---
title: "Stila Mascara — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/stila-mascara"
last_updated: "2026-08-10T16:42:14.389Z"
locale: en
meta:
description: "Niche score 45/100 · $81K/yr market · 21K searches/yr · $21.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $81K/yr market · 21K searches/yr · $21.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stila Mascara — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **stila mascara**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 37Conversion 99Competition 0Returns 96Price range 87Avg price 91Brand share 0Review moat 50Quality gap 58
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.04–$24.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,527.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$81K**
$81K/yr · 21K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stila mascara is a $81K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stila mascara market data**
- **Units sold / yr**
- **3K–4K**
- avg 750–1,000/product
- **Revenue / yr**
- **$64K–$85K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#484**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **120 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- stila100%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +9.6% search growth over the last 90 days.
1K800Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/stila-mascara/trend)
## **Top stila mascara search terms**
- **stila mascara**15K/yr+7.0%14.0% conv. - **stila mascara black**5K/yr+22.3%19.7% conv. - **stila huge extreme lash mascara**797/yr-20.1%14.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/stila-mascara/search-terms)
## **Top stila mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$16K40%$32K60%$48K80%$65K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**stila HUGE Extreme Lash Mascara Intense Black | Volume Full Length Curl Lift No Clump Crunch or Smudge | Lightweight Long-Lasting Buildable Eye Makeup Formula | 0.44 Fl. Oz.**stila**$23.91**4.4★4,994 rev](https://www.amazon.com/dp/B011J6HJKM) [2**stila Magnum XXX Lash Mascara Black Voluminous Sky-High Volume Curl Lift Full Length Lightweight Long-Lasting Eye Makeup Formula 0.40 Fl. Oz.**stila**$23.20**4.4★998 rev](https://www.amazon.com/dp/B07T7Y3NQJ) [3**stila Made-U-Lash Length & Define Tubing Mascara**stila**$24.04**4.4★60 rev](https://www.amazon.com/dp/B0F8YVZWYH) [4**stila TRAVEL SIZE - Huge Extreme Lash Mascara Intense Black 1 oz.**stila**$14.04**4.4★57 rev](https://www.amazon.com/dp/B08CFZG57W)
### **Newest**
by launch date
[**stila Made-U-Lash Length & Define Tubing Mascara**stila**$24.04**60 rev11mo ago](https://www.amazon.com/dp/B0F8YVZWYH) [**stila TRAVEL SIZE - Huge Extreme Lash Mascara Intense Black 1 oz.**stila**$14.04**57 rev6y ago](https://www.amazon.com/dp/B08CFZG57W) [**stila Magnum XXX Lash Mascara Black Voluminous Sky-High Volume Curl Lift Full Length Lightweight Long-Lasting Eye Makeup Formula 0.40 Fl. Oz.**stila**$23.20**998 rev6y ago](https://www.amazon.com/dp/B07T7Y3NQJ) [**stila HUGE Extreme Lash Mascara Intense Black | Volume Full Length Curl Lift No Clump Crunch or Smudge | Lightweight Long-Lasting Buildable Eye Makeup Formula | 0.44 Fl. Oz.**stila**$23.91**4,994 rev11y ago](https://www.amazon.com/dp/B011J6HJKM)
### **Trending**
90-day click momentum
[**stila Made-U-Lash Length & Define Tubing Mascara**stila**$24.04**4.4★**▲ 31%**](https://www.amazon.com/dp/B0F8YVZWYH) [**stila HUGE Extreme Lash Mascara Intense Black | Volume Full Length Curl Lift No Clump Crunch or Smudge | Lightweight Long-Lasting Buildable Eye Makeup Formula | 0.44 Fl. Oz.**stila**$23.91**4.4★**— 2%**](https://www.amazon.com/dp/B011J6HJKM) [**stila Magnum XXX Lash Mascara Black Voluminous Sky-High Volume Curl Lift Full Length Lightweight Long-Lasting Eye Makeup Formula 0.40 Fl. Oz.**stila**$23.20**4.4★**— 3%**](https://www.amazon.com/dp/B07T7Y3NQJ) [**stila TRAVEL SIZE - Huge Extreme Lash Mascara Intense Black 1 oz.**stila**$14.04**4.4★**— 10%**](https://www.amazon.com/dp/B08CFZG57W)
## **What buyers say about stila mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“also like the black”*
**Value For Money**13%
*“worth it”*
**Weight Light**13%
*“they're lighter”*
**Quality-Overall**13%
*“Excellent product”*
**Durability**10%
*“it lasts a long time”*
**Size-Overall**6%
*“Travel size is great”*
**Advertised Vs Actual Product**6%
*“It really does what it says”*
**Thickness**6%
*“not tubing The formula is very thick and builds volume quickly, so if you like dramatic, fuller lashes, you may enjoy it”*
**Smudge Resistance**4%
*“It doesn't bleed or flake off”*
### **What buyers complain about **
**Quality-Overall**25%
*“Not the best”*
**Allergies**17%
*“Itchy eyes”*
**Product Condition**17%
*“I was sent a used product or not because the box”*
**Smudge Resistance**17%
*“This mascara smudged, clumped, and, after a few uses, I threw it in the trash”*
**Thickness**8%
*“the mascara is too thick”*
### **Top return reasons **
**Moist/Dry**40%
**Product Condition**15%
**Advertised Vs Actual Product**14%
**Value For Money**8%
**Functionality-Overall**7%
**Color**3%
**Smudge Resistance**3%
**Thickness**2%
**Wrinkles**2%
**Smell**2%
## **Common questions**
- **Is stila mascara profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the stila mascara niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in stila mascara?**
- Top complaints mined from reviews: Quality-Overall, Allergies, Product Condition. The return rate is 0.9%.
- **When does demand for stila mascara peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the stila mascara niche?**
- Listings span $14.04–$24.04; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 1,527 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)