---
title: "Strawberry Perfume — $407K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/strawberry-perfume"
last_updated: "2026-08-10T01:33:54.945Z"
locale: en
meta:
description: "Niche score 59/100 · $407K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $407K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Strawberry Perfume — $407K/yr Amazon US Niche (2026) - Flapen"
---
# **strawberry perfume**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 15Conversion 36Competition 61Returns 99Price range 86Avg price 93Brand share 57Review moat 50Quality gap 80
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.11–$91.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$407K**
$407K/yr · 638K searches
**Review moat**
**Good****1,486.97**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-19.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, strawberry perfume is a $407K/yr Amazon United States market (638K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry perfume market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$334K–$445K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#449**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**190**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 87%
**Open market**
**26%**
- Bath & Body Works19% - eos17% - Bodycology12% - Pacifica12% - Scentbird10% - Sttes4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/strawberry-perfume/trend)
## **Top strawberry perfume search terms**
- **strawberry perfume**268K/yr-22.6%1.7% conv. - **strawberry pound cake bath and body works**59K/yr-4.4%1.8% conv. - **strawberry shortcake perfume**78K/yr-45.7%2.3% conv. - **strawberry body spray**28K/yr-0.2%3.9% conv. - **strawberry pound cake perfume**53K/yr-41.6%2.0% conv. - **bath and body works strawberry pound cake**34K/yr-23.9%1.7% conv. - **strawberry body mist**16K/yr+10.7%1.5% conv. - **strawberry perfume for women**17K/yr+24.2%2.2% conv. - **eos strawberry dream body mist**5K/yr+310.5%9.5% conv. - **pacifica strawberry cream**5K/yr+54.5%7.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/strawberry-perfume/search-terms)
## **Top strawberry perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$20K10%$41K15%$61K20%$81K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.62**4.7★717 rev](https://www.amazon.com/dp/B0FRLK4QFJ) [2**Bodycology Long-Lasting Fragrance Body Mist Strawberry Cheesecake 8 fl oz**Bodycology**$5.11**4.4★2,103 rev](https://www.amazon.com/dp/B0D236DJVX) [3**Bath & Body Works - Strawberry Pound Cake - 2 pc Bundle - Fine Fragrance Mist and Ultimate Hydration Body Cream (Packaging Design Varies)**Bath & Body Works**$24.18**4.7★1,112 rev](https://www.amazon.com/dp/B09SBRM1KC) [4**Pacifica Strawberry Cream Perfume for Women Fruity Floral Eau de Parfum Spray with Strawberry Vanilla Jasmine & Sandalwood Notes Long Lasting Clean Beauty 1 fl oz**Pacifica**$14.28**4.4★86 rev](https://www.amazon.com/dp/B0GXXDXWBK) [5**Pacifica Strawberry Cream Fruity Body Mist for Women Sweet Strawberry Vanilla Cream Fragrance Spray Hydrating Odor Neutralizing Vegan & Cruelty-Free Phthalate-Free 5 oz**Pacifica**$9.66**4.0★75 rev](https://www.amazon.com/dp/B0GXX3H735)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pacifica Strawberry Cream Perfume for Women Fruity Floral Eau de Parfum Spray with Strawberry Vanilla Jasmine & Sandalwood Notes Long Lasting Clean Beauty 1 fl oz**Pacifica**$14.28**86 rev3mo ago](https://www.amazon.com/dp/B0GXXDXWBK) [**Pacifica Strawberry Cream Fruity Body Mist for Women Sweet Strawberry Vanilla Cream Fragrance Spray Hydrating Odor Neutralizing Vegan & Cruelty-Free Phthalate-Free 5 oz**Pacifica**$9.66**75 rev3mo ago](https://www.amazon.com/dp/B0GXX3H735) [**eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.62**717 rev6mo ago](https://www.amazon.com/dp/B0FRLK4QFJ) [**Sttes Smell Rio Perfume 606# (Pressable Strawberry Gummies) Hair Perfume for Women Long-Lasting Strawberry Candy Vanilla & Marshmallow Gourmand Fragrance Eau de Parfum 100ml (3.4 fl oz)**Sttes**$23.89**333 rev10mo ago](https://www.amazon.com/dp/B0FPCJDGJL) [**VivaFemme Pheromones Perfumes for Women Long Lasting Roll On Perfume Oil Travel Size to Amplify Your Charm and Boost Social Interactions Attract Men with Our Premium Cologne Perfume Oil**VivaFemme**$10.54**415 rev11mo ago](https://www.amazon.com/dp/B0FLVXVVLX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pacifica Strawberry Cream Perfume for Women Fruity Floral Eau de Parfum Spray with Strawberry Vanilla Jasmine & Sandalwood Notes Long Lasting Clean Beauty 1 fl oz**Pacifica**$14.28**4.4★**▲ 329%**](https://www.amazon.com/dp/B0GXXDXWBK) [**Pacifica Strawberry Cream Fruity Body Mist for Women Sweet Strawberry Vanilla Cream Fragrance Spray Hydrating Odor Neutralizing Vegan & Cruelty-Free Phthalate-Free 5 oz**Pacifica**$9.66**4.0★**▲ 329%**](https://www.amazon.com/dp/B0GXX3H735) [**eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.62**4.7★**▲ 96%**](https://www.amazon.com/dp/B0FRLK4QFJ) [**Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.47**4.6★**▲ 72%**](https://www.amazon.com/dp/B0B1HB719V) [**Bodycology Long-Lasting Fragrance Body Mist Strawberry Cheesecake 8 fl oz (Pack of 2)**Bodycology**$10.18**4.6★**▲ 70%**](https://www.amazon.com/dp/B0F6463VJK)
**~~View all trending →~~**
## **What buyers say about strawberry perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“Clean scent”*
**Value For Money**4%
*“Excellent value for money”*
**Durability**4%
*“has good lasting power”*
**Soft Feel**2%
*“There's a soft creamy feel to it”*
**Size-Overall**2%
*“The Perfect size for on the go”*
**Quality-Overall**1%
*“Good quality”*
**Advertised Vs Actual Product**1%
*“true to pictures”*
**Gifting Purpose**1%
*“Cute gift”*
**Ease Of Use**1%
*“easy to use”*
**Weight Light**1%
*“not too light”*
### **What buyers complain about **
**Smell**56%
*“Doesnt smell good”*
**Durability**9%
*“Does not last”*
**Value For Money**3%
*“Waste of money”*
**Leak-Proof**3%
*“Leakage”*
**Alcohol Content**2%
*“High alcohol content”*
**Size-Overall**2%
*“The bottle is small”*
**Advertised Vs Actual Product**1%
*“It is not the same”*
**Strength**1%
*“Not strong”*
**Quality-Overall**1%
*“Poor Quality”*
**Allergies**0%
*“for some reason this one caused an allergic reaction”*
### **Top return reasons **
**Smell**73%
**Advertised Vs Actual Product**11%
**Leak-Proof**2%
**Durability**2%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Adhesion/Stickiness**1%
**Product Condition**1%
**Size-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is strawberry perfume profitable to sell on Amazon United States?**
- The niche generates $407K/yr across 31 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the strawberry perfume niche?**
- 20 brands and 190 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in strawberry perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- **When does demand for strawberry perfume peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the strawberry perfume niche?**
- Listings span $5.11–$91.93; the average listing price is $22.27 (sweet spot $15–$100). The average incumbent carries 1,487 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)