---
title: "Stem and Soul Superfood Soap — $244K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/stem-and-soul-superfood-soap"
last_updated: "2026-08-10T05:48:55.364Z"
locale: en
meta:
description: "Niche score 52/100 · $244K/yr market · 171K searches/yr. A concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $244K/yr market · 171K searches/yr. A concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stem and Soul Superfood Soap — $244K/yr Amazon US Niche (2026) - Flapen"
---
# **stem and soul superfood soap**
**Worth a look**
Shows low returns (0.4%), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Market size 46Growth 41Conversion 86Competition 13Returns 98Price range 70Avg price 72Brand share 16Review moat 18Quality gap 86
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.62**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.83–$32.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$244K**
$244K/yr · 171K searches
**Growth**
**Okay****+12.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,218.44**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, stem and soul superfood soap is a $244K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stem and soul superfood soap market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$183K–$219K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **119 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **
**Sellers**
**9**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**3%**
- Stem and Soul53% - VALITIC26% - Finturo5% - jioijioi5% - Kitsch5% - Prndkhn4% - Open — no brand owns it (1 brand, 3%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — +12.7% search growth over the last 90 days.
13K8KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/stem-and-soul-superfood-soap/trend)
## **Top stem and soul superfood soap search terms**
- **stem and soul superfood soap**43K/yr+10.9%7.8% conv. - **superfood soap**37K/yr+12.4%5.5% conv. - **stem and soul soap for dark spots**23K/yr+46.8%8.5% conv. - **stem and soul soap**19K/yr-8.3%7.0% conv. - **superfood soap stem & soul**13K/yr-22.0%6.9% conv. - **super food soap**8K/yr+49.8%5.3% conv. - **stem and soul**7K/yr+29.2%5.8% conv. - **stem & soul superfood soap**7K/yr+2.0%5.4% conv. - **superfood soap for dark spots**5K/yr-16.0%6.0% conv. - **super food soap by stem and soul**3K/yr+48.6%6.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/stem-and-soul-superfood-soap/search-terms)
## **Top stem and soul superfood soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$37K30%$73K45%$110K60%$146K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stem and Soul Soap Upgraded Stem & Soul Turmeric Lemon Soap Bar For Dark Spots Support Nourishes And Clarifies Help Cleaning Facial And Body Skin And Suitable Dry And Oily Skin. (1 Pcs)**Stem and Soul**$18.36**4.2★137 rev](https://www.amazon.com/dp/B0GFTWWW7D) [2**VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (2 Pack)**VALITIC**$14.22**4.3★71,606 rev](https://www.amazon.com/dp/B09MFMCTRK) [3**VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (3 Pack)**VALITIC**$15.68**4.3★71,606 rev](https://www.amazon.com/dp/B0B2X2L8G8) [4**Stem and Soul Soap Upgraded Stem & Soul Turmeric Lemon Soap Bar For Dark Spots Support Nourishes And Clarifies Help Cleaning Facial And Body Skin And Suitable Dry And Oily Skin. (3 Pcs)**Stem and Soul**$32.08**4.2★137 rev](https://www.amazon.com/dp/B0GFTJSSMR) [5**Finturo 2pc Soul Superfood Soap Bar - Upgraded Turmeric Lemon SoapCleanses & Nourishes Face & Body Suitable for Dry & Oily Skin Soul Superfood Soap**Finturo**$13.66**4.0★29 rev](https://www.amazon.com/dp/B0GHNJVD5N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Prndkhn Stem and Soul Soap Stem & Soul Turmeric Lemon Soap Bar for Dark Spots Support Nourishes And Clarifies Help Cleaning Facial And Body Skin And Suitable Dry And Oily Skin**Prndkhn**$7.83**9 rev5mo ago](https://www.amazon.com/dp/B0GJS2D2NZ) [**Finturo 2pc Soul Superfood Soap Bar - Upgraded Turmeric Lemon SoapCleanses & Nourishes Face & Body Suitable for Dry & Oily Skin Soul Superfood Soap**Finturo**$13.66**29 rev5mo ago](https://www.amazon.com/dp/B0GHNJVD5N) [**jioijioi 