---
title: "Sugar Scrub for Face — $222K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sugar-scrub-for-face"
last_updated: "2026-08-10T02:49:35.393Z"
locale: en
meta:
description: "Niche score 47/100 · $222K/yr market · 165K searches/yr · $15.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $222K/yr market · 165K searches/yr · $15.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sugar Scrub for Face — $222K/yr Amazon US Niche (2026) - Flapen"
---
# **sugar scrub for face**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 28Conversion 81Competition 38Returns 97Price range 71Avg price 77Brand share 17Review moat 22Quality gap 33
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.84**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.28–$41.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$222K**
$222K/yr · 165K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,035**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sugar scrub for face is a $222K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sugar scrub for face market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$158K–$198K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#230**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **117 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 98%
**Open market**
**5%**
- Tree Hut47% - Palmer's24% - TULA17% - Brooklyn Botany4% - IREV2% - VITAMINS AND SEA BEAUTY1% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +2.0% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sugar-scrub-for-face/trend)
## **Top sugar scrub for face search terms**
- **tree hut face scrub**37K/yr-1.9%6.3% conv. - **tula exfoliating face scrub**13K/yr+36.1%8.6% conv. - **sugar scrub for face**17K/yr+2.1%5.1% conv. - **mango body scrub**8K/yr+38.8%3.0% conv. - **sugar face scrub**14K/yr-21.3%5.7% conv. - **tula face scrub**7K/yr+70.4%4.9% conv. - **face sugar scrub**9K/yr-11.7%5.5% conv. - **palmers body scrub**9K/yr-11.2%6.4% conv. - **palmers face scrub**6K/yr-4.3%19.5% conv. - **tree hut sugar face scrub**6K/yr-12.7%7.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sugar-scrub-for-face/search-terms)
## **Top sugar scrub for face products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$22K15%$33K20%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tree Hut Pineapple & Papaya Brightening Face Scrub | Deep Cleans Pores to Remove Dead Skin & Impurities | Nourishing Essential Body Care | 7.4 fl oz.**Tree Hut**$14.34**4.6★485 rev](https://www.amazon.com/dp/B09X3XFF86) [2**Tree Hut Mini Watermelon & Cactus Hydrating Face Scrub Deep Cleans Pores to Remove Dead Skin & Impurities Travel Size 3.4 fl oz.**Tree Hut**$4.28**4.6★38 rev](https://www.amazon.com/dp/B0GXCGRCMP) [3**Palmers Coconut Oil Formula Coconut Sugar Facial Scrub Exfoliator Face Scrub to Gently Exfoliate Away Dirt and Dead Skin Cells with Chamomile to Soften & Calm 3.17 Ounces (Pack of 1)**Palmer's**$8.39**4.6★20,514 rev](https://www.amazon.com/dp/B07L1DVWT9) [4**Palmers Cocoa Butter Formula Exfoliating Body Scrub for Smooth Skin Skin Exfoliator for Women and Men 7.05 oz**Palmer's**$8.26**4.5★2,811 rev](https://www.amazon.com/dp/B00527CBLM) [5**TULA Skincare So Polished Exfoliating Sugar Scrub Face Scrub for Dullness & Uneven Texture with Prebiotic Extracts & Papaya Fruit Enzymes 2.9 OZ**TULA**$29.69**4.6★1,522 rev](https://www.amazon.com/dp/B07RY5WH22)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TULA Skin Care So Polished Exfoliating Body Scrub - Gently Exfoliates with Prebiotics Coconut Oil and Sugar for Reviving Exfoliation and Glow 0.44 lb**TULA**$32.63**35 rev3mo ago](https://www.amazon.com/dp/B0GTBN8R35) [**Tree Hut Mini Watermelon & Cactus Hydrating Face Scrub Deep Cleans Pores to Remove Dead Skin & Impurities Travel Size 3.4 fl oz.