---
title: "Trend — st tropez gradual tan lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/st-tropez-gradual-tan-lotion/trend"
last_updated: "2026-08-10T06:50:04.399Z"
locale: en
meta:
  description: "Niche score 40/100 · $50K/yr market · 103K searches/yr · $19.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $50K/yr market · 103K searches/yr · $19.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — st tropez gradual tan lotion - Flapen"
---

# **st tropez gradual tan lotion**

**Skip it**

Soft demand (-56.7% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 32Competition 42Returns 96Price range 78Avg price 86Brand share 30Review moat 24Quality gap 65

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.27**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.06–$37.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,811.44**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$50K**

$50K/yr · 103K searches

**Growth**

**Bad****-56.7%**

90-day search growth — must beat 0% to launch

## Trend