---
title: "Suisai Face Wash Powder — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/suisai-face-wash-powder"
last_updated: "2026-08-10T01:45:50.682Z"
locale: en
meta:
description: "Niche score 40/100 · $39K/yr market · 46K searches/yr · $24.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $39K/yr market · 46K searches/yr · $24.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Suisai Face Wash Powder — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **suisai face wash powder**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 37Conversion 43Competition 21Returns 92Price range 84Avg price 95Brand share 5Review moat 65Quality gap 37
**Avg price**
**Incredible****$24.93**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.95–$40.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****894.42**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$39K**
$39K/yr · 46K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, suisai face wash powder is a $39K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **suisai face wash powder market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$37K–$50K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,222**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **42%**
- **Out of stock**
- **23.6%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- GASHINA STORY35% - FANCL27% - Suisai26% - MENBLY7% - DHC3% - ANUA2%
## **Demand**
Weekly Amazon search volume, last 37 weeks — +9.4% search growth over the last 90 days.
1K750Black Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/suisai-face-wash-powder/trend)
## **Top suisai face wash powder search terms**
- **fancl**22K/yr+24.7%0.9% conv. - **suisai face wash powder**15K/yr-1.6%3.6% conv. - **suisai**7K/yr+4.4%3.0% conv. - **fancl face wash**3K/yr-27.8%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/suisai-face-wash-powder/search-terms)
## **Top suisai face wash powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kane-bo Sui-sai Beauty Clear Enzyme Powder Face Wash - 2 Packs of 32pcs Japanese Skincare - No Fragrance or Colorants -Exfoliates & Cleanses Pores - Exfoliator Exfoliating for face (Korean Ver.)**GASHINA STORY**$40.85**4.6★24 rev](https://www.amazon.com/dp/B0FJ87P9ZD) [2**Suisai Kanebo Beauty Clear Gold Powder Wash Enzyme Face Wash Face Wash Powder 0.4g -15 pieces**Suisai**$30.36**4.2★136 rev](https://www.amazon.com/dp/B0B4NP38WG) [3**Suisai Kanebo Beauty Clear Black Face Wash Powder 0.4g - 32pieces**Suisai**$24.73**4.3★399 rev](https://www.amazon.com/dp/B09DNS37BV) [4![FANCL Facial Cleansing Powder Japanese Powder-to-Foam Cleanser with Agar & Rice Starch Gently Removes Impurities & Clogged Pores Preservative-Free Hydrating Formula [US Exclusive Edition]](https://m.media-amazon.com/images/I/219AldUzJ-L.jpg)**FANCL Facial Cleansing Powder Japanese Powder-to-Foam Cleanser with Agar & Rice Starch Gently Removes Impurities & Clogged Pores Preservative-Free Hydrating Formula \[US Exclusive Edition\]**FANCL**$18.11**4.7★112 rev](https://www.amazon.com/dp/B083GF3GTD) [5**FANCL Mild Cleansing Oil Japanese Facial Cleansing Oil Makeup Remover Oil Cleanser 100% Preservative Free Clean Skincare for Sensitive Skin (1 Blue)**FANCL**$21.30**4.6★218 rev](https://www.amazon.com/dp/B09NXN33S8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MENBLY Japanese Powder Face Wash 0.35g 32pcs 1pack - Japanese Skincare Travel Pack - Exfoliating Rice Powder Cleanser - Smooth Hydrating Moisture - Gentle Enzyme Facial Cleanser for Soft Skin - Gold**MENBLY**$34.86**5 rev8mo ago](https://www.amazon.com/dp/B0G25T296P) [**MENBLY Japanese Powder Face Wash 0.4g 32pcs 1pack - Gentle Exfoliating Enzyme Cleanser for Smooth Even skin tone - Travel-Friendly & Hygienic - Moisturizing Rice Powder Cleanser - Pink**MENBLY**$34.75**5 rev8mo ago](https://www.amazon.com/dp/B0G25T6LBH) [**FANCL Mild Cleansing Oil Japanese Facial Cleansing Oil Makeup Remover Oil Cleanser 100% Preservative Free Clean Skincare for Sensitive Skin (1 Blue)**FANCL**$21.68**218 rev11mo ago](https://www.amazon.com/dp/B0FJRP3CQ3) [**Kane-bo Sui-sai Beauty Clear Enzyme Powder Face Wash - 2 Packs of 32pcs Japanese Skincare - No Fragrance or Colorants -Exfoliates & Cleanses Pores - Exfoliator Exfoliating for face (Korean Ver.)