---
title: "Products — spray tan - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spray-tan/products"
last_updated: "2026-08-10T15:55:23.707Z"
locale: en
meta:
  description: "Niche score 53/100 · $505K/yr market · 405K searches/yr · $18.03 avg price. Soft demand (-10.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $505K/yr market · 405K searches/yr · $18.03 avg price. Soft demand (-10.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — spray tan - Flapen"
---

# **spray tan**

**Worth a look**

Shows low returns (0.7%), but soft demand (-10.9% this quarter) keeps it on the watch list.

Market size 60Growth 20Conversion 74Competition 29Returns 97Price range 77Avg price 83Brand share 31Review moat 24Quality gap 76

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.03**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.15–$41.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$505K**

$505K/yr · 405K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,803.72**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.9%**

90-day search growth — must beat 0% to launch

## Products