---
title: "Strawberry Blonde Hair Dye — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/strawberry-blonde-hair-dye"
last_updated: "2026-08-09T23:11:09.888Z"
locale: en
meta:
description: "Niche score 50/100 · $113K/yr market · 238K searches/yr. A deep review moat (14,696 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $113K/yr market · 238K searches/yr. A deep review moat (14,696 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Strawberry Blonde Hair Dye — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **strawberry blonde hair dye**
**Worth a look**
Shows low returns (0.3%), but a deep review moat (14,696 avg reviews) keeps it on the watch list.
Market size 27Growth 32Conversion 36Competition 58Returns 99Price range 68Avg price 78Brand share 36Review moat 19Quality gap 76
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.39**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.42–$37.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$113K**
$113K/yr · 238K searches
**Review moat**
**Bad****14,696.43**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, strawberry blonde hair dye is a $113K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry blonde hair dye market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$98K–$131K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**13%**
- L'Oreal Paris38% - Clairol22% - REVLON14% - Schwarzkopf5% - AGE beautiful5% - eSalon3% - Open — no brand owns it (9 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/strawberry-blonde-hair-dye/trend)
## **Top strawberry blonde hair dye search terms**
- **strawberry blonde hair dye**143K/yr+6.6%2.5% conv. - **strawberry blonde**17K/yr+14.1%1.1% conv. - **strawberry blonde hair color**17K/yr+12.4%2.5% conv. - **reddish blonde hair dye**10K/yr+58.3%3.3% conv. - **copper blonde hair dye**11K/yr+17.4%1.1% conv. - **light copper hair dye**10K/yr+3.3%1.0% conv. - **hair dye strawberry blonde**5K/yr+25.5%4.0% conv. - **red blonde hair dye**6K/yr-14.0%2.4% conv. - **reddish blonde hair color**6K/yr-51.8%2.9% conv. - **strawberry hair dye**4K/yr-21.7%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/strawberry-blonde-hair-dye/search-terms)
## **Top strawberry blonde hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color High Intensity Hair Dye for 3X Highlights 82 Strawberry Blonde 1 Hair Dye Kit**L'Oreal Paris**$12.49**4.3★354 rev](https://www.amazon.com/dp/B0CLBMQ435) [2**Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 85B Strawberry Blonde (Pack of 3)**REVLON**$14.91**4.6★2,573 rev](https://www.amazon.com/dp/B0DNTXPD96) [3**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 8RB Reddish Blonde 1 Kit (Packaging May Vary)**L'Oreal Paris**$11.33**4.6★61,919 rev](https://www.amazon.com/dp/B004C0NZAG) [4**Clairol Nicen Easy Permanent Hair Dye 8R Medium Reddish Blonde | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1**Clairol**$7.78**4.6★1,862 rev](https://www.amazon.com/dp/B000GCW262) [5**LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Golden Reddish Blonde 9GR 1 Hair Dye Kit**L'Oreal Paris**$12.24**4.5★56,448 rev](https://www.amazon.com/dp/B000KOSF30)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Overtone Daily Color Depositing Conditioner for Hair Strawberry Blonde:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$13.45**1,068 rev1y ago](https://www.amazon.com/dp/B0F1MD45XV) [**Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 85B Strawberry Blonde (Pack of 3)**REVLON**$14.91**2,573 rev1y ago](https://www.amazon.com/dp/B0DNTXPD96) [**LOreal Paris Excellence Universal Nudes Permanent Hair Color Ammonia Free Hair Dye for Gray Hair Coverage 7NR Natural Copper 1 Hair Dye Kit**L'Oreal Paris**$13.41**2,995 rev1y ago](https://www.amazon.com/dp/B0DHY93MWD) [**Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 8.63 Sunset Rose - Coral Sands Hair Color Pack of 1**Clairol**$13.32**2,621 rev1y ago](https://www.amazon.com/dp/B0DP1H84Z6) [**Schwarzkopf Keratin Blonde Hair Dye 11.7 High Lift Apricot Blonde Professional Quality Permanent Hair Color Bond Enforcing System Pre-Color Serum & Conditioner Included**Schwarzkopf**$11.77**136 rev1y ago](https://www.amazon.com/dp/B0DMQ7JX42)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Lightest Auburn 7LA 1 Hair Dye Kit**L'Oreal Paris**$12.18**4.5★**▲ 71%**](https://www.amazon.com/dp/B000KOSFQM) [**Overtone Daily Color Depositing Conditioner for Hair Strawberry Blonde:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$13.45**4.0★**▲ 36%**](https://www.amazon.com/dp/B0F1MD45XV) [**Revlon Colorsilk Beautiful Color Permanent Hair Color (OLD VERSION) 85B Strawberry Blonde (Pack of 3)**REVLON**$19.58**4.4★**▲ 22%**](https://www.amazon.com/dp/B09LXRC2BR) [**AGE beautiful Permanent Hair Dye 8NRG Medium Neutral Red Golden Blonde - Strawberry Blonde Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Salon Quality**AGE beautiful**$11.78**4.3★**▲ 17%**](https://www.amazon.com/dp/B0CFWKGJNW) [**Madison Reed Radiant Hair Color Kit - 8CC Dark Vivid Copper Blonde (Matera Marigold) Vivid Permanent Hair Dye for Bold Color & Maximum Shine | PPD-Free & Ammonia-Free 1 Pack**Madison Reed**$32.72**4.1★**▲ 16%**](https://www.amazon.com/dp/B0BJ36SFN2)
**~~View all trending →~~**
## **What buyers say about strawberry blonde hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**44%
*“Rich color”*
**Suitability Colored Hair**9%
*“Best hair dye”*
**Quality-Overall**5%
*“It's a very good mix of semi & permanent”*
**Ease Of Use**5%
*“Easy to use”*
**Soft Feel**4%
*“Soft,”*
**Ease Of Application**3%
*“The application was very easy and straightforward”*
**Smell**3%
*“great fragrance”*
**Value For Money**2%
*“though price is the best on amazon”*
**Coverage**2%
*“Excellent coverage”*
**Efficiency**2%
*“It works great”*
### **What buyers complain about **
**Color**40%
*“color is off”*
**Suitability Colored Hair**14%
*“in darker areas you cant even tell it's dyed”*
**Functionality-Overall**4%
*“Didn't work”*
**Hair Related**3%
*“hair falling out”*
**Value For Money**3%
*“Waste of money”*
**Advertised Vs Actual Product**3%
*“Looks nothing like the box”*
**Smell**2%
*“Doesn't smell strong”*
**Damage/Burn Hair**2%
*“Very damaging to the hair”*
**Coverage**2%
*“not full coverage”*
**Moist/Dry**2%
*“very drying on the hair”*
### **Top return reasons **
**Color**52%
**Suitability Colored Hair**19%
**Advertised Vs Actual Product**7%
**Functionality-Overall**3%
**Value For Money**3%
**Leak-Proof**3%
**Motor Power**2%
**Damage/Burn Hair**2%
**Moist/Dry**1%
**Hair Related**1%
## **Common questions**
- **Is strawberry blonde hair dye profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 30 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the strawberry blonde hair dye niche?**
- 15 brands and 88 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in strawberry blonde hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.3%.
- **When does demand for strawberry blonde hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the strawberry blonde hair dye niche?**
- Listings span $4.42–$37.72; the average listing price is $16.39 (sweet spot $15–$100). The average incumbent carries 14,696 reviews — the moat a new listing must climb.
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