---
title: "Stretch Mark Oil — $586K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/stretch-mark-oil"
last_updated: "2026-08-10T15:46:21.529Z"
locale: en
meta:
description: "Niche score 42/100 · $586K/yr market · 400K searches/yr · $14.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $586K/yr market · 400K searches/yr · $14.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stretch Mark Oil — $586K/yr Amazon US Niche (2026) - Flapen"
---
# **stretch mark oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 64Growth 17Conversion 89Competition 16Returns 97Price range 63Avg price 67Brand share 0Review moat 0Quality gap 25
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.00**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$586K**
$586K/yr · 400K searches
**Price range**
**Good****$7.78–$27.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****61,791**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, stretch mark oil is a $586K/yr Amazon United States market (400K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stretch mark oil market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$560K–$700K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Palmer's80% - Bio-Oil18% - Nature Spell3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 9.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/stretch-mark-oil/trend)
## **Top stretch mark oil search terms**
- **stretch mark oil**112K/yr+0.8%5.7% conv. - **palmers skin therapy oil**142K/yr-47.3%11.8% conv. - **skin therapy oil**38K/yr+2.9%8.5% conv. - **palmers stretch mark oil**17K/yr+19.8%14.0% conv. - **oil for stretch marks**13K/yr-8.1%4.9% conv. - **palmer skin therapy oil**12K/yr+3.2%10.2% conv. - **stretch marks oil**10K/yr-29.7%4.7% conv. - **body oil for stretch marks**8K/yr-10.0%3.8% conv. - **aceite para estrias**7K/yr+1.0%4.5% conv. - **palmers cocoa butter skin therapy oil**6K/yr+29.8%12.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/stretch-mark-oil/search-terms)
## **Top stretch mark oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$59K20%$117K30%$176K40%$235K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmers Cocoa Butter Formula Skin Therapy Moisturizing Body Oil with Vitamin E & Pure Argan Oil Deep Body Moisturizer for Dry Damaged Skin 5.1 Ounces**Palmer's**$10.72**4.7★28,791 rev](https://www.amazon.com/dp/B001KYU1H2) [2**Palmers Cocoa Butter Formula Massage Oil for Stretch Marks and Pregnancy Skincare 3.4 Ounces**Palmer's**$8.45**4.6★3,140 rev](https://www.amazon.com/dp/B07RWNJ4WY) [3**Palmers Cocoa Butter Formula Moisturizing Skin Therapy Oil for Face with Vitamin E C & 10 Pure Facial Oils Blend Rosehip Oil Fragrance 1 Ounce**Palmer's**$9.17**4.6★48,009 rev](https://www.amazon.com/dp/B00J1FNW28) [4**Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin Dermatologist Recommended Non-Comedogenic 4.2 Oz**Bio-Oil**$20.06**4.6★179,304 rev](https://www.amazon.com/dp/B004AI97MA) [5**Palmers Cocoa Butter Formula Skin Therapy Moisturizing Body Oil with Vitamin E Rosehip Fragrance 5.1 Ounces**Palmer's**$11.59**4.6★13,121 rev](https://www.amazon.com/dp/B008S8U48E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nature Spell Stretch Mark Oil For Women Vegan Body Oil 3.38 Fl Oz**Nature Spell**$12.98**189 rev1y ago](https://www.amazon.com/dp/B0F5QGT84R) [**Palmers Cocoa Butter Formula Massage Oil for Stretch Marks and Pregnancy Skincare 3.4 Ounces**Palmer's**$8.45**3,140 rev7y ago](https://www.amazon.com/dp/B07RWNJ4WY) [**Palmers Cocoa Butter Formula Pregnancy Skin Care Kit for Stretch Marks and Scars Dermatologist Approved Gift for Mom to Be 4 Piece Full Size Set**Palmer's**$26.57**28,705 rev9y ago](https://www.amazon.com/dp/B071RCMQNG) [**Palmers Cocoa Butter Formula Skin Therapy Cleansing