---
title: "St Tropez Face Mist — $273K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/st-tropez-face-mist"
last_updated: "2026-08-10T06:21:49.667Z"
locale: en
meta:
description: "Niche score 46/100 · $273K/yr market · 268K searches/yr · $44.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $273K/yr market · 268K searches/yr · $44.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "St Tropez Face Mist — $273K/yr Amazon US Niche (2026) - Flapen"
---
# **st tropez face mist**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 50Growth 13Conversion 29Competition 30Returns 92Price range 87Avg price 95Brand share 10Review moat 41Quality gap 81
**Avg price**
**Incredible****$44.66**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.02–$89.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$273K**
$273K/yr · 268K searches
**Review moat**
**Okay****2,420.35**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-23.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, st tropez face mist is a $273K/yr Amazon United States market (268K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Mar–Apr–Jun. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **st tropez face mist market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$268K–$357K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**3%**
- Dolce Glow68% - Coco & Eve13% - St.Tropez9% - COSHINE3% - Generic3% - Caudalie2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, Jun · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/st-tropez-face-mist/trend)
## **Top st tropez face mist search terms**
- **dolce glow**94K/yr+19.3%1.5% conv. - **dolce glow self tanner**92K/yr-45.7%1.3% conv. - **dolce glow face mist**36K/yr-46.5%2.7% conv. - **coco and eve self tanner face**10K/yr+5.5%7.7% conv. - **dolce glow self tanner mist**11K/yr-30.4%2.0% conv. - **coco and eve face tanner**12K/yr-40.3%7.8% conv. - **coco and eve face**3K/yr+23.2%9.5% conv. - **dulce glow self tanner**3K/yr-22.3%0.8% conv. - **dolce glow mist**3K/yr-41.6%1.1% conv. - **dolce glow tanner**2K/yr-2.9%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/st-tropez-face-mist/search-terms)
## **Top st tropez face mist products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27K20%$55K30%$82K40%$109K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dolce Glow Acqua Dark Self-Tanning Water Hydrating Face Mist Makeup Setting Spray for a Natural Radiant Glow 3.4 fl oz**Dolce Glow**$66.65**4.2★3 rev](https://www.amazon.com/dp/B0GVTMPJ6F) [2**DOLCE GLOW LUSSO Self-Tanning Mousse Travel Size & Complimentary Sheet Masque**Dolce Glow**$35.33**4.1★15 rev](https://www.amazon.com/dp/B0CX276XZN) [3**DOLCE GLOW Devin + Hunter Glow Bundle - Dolce Self-Tanning Mist Travel Size and Acqua Hydrating Face Mist Clear**Dolce Glow**$88.49**4.0★11 rev](https://www.amazon.com/dp/B0CZW3QGVV) [4**DOLCE GLOW Luce Clear Self-Tanning Mist Mini (Travel Size) 3.4 Fl Oz (Pack of 1)**Dolce Glow**$41.18**3.6★21 rev](https://www.amazon.com/dp/B0CZVK9N2S) [5**Coco & Eve Face Tanning Micromist Sunless Facial Self Tanner Ultra Fine Mist for Face Included Hyaluronic Acid & Antioxidants Fast-Absorbing Streak-Free Glow Vegan & Cruelty-Free 2.54 Fl Oz**Coco & Eve**$26.40**4.0★3,098 rev](https://www.amazon.com/dp/B0BNPVZS65)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DOLCE GLOW Express Ultra Dark 2-Hour Self-Tanning Mousse with Glycerin & DMI**Dolce Glow**$89.91**0 rev1mo ago](https://www.amazon.com/dp/B0H27CCF53) [**Dolce~Glow Acqua Hydrating Self-Tanning Face Mist 3.4 Fl Oz**Generic**$60.78**1 rev3mo ago](https://www.amazon.com/dp/B0GXL1FX4X) [**Dolce