---
title: "Trend — squalane oil - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/squalane-oil/trend"
last_updated: "2026-08-10T17:38:16.904Z"
locale: en
meta:
  description: "Niche score 55/100 · $2.0M/yr market · 798K searches/yr. A concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $2.0M/yr market · 798K searches/yr. A concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — squalane oil - Flapen"
---

# **squalane oil**

**Worth a look**

Shows searches that convert (13.3% search→purchase), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.

Market size 95Growth 22Conversion 96Competition 12Returns 96Price range 84Avg price 86Brand share 28Review moat 49Quality gap 22

**Conversion**

**Incredible****13.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.0M**

$2.0M/yr · 798K searches

**Avg price**

**Great****$19.27**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.98–$60.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,552**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-5.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

## Trend