**Tree Hut**$4.28**38 rev11mo ago](https://www.amazon.com/dp/B0GXCGRCMP) [**Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$7.20**9,903 rev1y ago](https://www.amazon.com/dp/B0DNTZTS1L) [**Watermelon & Cactus Hydrating Face Scrub 1.5 fl oz Deep Pore Cleanser with AHA Exfoliates Skin & Impurities Vegan & Free of Parabens & Sulfates VitaBoost Loofah (Pack of 3 Watermelon & Cactus)**VitaBoost**$41.72**16 rev1y ago](https://www.amazon.com/dp/B0DL4MHWRB) [**Tree Hut Nourishing Banana & Oat Face Scrub | Deep Cleans Pores to Remove Dead Skin & Impurities | Nourishing Essential Body Care | 7.4 fl oz.**Tree Hut**$17.42**89 rev1y ago](https://www.amazon.com/dp/B0DJPWZM27)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TULA Skin Care So Polished Exfoliating Body Scrub - Gently Exfoliates with Prebiotics Coconut Oil and Sugar for Reviving Exfoliation and Glow 0.44 lb**TULA**$32.63**4.5★**▲ 325%**](https://www.amazon.com/dp/B0GTBN8R35) [**Tree Hut Mini Watermelon & Cactus Hydrating Face Scrub Deep Cleans Pores to Remove Dead Skin & Impurities Travel Size 3.4 fl oz.**Tree Hut**$4.28**4.6★**▲ 319%**](https://www.amazon.com/dp/B0GXCGRCMP) [**Gentle & Brightening Face Scrub with Sea Salt & Coconut Exfoliates Hydrates & Reduces Blemishes Balancing Facial Cleanser for All Skin Types 5.1 fl oz**VITAMINS AND SEA BEAUTY**$9.23**4.6★**▲ 297%**](https://www.amazon.com/dp/B08FCZ2SX6) [**TULA Skincare Cult Classic Purifying Face Cleanser Daily Wash for Pores & Skin Balance with Prebiotic Extracts Antioxidants & Turmeric Deep Cleansing Formula 6.7 FL OZ**TULA**$27.59**4.7★**▲ 76%**](https://www.amazon.com/dp/B01BQQUFQU) [**TULA Skin Care So Poreless Exfoliating Blackhead Scrub - Powerful and Gentle Exfoliation Refreshing and Smoothing Contains prebiotic Extracts Volcanic Sand Pink Salt and Witch Hazel 2.89 oz.**TULA**$29.46**4.5★**▲ 36%**](https://www.amazon.com/dp/B089QY79DC)
**~~View all trending →~~**
## **What buyers say about sugar scrub for face**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Amazing scent”*
**Soft Feel**18%
*“Soft and smooth”*
**Cleansing**10%
*“cleans so well”*
**Quality-Overall**9%
*“The exfolaint quality is great”*
**Suitability Combination Skin**7%
*“Good for sensitive skin”*
**Suitability Dry Skin**4%
*“great exfoliation, good for sensitive skin”*
**Moist/Dry**4%
*“moisturizes as advertised”*
**Value For Money**2%
*“Reasonable price”*
**Ease Of Cleaning**2%
*“Facial cleanser”*
**Brightness/Shine/Glow**1%
*“Make your skin glow”*
### **What buyers complain about **
**Smell**17%
*“Smell is odd”*
**Moist/Dry**8%
*“It is dry”*
**Size-Overall**7%
*“Too small”*
**Value For Money**5%
*“Way overpriced”*
**Allergies**4%
*“caused a serious rash”*
**Ease Of Cleaning**3%
*“also messy”*
**Functionality-Overall**3%
*“It doesnt work very well”*
**Hard Feel**3%
*“Hard as a rock”*
**Skin Health**2%
*“its horrible on my skin”*
**Texture/Consistency-Overall**2%
*“Texture was weird”*
### **Top return reasons **
**Smell**23%
**Advertised Vs Actual Product**11%
**Size-Overall**9%
**Product Condition**9%
**Functionality-Overall**9%
**Leak-Proof**6%
**Texture/Consistency-Overall**5%
**Value For Money**4%
**Moist/Dry**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is sugar scrub for face profitable to sell on Amazon United States?**
- The niche generates $222K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the sugar scrub for face niche?**
- 11 brands and 81 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in sugar scrub for face?**
- Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 0.6%.
- **When does demand for sugar scrub for face peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sugar scrub for face niche?**
- Listings span $4.28–$41.72; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 10,035 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)