---
title: "Stick Blush — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/stick-blush"
last_updated: "2026-08-10T10:46:17.097Z"
locale: en
meta:
description: "Niche score 48/100 · $117K/yr market · 210K searches/yr · $35.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $117K/yr market · 210K searches/yr · $35.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stick Blush — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **stick blush**
**Skip it**
A concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 80Conversion 19Competition 18Returns 96Price range 81Avg price 95Brand share 33Review moat 23Quality gap 43
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.42–$58.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+71.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$117K**
$117K/yr · 210K searches
**Review moat**
**Bad****8,448.85**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, stick blush is a $117K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar–Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stick blush market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$108K–$143K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#283**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**135**
**Top-5 brand share**
**85%**
Top 20: 91%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**6%**
- Merit47% - Generic15% - NAPH15% - --9% - e.l.f.5% - Moira3% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +71.3% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/stick-blush/trend)
## **Top stick blush search terms**
- **merit blush balm**93K/yr+156.7%1.4% conv. - **merit blush**72K/yr-37.8%1.1% conv. - **merit flush balm**14K/yr+44.9%1.6% conv. - **merit flush balm cream blush**12K/yr+33.9%1.6% conv. - **merit blush balm bespoke**3K/yr+767.9%1.5% conv. - **merit bespoke blush**4K/yr+57.9%1.3% conv. - **merrit blush**3K/yr+56.6%1.2% conv. - **merit beauty blush**3K/yr+31.4%1.1% conv. - **merit cream blush**3K/yr-12.9%0.9% conv. - **merit beauty flush balm cheek color**3K/yr-76.9%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/stick-blush/search-terms)
## **Top stick blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$47K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MERIT Flush Balm Cream Blush Archival Cool Mauve | Hydrating Radiant Cheek & Lip Tint Stick with Vitamin E | Lightweight Buildable Vegan & Cruelty-Free Blush**Merit**$40.36**4.5★35 rev](https://www.amazon.com/dp/B0F8546GG3) [2**M Flush Balm Cream Blush (0.31oz) (Stockholm- baby pink) + Bonus Acne Patch (36 Pieces)**NAPH**$48.37**4.5★87 rev](https://www.amazon.com/dp/B0D1KVVHYT) [3**Flush Balm Cream Blush Stick Medium Pink Brown**Generic**$58.50**4.6★7 rev](https://www.amazon.com/dp/B0GFPPF8D4) [4**MERIT Flush Balm Cream Blush Lusitano Soft Peach | Hydrating Radiant Cheek & Lip Tint Stick with Vitamin E | Lightweight Buildable Vegan & Cruelty-Free Blush**Merit**$42.58**4.1★4 rev](https://www.amazon.com/dp/B0F85FNNS6) [5**M Flush Balm Cream Blush (0.31oz) (Beverly Hills - soft peach) + Bonus Acne Patch (36 Pieces)**--**$46.44**4.5★87 rev](https://www.amazon.com/dp/B0D44PZDR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Flush Balm Cream Blush Stick Medium Pink Brown**Generic**$58.50**7 rev6mo ago](https://www.amazon.com/dp/B0GFPPF8D4) [**MERIT The Mini Flush Blush Balm Trio Limited Edition**Merit**$57.91**5 rev10mo ago](https://www.amazon.com/dp/B0FR7Y4K1L) [**MERIT Flush Balm Cream Blush Archival Cool Mauve | Hydrating Radiant Cheek & Lip Tint Stick with Vitamin E | Lightweight Buildable Vegan & Cruelty-Free Blush**Merit**$40.36**35 rev1y ago](https://www.amazon.com/dp/B0F8546GG3) [**MERIT Flush Balm Cream Blush Lusitano Soft Peach | Hydrating Radiant Cheek & Lip Tint Stick with Vitamin E | Lightweight Buildable Vegan & Cruelty-Free Blush**Merit**$42.58**4 rev1y ago](https://www.amazon.com/dp/B0F85FNNS6) [**Merit Cheeky Cream Blush Lightweight Buildable Color Balm with Vitamin E for Cheeks and Lips Flush Balm Cream Blush (0.31oz) (Cheeky - Cool Pink)**Generic**$53.78**8 rev1y ago](https://www.amazon.com/dp/B0DWQTXR1N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MERIT Flush Balm Cream Blush Cheeky**Merit**$30.29**4.4★**▲ 97%**](https://www.amazon.com/dp/B0BN95BPYV) [**Flush Balm Cream Blush Stick Medium Pink Brown**Generic**$58.50**4.6★**▲ 90%**](https://www.amazon.com/dp/B0GFPPF8D4) [**MERIT Flush Balm Cream Blush Lusitano Soft Peach | Hydrating Radiant Cheek & Lip Tint Stick with Vitamin E | Lightweight Buildable Vegan & Cruelty-Free Blush**Merit**$42.58**4.1★**▲ 61%**](https://www.amazon.com/dp/B0F85FNNS6) [**Julep Skip The Brush Cream to Powder Blush Stick - Muted Mauve - 2-in-1 Cream Blush and Lip Color Stick - Blendable Cheek Formula No Brush Required Cruelty-Free Dewy Finish for All Skin Types**Julep**$16.52**4.2★**▲ 40%**](https://www.amazon.com/dp/B07H3FMDKF) [**MERIT Flush Balm Cream Blush Archival Cool Mauve | Hydrating Radiant Cheek & Lip Tint Stick with Vitamin E | Lightweight Buildable Vegan & Cruelty-Free Blush**Merit**$40.36**4.5★**▲ 21%**](https://www.amazon.com/dp/B0F8546GG3)
**~~View all trending →~~**
## **What buyers say about stick blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“Beautiful shade”*
**Soft Feel**9%
*“Nice & creamy”*
**Quality-Overall**7%
*“This is the best and sooo cheap”*
**Value For Money**7%
*“Reasonable price”*
**Ease Of Application**6%
*“Easy to apply”*
**Texture/Consistency-Overall**4%
*“Silky texture”*
**Suitability Combination Skin**4%
*“blends into your face nicely”*
**Ease Of Use**4%
*“Easy to use”*
**Brightness/Shine/Glow**3%
*“Very nice and shimmery recommend”*
**Durability**2%
*“lasts all day”*
### **What buyers complain about **
**Color**15%
*“Color bland”*
**Size-Overall**13%
*“Its much larger”*
**Value For Money**12%
*“Waste of money”*
**Brightness/Shine/Glow**4%
*“it didnt give me the natural glow I was looking for”*
**Durability**3%
*“Doesnt last very long”*
**Allergies**3%
*“Allergic reaction”*
**Moist/Dry**2%
*“the high priced cream stick blush was so dry that it didn't go on well”*
**Adhesion/Stickiness**2%
*“the cheek sticks are a fail”*
**Hard Feel**2%
*“It is too soft”*
**Stain Resistance**2%
*“Lip & Cheeks Color Stain”*
### **Top return reasons **
**Color**57%
**Adhesion/Stickiness**10%
**Advertised Vs Actual Product**6%
**Size-Overall**6%
**Product Condition**3%
**Value For Money**3%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
**Moist/Dry**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is stick blush profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +71.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the stick blush niche?**
- 8 brands and 135 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in stick blush?**
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 0.9%.
- **When does demand for stick blush peak?**
- Demand peaks in Mar–Oct–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the stick blush niche?**
- Listings span $5.42–$58.50; the average listing price is $35.85 (sweet spot $15–$100). The average incumbent carries 8,449 reviews — the moat a new listing must climb.
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