOEF SKIN CARE**$13.01**4.5★7,780 rev](https://www.amazon.com/dp/B014HYI86M) [3**Prequel Skin Redness Reform Sulfur Cleanser Calming Face Wash for Redness & Discomfort Foaming Formula with Soothing Azelaic Acid & Colloidal Sulfur Dermatologist-Developed Skincare 6oz**Prequel**$17.87**4.1★78 rev](https://www.amazon.com/dp/B0FY377NCV) [4**De La Cruz Sulfur Ointment - Cystic Acne Treatment for Face and Body - Daily 10 Min Spot Treatment Mask - Safe and Effective Game Changing Hormonal Acne Treatment that Clears Up Pimples - 2.6 OZ Tube**De La Cruz**$10.09**4.3★5,571 rev](https://www.amazon.com/dp/B07WP6JHQX) [5**Kate Somerville EradiKate 10% Sulfur & BHA Acne Treatment FSA/HSA Acne Treatment for Face Clinically Formulated Pimple Cream Spot Treatment Medicated Pimple Drying Lotion for Blackheads 1 Fl Oz**Kate Somerville**$25.69**4.5★2,682 rev](https://www.amazon.com/dp/B001ZSBI8Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Prequel Skin Redness Reform Sulfur Cleanser Calming Face Wash for Redness & Discomfort Foaming Formula with Soothing Azelaic Acid & Colloidal Sulfur Dermatologist-Developed Skincare 6oz**Prequel**$17.87**78 rev8mo ago](https://www.amazon.com/dp/B0FY377NCV) [**Ganskin Sulfur Soap Sulfur Face & Body Wash Sulphur Exfoliating Facial Cleanser Absorbs Excess Oil Reduces the Look of Breakouts & Cleanses Skin Natural Oily & Blemish-Prone Skin Care**Ganskin**$7.23**39 rev8mo ago](https://www.amazon.com/dp/B0FXBPTZV3) [**Kate Somerville Pore-fect Skin Edit Travel Kit : ExfoliKate EradiKate & Goat Milk Cleanser Holiday Gift Set**Kate Somerville**$20.60**66 rev10mo ago](https://www.amazon.com/dp/B0FNZXCW7V) [**Jericho Dead Sea Sulfur Soap with Olive Oil Helps with Acne Psoriasis Eczema & Blackheads For Oily to Normal Skin Vegan Face & Body Bar for Men & Women 4.4 Oz / 125 g (Pack of 3)**Jericho**$10.08**991 rev2y ago](https://www.amazon.com/dp/B0D6C4ZY6J) [**Prequel Skin Redness Reform Calming Serum for Face. Advanced Clinical Optical Corrector for Redness and Discomfort. Soothing Face Serum with Oat Extract for Sensitive Skin. 1oz Pump**Prequel**$19.10**598 rev2y ago](https://www.amazon.com/dp/B0D4NK92MP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Prequel Skin Redness Reform Sulfur Cleanser Calming Face Wash for Redness & Discomfort Foaming Formula with Soothing Azelaic Acid & Colloidal Sulfur Dermatologist-Developed Skincare 6oz**Prequel**$17.87**4.1★**▲ 222%**](https://www.amazon.com/dp/B0FY377NCV) [**Kate Somerville ExfoliKate Intensive Exfoliating Treatment Salicylic Acid and Lactic Acid Super Facial Scrub Improves Texture and Pores 0.5 Fl Oz**Kate Somerville**$24.62**4.5★**▲ 50%**](https://www.amazon.com/dp/B076CFBMQZ) [**Ganskin Sulfur Soap Sulfur Face & Body Wash Sulphur Exfoliating Facial Cleanser Absorbs Excess Oil Reduces the Look of Breakouts & Cleanses Skin Natural Oily & Blemish-Prone Skin Care**Ganskin**$7.23**4.5★**▲ 34%**](https://www.amazon.com/dp/B0FXBPTZV3) [**JOESOEF SKIN CARE Sulfur Soap with Salicylic Acid for Acne**JOESOEF SKIN CARE**$25.36**4.5★**▲ 32%**](https://www.amazon.com/dp/B015QQ3CYS) [**Prequel Skin Redness Reform Calming Serum for Face. Advanced Clinical Optical Corrector for Redness and Discomfort. Soothing Face Serum with Oat Extract for Sensitive Skin. 1oz Pump**Prequel**$19.10**4.2★**▲ 22%**](https://www.amazon.com/dp/B0D4NK92MP)
**~~View all trending →~~**
## **What buyers say about sulfur face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**10%
*“Very clean”*
**Smell**10%
*“Good smell”*
**Suitability Combination Skin**10%
*“Helped clear my skin”*
**Quality-Overall**8%
*“Excellent product”*
**Efficiency**6%
*“Works well clearing skin”*
**Value For Money**6%
*“Excellent value”*
**Allergies**6%
*“no irritation”*
**Moist/Dry**5%
*“nice moisturize on face”*
**Soft Feel**4%
*“my skin smooth”*
**Symptom Reduction**3%
*“A really good affordable treatment for Acne”*
### **What buyers complain about **
**Smell**27%
*“Smells awful”*
**Allergies**12%
*“Skin reaction”*
**Functionality-Overall**7%
*“Doesn't work”*
**Moist/Dry**5%
*“A little drying to be expected”*
**Skin Health**4%
*“Burned my skin”*
**Value For Money**3%
*“Kinda expensive”*
**Sensitivity-Overall**1%
*“it was very drying to my sensitive skin”*
**Color**1%
*“my cheeks are not as red”*
**Suitability Oily Skin**1%
*“I went from having oily skin with very mild breakouts to severely dry, crusty and broken out”*
**Suitability Dry Skin**1%
*“dont use if you have dry skin”*
### **Top return reasons **
**Smell**27%
**Functionality-Overall**21%
**Advertised Vs Actual Product**10%
**Size-Overall**6%
**Value For Money**4%
**Skin Health**4%
**Moist/Dry**3%
**Product Condition**3%
**Ingredients-Overall**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is sulfur face wash profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sulfur face wash niche?**
- 11 brands and 27 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in sulfur face wash?**
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.7%.
- **When does demand for sulfur face wash peak?**
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the sulfur face wash niche?**
- Listings span $7.23–$39.36; the average listing price is $19.05 (sweet spot $15–$100). The average incumbent carries 2,226 reviews — the moat a new listing must climb.
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