---
title: "Strawberry Lotion — $723K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/strawberry-lotion"
last_updated: "2026-08-10T00:02:38.587Z"
locale: en
meta:
description: "Niche score 37/100 · $723K/yr market · 832K searches/yr · $10.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $723K/yr market · 832K searches/yr · $10.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strawberry Lotion — $723K/yr Amazon US Niche (2026) - Flapen"
---
# **strawberry lotion**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 69Growth 22Conversion 80Competition 0Returns 98Price range 1Avg price 37Brand share 0Review moat 16Quality gap 25
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$723K**
$723K/yr · 832K searches
**Avg price**
**Okay****$10.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****20,665.6**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$5.08–$15.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, strawberry lotion is a $723K/yr Amazon United States market (832K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry lotion market data**
- **Units sold / yr**
- **60K–80K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$628K–$837K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- eos91% - Kwailnara5% - Bodycology4%
## **Demand**
Weekly Amazon search volume, last 49 weeks — -5.2% search growth over the last 90 days.
18K13KHoliday '25Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/strawberry-lotion/trend)
## **Top strawberry lotion search terms**
- **eos strawberry dream**142K/yr+16.5%9.2% conv. - **strawberry lotion**110K/yr-1.1%2.7% conv. - **eos lotion strawberry dream**74K/yr-9.0%10.9% conv. - **strawberry dream eos**33K/yr+12.6%9.0% conv. - **bodycology lotion**50K/yr-0.9%0.5% conv. - **eos strawberry dream lotion**91K/yr-37.8%13.0% conv. - **eos strawberry**30K/yr-1.8%5.7% conv. - **strawberry body lotion**20K/yr+4.2%2.9% conv. - **strawberry dream**15K/yr+3.0%5.1% conv. - **strawberry eos**15K/yr-7.6%7.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/strawberry-lotion/search-terms)
## **Top strawberry lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$108K30%$217K45%$325K60%$434K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos Shea Better Body Lotion Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Strawberry Body Lotion 16 fl oz**eos**$9.46**4.7★76,612 rev](https://www.amazon.com/dp/B0D466J46H) [2**eos Cashmere Body Wash Strawberry Dreams Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz**eos**$10.02**4.8★20,381 rev](https://www.amazon.com/dp/B0CRRX3ZMS) [3**eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.62**4.7★717 rev](https://www.amazon.com/dp/B0FRLK4QFJ) [4**KWAILNARA Strawberry Milk Body Lotion (19.75 Fl Oz) Deeply Hydrating & Lightweight Korean Body Lotion | Milk Protein Royal Jelly & Strawberry Extract for Smooth Skin | Paraben-Free & Non-Greasy**Kwailnara**$15.12**4.3★2,022 rev](https://www.amazon.com/dp/B09F7PZV4Q) [5**Bodycology Shea Butter Body Cream Strawberry Cheesecake 8 oz**Bodycology**$5.08**4.5★3,596 rev](https://www.amazon.com/dp/B0D235BZGH)
### **Newest**
by launch date
[**eos Cashmere Body Wash Strawberry Dreams Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz**eos**$10.02**20,381 rev5mo ago](https://www.amazon.com/dp/B0CRRX3ZMS) [**eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.62**717 rev6mo ago](https://www.amazon.com/dp/B0FRLK4QFJ) [**eos Shea Better Body Lotion Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Strawberry Body Lotion 16 fl oz**eos**$9.46**76,612 rev2y ago](https://www.amazon.com/dp/B0D466J46H) [**Bodycology Shea Butter Body Cream Strawberry Cheesecake 8 oz**Bodycology**$5.08**3,596 rev2y ago](https://www.amazon.com/dp/B0D235BZGH) [**KWAILNARA Strawberry Milk Body Lotion (19.75 Fl Oz) Deeply Hydrating & Lightweight Korean Body Lotion | Milk Protein Royal Jelly & Strawberry Extract for Smooth Skin | Paraben-Free & Non-Greasy**Kwailnara**$15.12**2,022 rev4y ago](https://www.amazon.com/dp/B09F7PZV4Q)
### **Trending**
90-day click momentum
[**eos Cashmere Body Wash Strawberry Dreams Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz**eos**$10.02**4.8★**▲ 90%**](https://www.amazon.com/dp/B0CRRX3ZMS) [**eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.62**4.7★**▲ 78%**](https://www.amazon.com/dp/B0FRLK4QFJ) [**eos Shea Better Body Lotion Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Strawberry Body Lotion 16 fl oz**eos**$9.46**4.7★**▼ 17%**](https://www.amazon.com/dp/B0D466J46H) [**KWAILNARA Strawberry Milk Body Lotion (19.75 Fl Oz) Deeply Hydrating & Lightweight Korean Body Lotion | Milk Protein Royal Jelly & Strawberry Extract for Smooth Skin | Paraben-Free & Non-Greasy**Kwailnara**$15.12**4.3★**▼ 27%**](https://www.amazon.com/dp/B09F7PZV4Q) [**Bodycology Shea Butter Body Cream Strawberry Cheesecake 8 oz**Bodycology**$5.08**4.5★**▼ 27%**](https://www.amazon.com/dp/B0D235BZGH)
## **What buyers say about strawberry lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**63%
*“Fresh scent”*
**Moist/Dry**6%
*“Its hydrating”*
**Soft Feel**5%
*“my skin is so soft”*
**Value For Money**3%
*“Worth the buy”*
**Quality-Overall**2%
*“Great EOS product”*
**Suitability Dry Skin**2%
*“doesnt dry out my skin at all”*
**Durability**2%
*“lasting”*
**Absorbency**1%
*“I love how well it absorbs”*
**Size-Overall**1%
*“Good size tube”*
**Suitability Combination Skin**1%
*“Its good, works really well on my skin”*
### **What buyers complain about **
**Smell**42%
*“Bad smell”*
**Motor Power**6%
*“Pump broken”*
**Durability**4%
*“doesnt last more than 2 hrs”*
**Allergies**2%
*“Allergic reaction”*
**Moist/Dry**2%
*“like they aren't moisturizing”*
**Leak-Proof**2%
*“Product arrived leaked out in shipping box”*
**Value For Money**2%
*“Waste of Money”*
**Quality-Overall**1%
*“Trash”*
**Alcohol Content**1%
*“because now it doesn't smell like alcohol”*
**Strength**1%
*“not very strong at all”*
### **Top return reasons **
**Smell**49%
**Motor Power**23%
**Leak-Proof**9%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Product Condition**1%
**Dispensing Mechanism**1%
**Functionality-Overall**1%
**Ease Of Cleaning**1%
## **Common questions**
- **Is strawberry lotion profitable to sell on Amazon United States?**
- The niche generates $723K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the strawberry lotion niche?**
- 3 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in strawberry lotion?**
- Top complaints mined from reviews: Smell, Motor Power, Durability. The return rate is 0.4%.
- **What does it cost to enter the strawberry lotion niche?**
- Listings span $5.08–$15.12; the average listing price is $10.46 (sweet spot $15–$100). The average incumbent carries 20,666 reviews — the moat a new listing must climb.
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