---
title: "St Tropez Gradual Tan Lotion — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/st-tropez-gradual-tan-lotion"
last_updated: "2026-08-10T05:18:50.754Z"
locale: en
meta:
description: "Niche score 40/100 · $50K/yr market · 103K searches/yr · $19.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $50K/yr market · 103K searches/yr · $19.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "St Tropez Gradual Tan Lotion — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **st tropez gradual tan lotion**
**Skip it**
Soft demand (-56.7% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 0Conversion 32Competition 42Returns 96Price range 78Avg price 86Brand share 30Review moat 24Quality gap 65
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.06–$37.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,811.44**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$50K**
$50K/yr · 103K searches
**Growth**
**Bad****-56.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, st tropez gradual tan lotion is a $50K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **st tropez gradual tan lotion market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$48K–$58K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 96%
**Open market**
**10%**
- Jergens50% - Tanologist14% - Bondi Sands12% - Dove8% - Loving Tan3% - Garnier3% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -56.7% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/st-tropez-gradual-tan-lotion/trend)
## **Top st tropez gradual tan lotion search terms**
- **dove gradual tanning lotion**42K/yr-50.2%1.1% conv. - **dove tanning lotion**25K/yr-57.1%1.0% conv. - **dove gradual tan**12K/yr-64.5%0.8% conv. - **dove summer glow**12K/yr-77.6%1.1% conv. - **dove self tanning lotion**6K/yr-33.8%1.2% conv. - **dove tan**3K/yr-19.8%0.9% conv. - **dove gradual tan lotion**2K/yr-78.1%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/st-tropez-gradual-tan-lotion/search-terms)
## **Top st tropez gradual tan lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz**Jergens**$13.33**4.5★859 rev](https://www.amazon.com/dp/B0FJPG6TXH) [2**Jergens Natural Glow +Firming Self Tanner Body Lotion Fair to Medium Skin Tone Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite 7.5 Fl Oz**Jergens**$10.22**4.5★22,584 rev](https://www.amazon.com/dp/B001UTK76C) [3**Tanologist Hydrating Daily Glow Body Lotion Medium/Dark Gradual Tanning Lotion No Fake Tan Smell Streak-Free & Natural-Looking Self Tanner Vegan 8.45 fl. oz/250 ml Tube**Tanologist**$11.40**4.4★977 rev](https://www.amazon.com/dp/B0BW1NJJS8) [4**Bondi Sands Everyday Gradual Tanning Milk | Long-lasting Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin 12.68 Fl Oz**Bondi Sands**$19.45**4.2★14,901 rev](https://www.amazon.com/dp/B013WW6RBS) [5**Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz**Jergens**$9.48**4.6★17,090 rev](https://www.amazon.com/dp/B07DP5JQH2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz**Jergens**$13.33**859 rev1y ago](https://www.amazon.com/dp/B0FJPG6TXH) [**Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz**Jergens**$13.23**777 rev1y ago](https://www.amazon.com/dp/B0FJSCQJLF) [**Fair Skin Summer Revived Body Lotion by Dove**Dove**$28.67**27 rev1y ago](https://www.amazon.com/dp/B07W143SWZ) [**Tanologist Firming Daily Glow Body Lotion Light/Medium Gradual Tanning Lotion No Fake Tan Smell Streak-Free & Natural-Looking Self Tanner Vegan 8.45 fl. oz/250 ml Tube**Tanologist**$11.58**407 rev1y ago](https://www.amazon.com/dp/B0BW1B8Z88) [**Dove Body Cream Serum Niacinamide + Even Tone for Dark Spots and Uneven Tone with Vitamin C Pro-Retinol and Shea Butter Lotion 8 oz**Dove**$9.06**2,488 rev1y ago](https://www.amazon.com/dp/B0D9BSB3GR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Palmers Cocoa Butter Formula Natural Bronze Body Lotion Gradual Tanning Moisturizer 13.5 Oz.**Palmer's**$13.01**4.2★**▲ 300%**](https://www.amazon.com/dp/B00GNJJE3Q) [**Tanologist Firming Daily Glow Body Lotion Light/Medium Gradual Tanning Lotion No Fake Tan Smell Streak-Free & Natural-Looking Self Tanner Vegan 8.45 fl. oz/250 ml Tube**Tanologist**$11.58**4.3★**▲ 102%**](https://www.amazon.com/dp/B0BW1B8Z88) [**Jergens Natural Glow Self Tanner Body Lotion Sunless Tanning Fair to Medium Skin Tone Daily Moisturizer with Coconut Oil Vitamin E and Antioxidants 7.5 Oz Pack of 2**Jergens**$18.71**4.5★**▲ 86%**](https://www.amazon.com/dp/B0C252GXB7) [**Norvell Venetian Sunless Self Tanner Gradual Color Extender Lotion 8.5 fl oz Moisturizing Self Tanning Cream with Violet & Brown Tones Instant Bronzer Natural Fake Tan**Norvell**$33.74**4.5★**▲ 66%**](https://www.amazon.com/dp/B00P89GTF8) [**+ Lux Unfiltered N32 Summer Skin Deep Gradual Self Tanner Hydrating Self Tanning Lotion - Shea Butter & Squalane - Non-Sticky No Transfer Natural-Looking Tan - Vegan Sunless Tanner - Santal**+ Lux Unfiltered**$37.09**4.0★**▲ 41%**](https://www.amazon.com/dp/B0BWQ4Z8X9)
**~~View all trending →~~**
## **What buyers say about st tropez gradual tan lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“Perfect shade”*
**Smell**16%
*“doesnt smell bad”*
**Suitability Combination Skin**8%
*“Excellent on my skin”*
**Quality-Overall**7%
*“Excellent product”*
**Moist/Dry**6%
*“dries quickly”*
**Brightness/Shine/Glow**5%
*“Skin glows”*
**Ease Of Application**4%
*“Easy to apply”*
**Ease Of Use**3%
*“Ease of use”*
**Soft Feel**3%
*“Very soft”*
**Value For Money**3%
*“Not expensive”*
### **What buyers complain about **
**Smell**25%
*“Not Fragrance Free”*
**Color**18%
*“Color runs”*
**Functionality-Overall**4%
*“Not working well”*
**Value For Money**3%
*“Too expensive”*
**Moist/Dry**3%
*“not hydrating”*
**Allergies**3%
*“Allergic reaction”*
**Size-Overall**2%
*“Tiny bottle”*
**Color Fading/Discoloration**1%
*“i ended up noticing the discoloration was back”*
**Quality-Overall**1%
*“Garbage”*
**Symptom Reduction**1%
*“Ive only noticed a very slight improvement”*
### **Top return reasons **
**Color**28%
**Smell**20%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Leak-Proof**7%
**Color Fading/Discoloration**3%
**Value For Money**2%
**Product Condition**2%
**Motor Power**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is st tropez gradual tan lotion profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 25 tracked products. 90-day search growth is -56.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the st tropez gradual tan lotion niche?**
- 12 brands and 76 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in st tropez gradual tan lotion?**
- Top complaints mined from reviews: Smell, Color, Functionality-Overall. The return rate is 0.8%.
- **When does demand for st tropez gradual tan lotion peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the st tropez gradual tan lotion niche?**
- Listings span $9.06–$37.15; the average listing price is $19.27 (sweet spot $15–$100). The average incumbent carries 5,811 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)