2Pcs Stemsoul Soap Superfood Stemsoul Soaps StemSoul Turmeric Lemon Soap Bar Turmeric Cleansing Skincare Set Deep Cleansing**jioijioi**$11.00**28 rev6mo ago](https://www.amazon.com/dp/B0GH77WYG1) [**Stem and Soul Soap Upgraded Stem & Soul Turmeric Lemon Soap Bar For Dark Spots Support Nourishes And Clarifies Help Cleaning Facial And Body Skin And Suitable Dry And Oily Skin. (1 Pcs)**Stem and Soul**$18.36**137 rev6mo ago](https://www.amazon.com/dp/B0GFTWWW7D) [**Stem and Soul Soap Upgraded Stem & Soul Turmeric Lemon Soap Bar For Dark Spots Support Nourishes And Clarifies Help Cleaning Facial And Body Skin And Suitable Dry And Oily Skin. (3 Pcs)**Stem and Soul**$32.08**137 rev6mo ago](https://www.amazon.com/dp/B0GFTJSSMR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QOOQ Turmeric Kojic Acid Soap for Dark Spots Remover Facial Cleansing Bar with Vitamin C Retinol Collagen Vitamin E Glycerin Shea Butter & Castile Olive Oil Soap for Women & Men (120g x 2)**QOOQ**$8.22**4.5★**▲ 32%**](https://www.amazon.com/dp/B0DX1QDSGF) [**Stem and Soul Soap Upgraded Stem & Soul Turmeric Lemon Soap Bar For Dark Spots Support Nourishes And Clarifies Help Cleaning Facial And Body Skin And Suitable Dry And Oily Skin. (3 Pcs)**Stem and Soul**$32.08**4.2★**▲ 21%**](https://www.amazon.com/dp/B0GFTJSSMR) [**Prndkhn Stem and Soul Soap Stem & Soul Turmeric Lemon Soap Bar for Dark Spots Support Nourishes And Clarifies Help Cleaning Facial And Body Skin And Suitable Dry And Oily Skin**Prndkhn**$7.83**3.3★**▲ 12%**](https://www.amazon.com/dp/B0GJS2D2NZ) [**Stem and Soul Soap Upgraded Stem & Soul Turmeric Lemon Soap Bar For Dark Spots Support Nourishes And Clarifies Help Cleaning Facial And Body Skin And Suitable Dry And Oily Skin. (1 Pcs)**Stem and Soul**$18.36**4.2★**— 8%**](https://www.amazon.com/dp/B0GFTWWW7D) [**jioijioi 2Pcs Stemsoul Soap Superfood Stemsoul Soaps StemSoul Turmeric Lemon Soap Bar Turmeric Cleansing Skincare Set Deep Cleansing**jioijioi**$11.00**3.9★**— 1%**](https://www.amazon.com/dp/B0GH77WYG1)
**~~View all trending →~~**
## **What buyers say about stem and soul superfood soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“The scent is fresh”*
**Quality-Overall**12%
*“Excellent product, I loved it, it cleans my face very well, I love it”*
**Suitability Combination Skin**10%
*“it feels great to my sensitive skin”*
**Efficiency**9%
*“Works good”*
**Soft Feel**8%
*“Very soft”*
**Cleansing**6%
*“rinses clean”*
**Symptom Reduction**5%
*“This really cleared up my acne”*
**Moist/Dry**3%
*“does not dry out the skin”*
**Advertised Vs Actual Product**3%
*“It completely fulfills what it promises”*
**Value For Money**3%
*“Great value”*
### **What buyers complain about **
**Functionality-Overall**20%
*“No results”*
**Symptom Reduction**9%
*“have had no improvements in my skin”*
**Allergies**8%
*“Allergic reaction”*
**Smell**7%
*“Odd smell”*
**Lather**5%
*“doesn't lather up”*
**Skin Health**5%
*“Burns skin”*
**Value For Money**5%
*“Expensive”*
**Moist/Dry**4%
*“Makes skin dry”*
**Stain Resistance**3%
*“If anything, it actually stained my tube—its white—so that was disappointing”*
**Size-Overall**3%
*“The bars are small”*
### **Top return reasons **
**Smell**19%
**Advertised Vs Actual Product**16%
**Functionality-Overall**12%
**Size-Overall**8%
**Value For Money**8%
**Ingredients-Overall**4%
**Moist/Dry**4%
**Defective Material/Parts**4%
**Lather**4%
**Skin Health**3%
## **Common questions**
- **Is stem and soul superfood soap profitable to sell on Amazon United States?**
- The niche generates $244K/yr across 9 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the stem and soul superfood soap niche?**
- 7 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in stem and soul superfood soap?**
- Top complaints mined from reviews: Functionality-Overall, Symptom Reduction, Allergies. The return rate is 0.4%.
- **What does it cost to enter the stem and soul superfood soap niche?**
- Listings span $7.83–$32.08; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 17,218 reviews — the moat a new listing must climb.
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