---
title: "Straight Razor Blades — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/straight-razor-blades"
last_updated: "2026-08-09T21:41:14.964Z"
locale: en
meta:
description: "Niche score 45/100 · $123K/yr market · 52K searches/yr · $18.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $123K/yr market · 52K searches/yr · $18.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Straight Razor Blades — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **straight razor blades**
**Skip it**
Soft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 15Conversion 95Competition 33Returns 98Price range 43Avg price 84Brand share 29Review moat 23Quality gap 35
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.70**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.13–$202.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$123K**
$123K/yr · 52K searches
**Review moat**
**Bad****7,479.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, straight razor blades is a $123K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **straight razor blades market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$112K–$150K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**9%**
- Shark46% - Derby16% - LORD15% - SHAVING REVOLUTION7% - Utopia Care4% - FACON3% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/straight-razor-blades/trend)
## **Top straight razor blades search terms**
- **shark razor blades**11K/yr-5.4%15.0% conv. - **straight razor blades for men**12K/yr-53.9%6.3% conv. - **shark blade**4K/yr+84.1%0.8% conv. - **shark blades**4K/yr-32.4%13.8% conv. - **half razor blades**3K/yr+15.9%10.9% conv. - **straight razor replacement blades**4K/yr-20.4%8.3% conv. - **shavette blades**3K/yr-20.4%5.7% conv. - **straight edge razors**3K/yr-0.4%4.5% conv. - **straight edge blade**2K/yr-5.8%3.2% conv. - **razor blades straight razor**3K/yr-53.4%10.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/straight-razor-blades/search-terms)
## **Top straight razor blades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shark Double Edge Safety Razor Blades Super Chrome 100 Count**Shark**$9.19**4.6★4,565 rev](https://www.amazon.com/dp/B003BWQX46) [2**100 Derby Premium Single Edge Razor Blades for straight razor**Derby**$7.73**4.7★14,223 rev](https://www.amazon.com/dp/B072HJCFK6) [3**100 Shark Super Stainless Straight Edge Barber Razor Blades for Professional Barber Razors**Shark**$5.47**4.5★4,043 rev](https://www.amazon.com/dp/B003BRQ36O) [4**Lord 300 Shark Single Edge Razor Blades for Professional Barber Razors**LORD**$11.02**4.6★1,306 rev](https://www.amazon.com/dp/B078V8L157) [5**Shark TurboBlade FanUltra-customizable bladeless tower fan pivots twists oscillates 180 circulates and propels air 10 noise levels + 10 speeds easy to clean dove TF202SWH**Shark**$202.92**4.2★782 rev](https://www.amazon.com/dp/B0DW5VB16G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shark TurboBlade FanUltra-customizable bladeless tower fan pivots twists oscillates 180 circulates and propels air 10 noise levels + 10 speeds easy to clean dove TF202SWH**Shark**$202.92**782 rev1y ago](https://www.amazon.com/dp/B0DW5VB16G) [**Straight Razors For Men 100 GTEX Barber Razor Blades - 2 Professional Single Blade Razors for Men Navajas Para Barbero Straight Edge Razor Barber Beard Razor Shavette Shaving Razor Kit**GTEX**$10.27**4,021 rev2y ago](https://www.amazon.com/dp/B0D31TGG9T) [**Shark Super Stainless razor blades space-saving packaging 100 pcs**Shark**$7.72**34 rev2y ago](https://www.amazon.com/dp/B0CMC16PLR) [**The Cut Factory Straight Razor for Men Professional Barber Straight Edge Razor for Comfortable Smooth Shave. Gift Box Leather Pouch 20 Single Edge Blades. Our Blades Never Fall**THE CUT - FACTORY -**$9.44**3,266 rev3y ago](https://www.amazon.com/dp/B0BD84FYC3) [**Derby Premium Single Edge Razor Blades Razor Blades Single Edge Ultra Sharp Chromium - Ceramic - Platinum - Tungsten and Polymer Coated Edges (2)**the shave factory**$11.56**302 rev3y ago](https://www.amazon.com/dp/B0B919VML8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keropy Premium Straight Razor Blade 100 Count**Keropy**$10.20**4.6★**▲ 376%**](https://www.amazon.com/dp/B0GTP3Y465) [**Shark TurboBlade FanUltra-customizable bladeless tower fan pivots twists oscillates 180 circulates and propels air 10 noise levels + 10 speeds easy to clean dove TF202SWH**Shark**$202.92**4.2★**▲ 371%**](https://www.amazon.com/dp/B0DW5VB16G) [**Premium Single Edge Razor Blades - Swedish Steel Razor Blades for Safety Razors and Straight Edge Razors by GRAVITY RAZORS (100 Count)**GRAVITY RAZORS**$10.11**4.5★**▲ 88%**](https://www.amazon.com/dp/B0B8PD2XRG) [**Facn Straight Razors for Men - Professional Barber Straight Edge Razor Kit with 100 Blades Classic Stainless Steel Barbero Shaver for a Smooth & Precise Shave Premium Barber Razor for Mens Shaving**FACON**$10.62**4.5★**▲ 87%**](https://www.amazon.com/dp/B07RM7PB8W) [**Shark Double Edge Safety Razor Blades Super Chrome 100 Count**Shark**$9.19**4.6★**▲ 31%**](https://www.amazon.com/dp/B003BWQX46)
**~~View all trending →~~**
## **What buyers say about straight razor blades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Each blade feels consistent in quality”*
**Value For Money**25%
*“Best value”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**7%
*“easy to clean. very important”*
**Durability**4%
*“Good durability”*
**Efficiency**2%
*“it works fine”*
**Noise Level**2%
*“Its not too loud”*
**Size-Overall**2%
*“Nice size”*
**Design-Overall**2%
*“feel—it boasts a fantastic design”*
**Allergies**2%
*“cause less irritation”*
### **What buyers complain about **
**Quality-Overall**18%
*“Garbage quality”*
**Durability**7%
*“This thing broke within 5 uses”*
**Size-Overall**6%
*“Too Small to Handle”*
**Strength**6%
*“was not very sturdy”*
**Value For Money**5%
*“Pretty ok for price not great”*
**Advertised Vs Actual Product**5%
*“False Advertisement”*
**Ease Of Use**5%
*“Only thing is its definitely harder to use than I expected”*
**Noise Level**4%
*“When I put it to oscillate it makes a cracking sound”*
**Product Condition**3%
*“looks like I received a used Item”*
**Functionality-Overall**3%
*“Cons: It simply doesnt have enough power or cooling performance for me”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**13%
**Advertised Vs Actual Product**10%
**Quality-Overall**6%
**Defective Material/Parts**6%
**Value For Money**5%
**Product Condition**5%
**Noise Level**4%
**Ease Of Use**4%
**Comfort-Overall**3%
## **Common questions**
- **Is straight razor blades profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 20 tracked products. 90-day search growth is -20.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the straight razor blades niche?**
- 12 brands and 47 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in straight razor blades?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.5%.
- **When does demand for straight razor blades peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the straight razor blades niche?**
- Listings span $5.13–$202.92; the average listing price is $18.70 (sweet spot $15–$100). The average incumbent carries 7,480 reviews — the moat a new listing must climb.
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