---
title: "Stranger Things Makeup — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/stranger-things-makeup"
last_updated: "2026-08-09T20:12:09.057Z"
locale: en
meta:
description: "Niche score 41/100 · $69K/yr market · 160K searches/yr · $14.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $69K/yr market · 160K searches/yr · $14.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stranger Things Makeup — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **stranger things makeup**
**Skip it**
Soft demand (-64.6% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 0Conversion 38Competition 61Returns 97Price range 76Avg price 70Brand share 20Review moat 45Quality gap 43
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.37–$42.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.35**
avg listing price — sweet spot $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,984.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$69K**
$69K/yr · 160K searches
**Growth**
**Bad****-64.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stranger things makeup is a $69K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stranger things makeup market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$57K–$72K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#14,708**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **59%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 99%
**Open market**
**6%**
- COVERGIRL62% - ColourPop11% - Sally Hansen10% - Stranger Things6% - Bioworld3% - Grupo Erik2% - Open — no brand owns it (4 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -64.6% search growth over the last 90 days.
13K8KDec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/stranger-things-makeup/trend)
## **Top stranger things makeup search terms**
- **stranger things makeup**108K/yr-64.3%3.0% conv. - **stranger things make up**12K/yr-58.6%3.6% conv. - **covergirl stranger things**12K/yr-63.9%4.8% conv. - **stranger things covergirl**8K/yr-64.5%4.8% conv. - **colourpop stranger things**8K/yr-76.2%0.6% conv. - **cover girl stranger things**4K/yr-60.0%9.2% conv. - **stranger things colourpop**4K/yr-70.2%0.6% conv. - **stranger things makeup collection**4K/yr-77.2%9.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/stranger-things-makeup/search-terms)
## **Top stranger things makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COVERGIRL x STRANGER THINGS The Crawl Face & Eye Multi-Palette**COVERGIRL**$10.96**4.7★168 rev](https://www.amazon.com/dp/B0F5Y5DB16) [2**COVERGIRL x STRANGER THINGS The Bite PH Transforming Lip Gloss - 120 Mouthbreather**COVERGIRL**$9.97**4.6★30 rev](https://www.amazon.com/dp/B0F5X41Z79) [3**COVERGIRL x STRANGER THINGS Vecnas Curse PH Transforming Blush - 100 001**COVERGIRL**$9.73**4.4★190 rev](https://www.amazon.com/dp/B0F5X6LZTP) [4**COVERGIRL x STRANGER THINGS The Bite PH Transforming Lip Gloss - 130 Hawkins Lab**COVERGIRL**$9.58**4.4★46 rev](https://www.amazon.com/dp/B0F5X1TNH5) [5**Stranger Things Were Not In Hawkins Eye Shadow Palette by Taste Beauty 80s Retro Vibe Eyeshadow Palette 12 Unique Color Hues**Stranger Things**$12.98**4.9★12 rev](https://www.amazon.com/dp/B0BHZVLZY9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stranger Things Classic Title Art Womens Heather Gray Lounge Shorts-XS**Bioworld**$20.84**1 rev3mo ago](https://www.amazon.com/dp/B0GV5GBRS1) [**ColourPop x Stranger Things Liquid Highlighter - Body & Face Highlighter Glow Drops - Illuminates Your Complexion for the Ultimate Glow - Infused with Vegan Squalane for Hydration (0.06 oz)**ColourPop**$10.87**28 rev5mo ago](https://www.amazon.com/dp/B0DK2FZ148) [**AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back**AI ACCESSORY INNOVATIONS**$42.92**673 rev5mo ago](https://www.amazon.com/dp/B0GKBW5N2V) [**PROFILER Stranger Things - The Shadows of Hawkins - Board Game Escape Game - Immersive and Collaborative Investigation Game 1-6 Players**Platonia Games**$25.15**191 rev9mo ago](https://www.amazon.com/dp/B0FTGPLCQ7) [**COVERGIRL x STRANGER THINGS The Crawl Face & Eye Multi-Palette**COVERGIRL**$10.96**168 rev10mo ago](https://www.amazon.com/dp/B0F5Y5DB16)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stranger Things Classic Title Art Womens Heather Gray Lounge Shorts-XS**Bioworld**$20.84**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GV5GBRS1) [**AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back**AI ACCESSORY INNOVATIONS**$42.92**4.7★**▲ 877%**](https://www.amazon.com/dp/B0GKBW5N2V) [**BDPWSS Scary Movie Merchandise Makeup Bag Theres More To Life Than Stupid Boys Horror TV Show Gift Scary Movie Fan Gift (Stupid Boys CB)**BDPWSS**$17.43**4.9★**▲ 683%**](https://www.amazon.com/dp/B0F1CFTR4Y) [**Sally Hansen Insta-Dri x Stranger Things Perfect Press-Ons The Final Battle**Sally Hansen**$8.69**4.0★**▲ 318%**](https://www.amazon.com/dp/B0F5BLB3HS) [**PROFILER Stranger Things - The Shadows of Hawkins - Board Game Escape Game - Immersive and Collaborative Investigation Game 1-6 Players**Platonia Games**$25.15**4.3★**▲ 243%**](https://www.amazon.com/dp/B0FTGPLCQ7)
**~~View all trending →~~**
## **What buyers say about stranger things makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Beautiful shade”*
**Quality-Overall**15%
*“The quality was visually super cute”*
**Fun/Entertainment Experience**7%
*“Family fun”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Durability**3%
*“Doesnt crack”*
**Gifting Purpose**3%
*“Was a gift for my granddaughter as far as I know she really liked it”*
**Moist/Dry**3%
*“Dries fast”*
**Value For Money**3%
*“Definitely worth the price tag”*
**Design-Overall**3%
*“The design is really cute”*
**Ease Of Use**2%
*“I found its easiest to blend with my fingers”*
### **What buyers complain about **
**Durability**13%
*“Broke Right Away”*
**Color**9%
*“I didn't care for the color”*
**Value For Money**7%
*“The payoff isn't great”*
**Instructions/User Manual/Troubleshooting**6%
*“one was specifically frustrating bc you had to know what was in one of the envelopes to be able to open it”*
**Fun/Entertainment Experience**5%
*“Not fun”*
**Quality-Overall**5%
*“Just ok. I bought this for my daughter it is As pictured however Im kinda disappointed on quality it feels cheaply made”*
**Defective Material/Parts**4%
*“Item is broke”*
**Design-Overall**4%
*“Terrible Game Design”*
**Functionality-Overall**3%
*“she said the crackle affect didn't work”*
**Advertised Vs Actual Product**3%
*“not as bold as pictured”*
### **Top return reasons **
**Color**20%
**Eyeliner Quality**20%
**Size-Overall**8%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Quality-Overall**4%
**Functionality-Overall**3%
**Product Condition**3%
**Durability**3%
## **Common questions**
- **Is stranger things makeup profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 22 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is -64.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the stranger things makeup niche?**
- 10 brands and 46 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in stranger things makeup?**
- Top complaints mined from reviews: Durability, Color, Value For Money. The return rate is 0.6%.
- **What does it cost to enter the stranger things makeup niche?**
- Listings span $6.37–$42.92; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 1,984 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)