---
title: "Products — stila - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/stila/products"
last_updated: "2026-08-10T11:13:56.169Z"
locale: en
meta:
  description: "Niche score 46/100 · $77K/yr market · 110K searches/yr · $24.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $77K/yr market · 110K searches/yr · $24.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — stila - Flapen"
---

# **stila**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 28Conversion 35Competition 69Returns 86Price range 94Avg price 95Brand share 0Review moat 25Quality gap 58

**Avg price**

**Incredible****$24.93**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.70–$42.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+2.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,428.94**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$77K**

$77K/yr · 110K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products