---
title: "Squalane Oil — $2.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/squalane-oil"
last_updated: "2026-08-10T08:58:35.112Z"
locale: en
meta:
description: "Niche score 55/100 · $2.0M/yr market · 798K searches/yr. A concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $2.0M/yr market · 798K searches/yr. A concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Squalane Oil — $2.0M/yr Amazon US Niche (2026) - Flapen"
---
# **squalane oil**
**Worth a look**
Shows searches that convert (13.3% search→purchase), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.
Market size 95Growth 22Conversion 96Competition 12Returns 96Price range 84Avg price 86Brand share 28Review moat 49Quality gap 22
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.0M**
$2.0M/yr · 798K searches
**Avg price**
**Great****$19.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.98–$60.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,552**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, squalane oil is a $2.0M/yr Amazon United States market (798K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squalane oil market data**
- **Units sold / yr**
- **100K–125K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$1.9M–$2.4M**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**20**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**8%**
- The Ordinary40% - Good Molecules15% - BIOSSANCE14% - Everyday Beauty Helping You Feel Beautiful Inside And Out12% - PURA D'OR6% - Cliganic4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/squalane-oil/trend)
## **Top squalane oil search terms**
- **squalane oil**322K/yr-6.3%10.5% conv. - **squalane oil for face**99K/yr-14.4%12.4% conv. - **squalane**84K/yr-1.6%6.2% conv. - **biossance squalane oil**70K/yr-21.9%8.6% conv. - **the ordinary squalane oil**38K/yr-17.7%21.8% conv. - **squalane oil organic**25K/yr+26.3%5.9% conv. - **squalene**31K/yr+3.2%6.0% conv. - **the ordinary squalane**22K/yr+4.1%17.1% conv. - **ordinary squalane oil**16K/yr+14.0%23.8% conv. - **the ordinary 100% plant-derived squalane**11K/yr+51.5%22.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/squalane-oil/search-terms)
## **Top squalane oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$305K30%$611K45%$916K60%$1.2M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 1 Fl Oz**The Ordinary**$10.00**4.7★5,677 rev](https://www.amazon.com/dp/B0719WNNK4) [2**Good Molecules Squalane Oil - 100% Natural Squalane Oil Non-Greasy Moisturizer for Face Skin and Hair - Skin Firming Ultra Hydrating Facial Skin Care**Good Molecules**$7.98**4.6★2,697 rev](https://www.amazon.com/dp/B09Q2XYMLM) [3**BIOSSANCE 100% Squalane Oil - Sustainable Vegan Face Oil & Body Oil - Hydrating Fast-Absorbing Moisturizer - Ideal for Oily Skin Face Hair - Organic Sugarcane-Derived Squalane 3.3 ounces**BIOSSANCE**$31.61**4.6★1,435 rev](https://www.amazon.com/dp/B07658MRWW) [4**Squalane Oil - 100% Pure & Natural Plant Derived Facial Oil 2 Fl Oz - Cold Pressed and Unrefined Premium Grade Multipurpose Moisturizing Oil for Skin and Hair**Everyday Beauty Helping You Feel Beautiful Inside And Out**$9.98**4.6★1,337 rev](https://www.amazon.com/dp/B08HYRS2SC) [5**PURA DOR 3.38 Oz Squalane Oil - Non-GMO 100% Pure & Natural - Moisturizer For Face Hair And Body - Vegan Cruelty-Free with Anti-Aging Benefits - Men & Women - Travel Size Ayurvedic Skin Care**PURA D'OR**$13.57**4.6★183 rev](https://www.amazon.com/dp/B0CZSFJ39D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURA DOR 3.38 Oz Squalane Oil - Non-GMO 100% Pure & Natural - Moisturizer For Face Hair And Body - Vegan Cruelty-Free with Anti-Aging Benefits - Men & Women - Travel Size Ayurvedic Skin Care**PURA D'OR**$13.57**183 rev2y ago](https://www.amazon.com/dp/B0CZSFJ39D) [**Cliganic Pure Squalane Oil for Skin & Hair (1oz) - Non-GMO Verified Natural Plant-Derived Face Moisturizer**Cliganic**$9.29**484 rev3y ago](https://www.amazon.com/dp/B0C4JL2B4V) [**Minimalist 100% Squalane Oil for Face Skin & Hair | Lightweight Moisturizes Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml**Minimalist**$12.78**1,789 rev4y ago](https://www.amazon.com/dp/B08KSL2QNF) [**natural outcome Pure Squalane Oil l 100% Plant Derived Squalane Oil for Face Body Hair & Lips I Weightless Moisturizing Oil Firms Skin Reduces Fine Lines & Enhances Skin Elasticity I 1 oz**natural outcome**$12.89**294 rev4y ago](https://www.amazon.com/dp/B09WCZ7M39) [**Good Molecules Squalane Oil - 100% Natural Squalane Oil Non-Greasy Moisturizer for Face Skin and Hair - Skin Firming Ultra Hydrating Facial Skin Care**Good Molecules**$7.98**2,697 rev5y ago](https://www.amazon.com/dp/B09Q2XYMLM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PURA DOR 3.38 Oz Squalane Oil - Non-GMO 100% Pure & Natural - Moisturizer For Face Hair And Body - Vegan Cruelty-Free with Anti-Aging Benefits - Men & Women - Travel Size Ayurvedic Skin Care**PURA D'OR**$13.57**4.6★**▲ 31%**](https://www.amazon.com/dp/B0CZSFJ39D) [**Squalane Oil - 100% Pure & Natural Plant Derived Facial Oil 2 Fl Oz - Cold Pressed and Unrefined Premium Grade Multipurpose Moisturizing Oil for Skin and Hair**Everyday Beauty Helping You Feel Beautiful Inside And Out**$9.98**4.6★**▲ 28%**](https://www.amazon.com/dp/B08HYRS2SC) [**Squalane Oil Bulk- 32 oz 100% Pure & Natural Plant Derived Facial Oil - Cold Pressed and Unrefined Premium Grade Multipurpose Moisturizing Oil For Skin and Hair**Everyday Beauty Helping You Feel Beautiful Inside And Out**$60.92**4.6★**▲ 22%**](https://www.amazon.com/dp/B09S1CBRL3) [**Minimalist 100% Squalane Oil for Face Skin & Hair | Lightweight Moisturizes Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml**Minimalist**$12.78**4.7★**— 9%**](https://www.amazon.com/dp/B08KSL2QNF) [**Good Molecules Squalane Oil - 100% Natural Squalane Oil Non-Greasy Moisturizer for Face Skin and Hair - Skin Firming Ultra Hydrating Facial Skin Care**Good Molecules**$7.98**4.6★**— 3%**](https://www.amazon.com/dp/B09Q2XYMLM)
**~~View all trending →~~**
## **Common questions**
- **Is squalane oil profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 10 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the squalane oil niche?**
- 9 brands and 20 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 88% of demand.
- **When does demand for squalane oil peak?**
- Demand peaks in Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the squalane oil niche?**
- Listings span $7.98–$60.92; the average listing price is $19.27 (sweet spot $15–$100). The average incumbent carries 1,552 reviews — the moat a new listing must climb.
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