**GASHINA STORY**$40.85**24 rev12mo ago](https://www.amazon.com/dp/B0FJ87P9ZD) [**FANCL Pure Moist Cleansing Foam Japanese Additive-Free Face Wash with Rich Foaming Lather Hydrating & Gentle Facial Cleanser for All Skin Types**FANCL**$21.82**18 rev1y ago](https://www.amazon.com/dp/B0DB3SV295)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MENBLY Japanese Powder Face Wash 0.35g 32pcs 1pack - Japanese Skincare Travel Pack - Exfoliating Rice Powder Cleanser - Smooth Hydrating Moisture - Gentle Enzyme Facial Cleanser for Soft Skin - Gold**MENBLY**$34.86**4.5★**▲ 82%**](https://www.amazon.com/dp/B0G25T296P) [**Suisai Kanebo Beauty Clear Gold Powder Wash Enzyme Face Wash Face Wash Powder 0.4g -15 pieces**Suisai**$30.36**4.2★**▲ 81%**](https://www.amazon.com/dp/B0B4NP38WG) [**DHC Face Wash Powder Luxurious Foaming Lather Lightweight Powder Formula Gently Exfoliates Hydrating Fragrance and Colorant Free Ideal for All Skin Types 1.7 oz. Net wt.**DHC**$10.95**4.6★**▲ 28%**](https://www.amazon.com/dp/B00AY9O9ZO) [**FANCL Mild Cleansing Oil Japanese Facial Cleansing Oil Makeup Remover Oil Cleanser 100% Preservative Free Clean Skincare for Sensitive Skin (1 Blue)**FANCL**$21.68**4.6★**▲ 24%**](https://www.amazon.com/dp/B0FJRP3CQ3) [**FANCL Pure Moist Cleansing Foam Japanese Additive-Free Face Wash with Rich Foaming Lather Hydrating & Gentle Facial Cleanser for All Skin Types**FANCL**$21.82**4.7★**▲ 22%**](https://www.amazon.com/dp/B0DB3SV295)
**~~View all trending →~~**
## **What buyers say about suisai face wash powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**23%
*“I love this cleanser”*
**Soft Feel**17%
*“Goes on smooth”*
**Suitability Combination Skin**12%
*“So gentle on skin – this is a game-changer for sensitive skin”*
**Moist/Dry**10%
*“Portability perfect moisturizing yes”*
**Quality-Overall**5%
*“Good quality”*
**Suitability Dry Skin**5%
*“Does not dry the skin”*
**Value For Money**5%
*“Great value for the price”*
**Brightness/Shine/Glow**4%
*“Her skin is glowing”*
**Allergies**3%
*“Non-irritating”*
**Ease Of Use**3%
*“Very easy to use”*
### **What buyers complain about **
**Allergies**17%
*“Im worried it might be scratching my skin a bit”*
**Ease Of Cleaning**16%
*“Thats not the best cleanser”*
**Symptom Reduction**6%
*“Come on time not seeing any improvement yet”*
**Functionality-Overall**6%
*“Doesn't work well for me”*
**Lather**6%
*“And I don't actually see any exfoliation with it - the tiniest of water makes it lather up a lot”*
**Sensitivity-Overall**5%
*“very acne prone sensitive skin”*
**Moist/Dry**3%
*“not drying at all”*
**Ease Of Use**3%
*“It requires too much effort to activate”*
**Thickness**3%
*“Its really thick”*
**Adhesion/Stickiness**3%
*“It doesnt have sticky texture as it use to”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Functionality-Overall**13%
**Value For Money**7%
**Skin Health**6%
**Texture/Consistency-Overall**6%
**Moist/Dry**6%
**Smell**5%
**Ease Of Cleaning**4%
**Defective Material/Parts**4%
**Product Condition**3%
## **Common questions**
- **Is suisai face wash powder profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 12 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the suisai face wash powder niche?**
- 6 brands and 26 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in suisai face wash powder?**
- Top complaints mined from reviews: Allergies, Ease Of Cleaning, Symptom Reduction. The return rate is 1.2%.
- **What does it cost to enter the suisai face wash powder niche?**
- Listings span $10.95–$40.85; the average listing price is $24.93 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)