Oil Gentle Makeup Remover with Rosehip Oil and Vitamin C 6.5 Ounce**Palmer's**$9.36**12,693 rev11y ago](https://www.amazon.com/dp/B00W2CTHT4) [**Palmers Cocoa Butter Formula Moisturizing Skin Therapy Oil for Face with Vitamin E C & 10 Pure Facial Oils Blend Rosehip Oil Fragrance 1 Ounce**Palmer's**$9.17**48,009 rev12y ago](https://www.amazon.com/dp/B00J1FNW28)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Palmers Cocoa Butter Formula Massage Oil for Stretch Marks and Pregnancy Skincare 3.4 Ounces**Palmer's**$8.45**4.6★**▲ 76%**](https://www.amazon.com/dp/B07RWNJ4WY) [**Palmers Cocoa Butter Formula Pregnancy Skin Care Kit for Stretch Marks and Scars Dermatologist Approved Gift for Mom to Be 4 Piece Full Size Set**Palmer's**$26.57**4.7★**▲ 44%**](https://www.amazon.com/dp/B071RCMQNG) [**Bio-Oil Skincare Body Oil Serum Face and Body Moisturizer with Vitamin E & A for Scars Stretch Marks Sensitive Skin All Skin Types Dermatologist Recommended Non-Comedogenic 6.7 Oz**Bio-Oil**$27.12**4.6★**▲ 29%**](https://www.amazon.com/dp/B00AREGVUM) [**Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin Dermatologist Recommended Non-Comedogenic 4.2 Oz**Bio-Oil**$20.06**4.6★**▲ 28%**](https://www.amazon.com/dp/B004AI97MA) [**Bio-Oil Skincare Body Oil Serum Face and Body Moisturizer with Vitamin E & A for Scars Stretch Marks Sensitive Skin All Skin Types Dermatologist Recommended Non-Comedogenic 2 Oz**Bio-Oil**$10.26**4.6★**— 7%**](https://www.amazon.com/dp/B000VPPUEA)
**~~View all trending →~~**
## **What buyers say about stretch mark oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“Light scent”*
**Moist/Dry**13%
*“keeps moisturized”*
**Quality-Overall**9%
*“Great product, noticeable results”*
**Soft Feel**8%
*“Makes my skin so soft”*
**Suitability Combination Skin**7%
*“Great for your skin”*
**Suitability Dry Skin**5%
*“Good treatment for dry skin”*
**Stretchability/Expandability/Elasticity**4%
*“Definitely helped prevent stretch marks”*
**Absorbency**4%
*“Absorbs very well”*
**Value For Money**3%
*“Good price”*
**Oily/Greasy**3%
*“It wasnt greasy, it smells good, the pump works fine, made my skin and shine”*
### **What buyers complain about **
**Smell**12%
*“HATE the smell”*
**Stretchability/Expandability/Elasticity**7%
*“No stretch marks”*
**Allergies**6%
*“irritation”*
**Oily/Greasy**6%
*“I think this is too oily”*
**Leak-Proof**5%
*“Leaking”*
**Moist/Dry**4%
*“Does not hydrate as stated”*
**Functionality-Overall**3%
*“I didnt see any results:”*
**Value For Money**3%
*“Overpriced”*
**Sensitivity-Overall**2%
*“no good for sensitive”*
**Absorbency**2%
*“it's not absorbing good”*
### **Top return reasons **
**Smell**24%
**Leak-Proof**14%
**Advertised Vs Actual Product**8%
**Oily/Greasy**8%
**Size-Overall**7%
**Ingredients-Overall**6%
**Product Condition**5%
**Functionality-Overall**5%
**Value For Money**4%
**Defective Material/Parts**2%
## **Common questions**
- **Is stretch mark oil profitable to sell on Amazon United States?**
- The niche generates $586K/yr across 11 tracked products. 90-day search growth is -16.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the stretch mark oil niche?**
- 3 brands and 42 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in stretch mark oil?**
- Top complaints mined from reviews: Smell, Stretchability/Expandability/Elasticity, Allergies. The return rate is 0.6%.
- **When does demand for stretch mark oil peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 9.3× the quietest.
- **What does it cost to enter the stretch mark oil niche?**
- Listings span $7.78–$27.12; the average listing price is $14.00 (sweet spot $15–$100). The average incumbent carries 61,791 reviews — the moat a new listing must climb.
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