Glow Acqua Dark Self-Tanning Water Hydrating Face Mist Makeup Setting Spray for a Natural Radiant Glow 3.4 fl oz**Dolce Glow**$66.65**3 rev3mo ago](https://www.amazon.com/dp/B0GVTMPJ6F) [**Dolce Glow Bestsellers Discovery Set Self-Tanning Mousse & Hydrating Face Mist with Application Mitt and Travel Bag**Dolce Glow**$75.64**1 rev3mo ago](https://www.amazon.com/dp/B0GV1X98MK) [**SALTYFACE - Tanning Water (Light to Medium) - Self Tanner for Face Neck Ears Chest - No Color Transfer - Oil Free Fragrance Free - Streak-Free Non-Clogging - Vegan Skin Care - 1 FL OZ (30 ML)**SALTYFACE**$41.76**128 rev8mo ago](https://www.amazon.com/dp/B0G2TL6Q6P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DOLCE GLOW Express Ultra Dark 2-Hour Self-Tanning Mousse with Glycerin & DMI**Dolce Glow**$89.91**0.0★**▲ 202%**](https://www.amazon.com/dp/B0H27CCF53) [**Dolce Glow Acqua Dark Self-Tanning Water Hydrating Face Mist Makeup Setting Spray for a Natural Radiant Glow 3.4 fl oz**Dolce Glow**$66.65**4.2★**▲ 200%**](https://www.amazon.com/dp/B0GVTMPJ6F) [**Dolce Glow Bestsellers Discovery Set Self-Tanning Mousse & Hydrating Face Mist with Application Mitt and Travel Bag**Dolce Glow**$75.64**5.0★**▲ 199%**](https://www.amazon.com/dp/B0GV1X98MK) [**Dolce~Glow Acqua Hydrating Self-Tanning Face Mist 3.4 Fl Oz**Generic**$60.78**3.0★**▲ 199%**](https://www.amazon.com/dp/B0GXL1FX4X) [**Caudalie Self-Tan Hydrating Face Drops - 15 mL**Caudalie**$27.85**4.1★**▲ 91%**](https://www.amazon.com/dp/B0DTYYKP3B)
**~~View all trending →~~**
## **What buyers say about st tropez face mist**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Natural color”*
**Smell**12%
*“It smells heavenly”*
**Quality-Overall**11%
*“seems like theres a lot of good reviews”*
**Brightness/Shine/Glow**9%
*“it's given me a nice glow”*
**Suitability Combination Skin**8%
*“The best thing about it is how amazing my skin feels”*
**Ease Of Use**5%
*“Ease of use”*
**Ease Of Application**4%
*“Good color and easy application”*
**Value For Money**4%
*“Worth the buy”*
**Soft Feel**2%
*“Super soft”*
**Moist/Dry**2%
*“dries quickly”*
### **What buyers complain about **
**Color**19%
*“very orange color :”*
**Allergies**15%
*“Gave me a rash”*
**Smell**8%
*“has a slight smell”*
**Value For Money**7%
*“Expensive”*
**Functionality-Overall**6%
*“Didn't work for me”*
**Moist/Dry**2%
*“is sticky/dry feeling on”*
**Adhesion/Stickiness**2%
*“Wouldnt recommend its sticky”*
**Quality-Overall**2%
*“Cheap quality”*
**Sensitivity-Overall**2%
*“Intense irritation”*
**Durability**2%
*“Broke me out”*
### **Top return reasons **
**Color**28%
**Functionality-Overall**16%
**Advertised Vs Actual Product**11%
**Smell**9%
**Defective Material/Parts**5%
**Value For Money**5%
**Leak-Proof**4%
**Size-Overall**3%
**Product Condition**3%
**Skin Health**1%
## **Common questions**
- **Is st tropez face mist profitable to sell on Amazon United States?**
- The niche generates $273K/yr across 17 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the st tropez face mist niche?**
- 8 brands and 60 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in st tropez face mist?**
- Top complaints mined from reviews: Color, Allergies, Smell. The return rate is 1.2%.
- **When does demand for st tropez face mist peak?**
- Demand peaks in Jan–Feb–Mar–Apr–Jun; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the st tropez face mist niche?**
- Listings span $7.02–$89.91; the average listing price is $44.66 (sweet spot $15–$100). The average incumbent carries 2,420 reviews — the moat a new listing must climb.
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