---
title: "Strawberry Body Wash — $344K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/strawberry-body-wash"
last_updated: "2026-08-09T19:09:16.385Z"
locale: en
meta:
description: "Niche score 39/100 · $344K/yr market · 340K searches/yr · $11.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $344K/yr market · 340K searches/yr · $11.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strawberry Body Wash — $344K/yr Amazon US Niche (2026) - Flapen"
---
# **strawberry body wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 17Conversion 83Competition 13Returns 99Price range 53Avg price 44Brand share 0Review moat 24Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$344K**
$344K/yr · 340K searches
**Price range**
**Good****$6.56–$24.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.31**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****5,949.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, strawberry body wash is a $344K/yr Amazon United States market (340K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry body wash market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$226K–$283K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Olay47% - eos36% - Kwailnara12% - Suave3% - Bath & Body Works2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/strawberry-body-wash/trend)
## **Top strawberry body wash search terms**
- **strawberry body wash**133K/yr-12.1%3.3% conv. - **olay fresh radiance body wash**18K/yr+23.9%7.4% conv. - **eos strawberry dream body wash**40K/yr-51.3%15.2% conv. - **olay strawberry mint body wash**14K/yr+47.9%13.8% conv. - **body wash strawberry**16K/yr+4.9%5.3% conv. - **eos body wash strawberry dream**18K/yr-23.0%15.4% conv. - **olay fresh outlast body wash**12K/yr+20.2%4.1% conv. - **olay strawberry body wash**18K/yr-44.3%7.1% conv. - **olay body wash strawberry**15K/yr-40.1%10.2% conv. - **olay body wash strawberry mint**7K/yr-7.5%14.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/strawberry-body-wash/search-terms)
## **Top strawberry body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34K20%$69K30%$103K40%$138K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos Cashmere Body Wash Strawberry Dreams Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz**eos**$10.02**4.8★20,381 rev](https://www.amazon.com/dp/B0CRRX3ZMS) [2**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 29 fl oz**Olay**$9.88**4.8★1,063 rev](https://www.amazon.com/dp/B0G4B3XLT9) [3**Kwailnara Strawberry Milk Body Wash (19.75 Fl Oz) Korean Body Cleanser for Hydrated & Smooth Skin | Milk Protein Royal Jelly & Exfoliating Strawberry Extract | Paraben-Free with Gentle Bubbles**Kwailnara**$14.05**4.5★1,443 rev](https://www.amazon.com/dp/B09F81SD66) [4**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 22 fl oz**Olay**$6.56**4.7★8,275 rev](https://www.amazon.com/dp/B0G3XQBZGZ) [5**Olay Body Wash for Women Intensely Hydrating Pro-Hyaluronic Acid Serum Complex Renews Moisture Vitamin B3 Lameller Technology For All Skin Types Berry Bubbly Scent 20 fl oz**Olay**$8.91**4.7★10,167 rev](https://www.amazon.com/dp/B0F1V9QCR6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 22 fl oz**Olay**$6.56**8,275 rev4mo ago](https://www.amazon.com/dp/B0G3XQBZGZ) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Birch Water & Lavender Scent 22 fl oz**Olay**$7.77**8,275 rev4mo ago](https://www.amazon.com/dp/B0G3XTVDD8) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Orchid & Black Currant Scent 22 fl oz**Olay**$7.06**8,275 rev4mo ago](https://www.amazon.com/dp/B0G3XRG17W) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend All Skin Types Rose Water & Sweet Nectar Scent 22 fl oz**Olay**$7.72**8,275 rev4mo ago](https://www.amazon.com/dp/B0G49HLR7J) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 29 fl oz**Olay**$9.88**1,063 rev5mo ago](https://www.amazon.com/dp/B0G4B3XLT9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Orchid & Black Currant Scent 22 fl oz**Olay**$7.06**4.7★**▲ 192%**](https://www.amazon.com/dp/B0G3XRG17W) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Birch Water & Lavender Scent 22 fl oz**Olay**$7.77**4.7★**▲ 182%**](https://www.amazon.com/dp/B0G3XTVDD8) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend All Skin Types Rose Water & Sweet Nectar Scent 22 fl oz**Olay**$7.72**4.7★**▲ 173%**](https://www.amazon.com/dp/B0G49HLR7J) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 22 fl oz**Olay**$6.56**4.7★**▲ 151%**](https://www.amazon.com/dp/B0G3XQBZGZ) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 29 fl oz**Olay**$9.88**4.8★**▲ 71%**](https://www.amazon.com/dp/B0G4B3XLT9)
**~~View all trending →~~**
## **What buyers say about strawberry body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“fresh scent”*
**Soft Feel**9%
*“Soft skin”*
**Lather**7%
*“creates a gentle lather”*
**Value For Money**6%
*“Good deal”*
**Moist/Dry**6%
*“moisturizes skin”*
**Suitability Dry Skin**4%
*“It felt really moisturizing on my dry skin, as well”*
**Cleansing**4%
*“Great for cleaning”*
**Quality-Overall**3%
*“Overall, its a reliable, good-quality body wash that combines great fragrance with gentle cleansing”*
**Suitability Combination Skin**2%
*“Great for you skin”*
**Allergies**1%
*“No irritation”*
### **What buyers complain about **
**Smell**35%
*“No smell”*
**Allergies**5%
*“Allergic reaction”*
**Moist/Dry**3%
*“Not moisturizing at all”*
**Suitability Dry Skin**2%
*“I have been trying brands that do not dry my skin”*
**Leak-Proof**2%
*“Product was leaking out”*
**Lather**2%
*“doesn't lather up as well as I'm use to”*
**Size-Overall**1%
*“The bottle is large”*
**Value For Money**1%
*“Definitely way too overpriced for what it is”*
**Ease Of Cleaning**1%
*“Don't feel clean after”*
**Design-Overall**1%
*“But wish the bottle was designed a little better to hold”*
### **Top return reasons **
**Smell**48%
**Leak-Proof**24%
**Motor Power**5%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Size-Overall**2%
**Product Condition**1%
**Ease Of Cleaning**1%
**Moist/Dry**1%
## **Common questions**
- **Is strawberry body wash profitable to sell on Amazon United States?**
- The niche generates $344K/yr across 12 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the strawberry body wash niche?**
- 5 brands and 40 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in strawberry body wash?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.2%.
- **When does demand for strawberry body wash peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the strawberry body wash niche?**
- Listings span $6.56–$24.38; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 5,949 reviews — the moat a new listing must climb.
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