---
title: "Stella Mccartney Perfume — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/stella-mccartney-perfume"
last_updated: "2026-08-10T06:20:35.343Z"
locale: en
meta:
description: "Niche score 43/100 · $68K/yr market · 39K searches/yr · $54.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $68K/yr market · 39K searches/yr · $54.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stella Mccartney Perfume — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **stella mccartney perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 34Conversion 40Competition 28Returns 96Price range 61Avg price 92Brand share 0Review moat 70Quality gap 67
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$54.17**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****697.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$16.51–$153.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+7.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$68K**
$68K/yr · 39K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, stella mccartney perfume is a $68K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stella mccartney perfume market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$54K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#2,144**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Tocca83% - STELLA MCCARTNEY POP BLUEBELL12% - adidas3% - Salt & Stone1% - CYKLAR1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/stella-mccartney-perfume/trend)
## **Top stella mccartney perfume search terms**
- **stella mccartney perfume**16K/yr-2.9%0.4% conv. - **tocca stella perfume**8K/yr+39.3%5.7% conv. - **tocca stella**6K/yr+5.6%4.0% conv. - **stella perfume**4K/yr+5.8%1.1% conv. - **stella by stella mccartney perfume**3K/yr+3.5%0.2% conv. - **stella perfume by stella mccartney**1K/yr-9.2%0.6% conv. - **stella stella mccartney**358/yr+72.1%0.0% conv. - **stella mccartney stella perfume**410/yr-54.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/stella-mccartney-perfume/search-terms)
## **Top stella mccartney perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tocca Stella Perfume for Women 1.7oz (50 ml) - Fresh Floral Blood Orange Freesia & Spicy Lily Fragrance**Tocca**$82.51**4.6★829 rev](https://www.amazon.com/dp/B000JC51IU) [2**Tocca Stella Womens Perfume Travel Spray 0.34 oz. (10 ml) - Fresh Floral Blood Orange Freesia Spicy Lily**Tocca**$30.08**4.6★829 rev](https://www.amazon.com/dp/B0DGQTW32P) [3**Tocca Womens Perfume Stella Fragrance 0.68 oz. (20 ml) - Fresh Floral Blood Orange Freesia Spicy Lily**Tocca**$48.71**4.6★829 rev](https://www.amazon.com/dp/B00P6LDSKW) [4**STELLA MCCARTNEY POP BLUEBELL by Stella McCartney EAU DE PARFUM SPRAY 1.6 OZ *TESTER**STELLA MCCARTNEY POP BLUEBELL**$29.08**0.0★0 rev](https://www.amazon.com/dp/B08KD4HX5Z) [5**Tocca Stella (20ml + 50ml) Perfume Set for Women - Fresh Floral Blood Orange Freesia Spicy Lily - Hand-Finished Bottle**Tocca**$119.90**4.6★829 rev](https://www.amazon.com/dp/B0CTHQZMW9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STELLA MCCARTNEY POP BLUEBELL by Stella McCartney EAU DE PARFUM SPRAY 1.6 OZ *TESTER**STELLA MCCARTNEY POP BLUEBELL**$29.08**0 rev6mo ago](https://www.amazon.com/dp/B08KD4HX5Z) [**adidas Womens By Stella McCartney Headband Athletic - Black - Size OSFW**adidas**$16.51**5 rev12mo ago](https://www.amazon.com/dp/B0FJV6DLQF) [**CYKLAR Perfume Oil for Skin Vanilla Verve Scent Spicy Sweet & Creamy Perfume Fragrance with Gourmand Vanilla Bergamot & Amber Notes Travel-Friendly 15ml**CYKLAR**$22.64**547 rev1y ago](https://www.amazon.com/dp/B0DVH6PZXQ) [**Tocca Stella Womens Perfume Travel Spray 0.34 oz. (10 ml) - Fresh Floral Blood Orange Freesia Spicy Lily**Tocca**$30.08**829 rev1y ago](https://www.amazon.com/dp/B0DGQTW32P) [**Tocca Stella Perfume Set for Women 100 ml (3.38 oz) + 10 ml (0.34 oz) - Fresh Floral Blood Orange Freesia Spicy Lily ($172 Value)**Tocca**$153.14**829 rev1y ago](https://www.amazon.com/dp/B0DB9991Z5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STELLA MCCARTNEY POP BLUEBELL by Stella McCartney EAU DE PARFUM SPRAY 1.6 OZ *TESTER**STELLA MCCARTNEY POP BLUEBELL**$29.08**0.0★**▲ 287%**](https://www.amazon.com/dp/B08KD4HX5Z) [**Tocca Stella (20ml + 50ml) Perfume Set for Women - Fresh Floral Blood Orange Freesia Spicy Lily - Hand-Finished Bottle**Tocca**$119.90**4.6★**▲ 231%**](https://www.amazon.com/dp/B0CTHQZMW9) [**adidas Womens By Stella McCartney Headband Athletic - Black - Size OSFW**adidas**$16.51**3.3★**▲ 225%**](https://www.amazon.com/dp/B0FJV6DLQF) [**TOCCA Eau de Parfum Florence 1.7 oz**Tocca**$83.86**4.6★**▲ 156%**](https://www.amazon.com/dp/B000PT739W) [**Tocca Florence Perfume for Women 0.68 oz (20 ml) - Classic Floral Bergamot Pear & Gardenia Fragrance**Tocca**$49.98**4.6★**▲ 104%**](https://www.amazon.com/dp/B00P6LDV7W)
**~~View all trending →~~**
## **What buyers say about stella mccartney perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Doesnt smell bad”*
**Quality-Overall**3%
*“The bottle is nice quality as well”*
**Value For Money**3%
*“Good value”*
**Durability**2%
*“$$$ and longevity”*
**Size-Overall**2%
*“Perfect size perfect amount too”*
**Gifting Purpose**1%
*“Great for traveling or gift or share them”*
**Advertised Vs Actual Product**1%
*“Advertising is alluring”*
**Soft Feel**1%
*“I feel this locks in the fragrance molecules”*
**Weight Light**1%
*“This is light and refreshing”*
**Ease Of Use**1%
*“easy 5 Stars”*
### **What buyers complain about **
**Smell**54%
*“Bad smell”*
**Durability**9%
*“not for you if you want it to last all day”*
**Value For Money**8%
*“Waste of Money”*
**Size-Overall**4%
*“Bottle smaller than I expected”*
**Advertised Vs Actual Product**1%
*“I did not pay attention to the description”*
**Strength**1%
*“Not strong”*
**Dispensing Mechanism**1%
*“The roller dispenser for fragrance doesnt release much of the fragrance”*
**Quality-Overall**1%
*“Its so cheap”*
**Functionality-Overall**0%
*“Roller does not work”*
**Hard Feel**0%
*“Hard pass”*
### **Top return reasons **
**Smell**57%
**Size-Overall**15%
**Advertised Vs Actual Product**6%
**Functionality-Overall**6%
**Dispensing Mechanism**4%
**Defective Material/Parts**3%
**Leak-Proof**3%
**Durability**1%
**Value For Money**1%
**Strength**1%
## **Common questions**
- **Is stella mccartney perfume profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the stella mccartney perfume niche?**
- 5 brands and 53 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in stella mccartney perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.8%.
- **When does demand for stella mccartney perfume peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the stella mccartney perfume niche?**
- Listings span $16.51–$153.14; the average listing price is $54.17 (sweet spot $15–$100). The average incumbent carries 697 reviews — the moat a new listing must climb.
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