---
title: "Spray Tan Machine — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spray-tan-machine"
last_updated: "2026-08-10T18:31:08.257Z"
locale: en
meta:
description: "Niche score 52/100 · $1.0M/yr market · 767K searches/yr · $105.82 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.0M/yr market · 767K searches/yr · $105.82 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Spray Tan Machine — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **spray tan machine**
**Worth a look**
Shows beatable incumbent ratings (4.1★), but weak search conversion (1.3%) keeps it on the watch list.
Market size 78Growth 17Conversion 16Competition 47Returns 80Price range 24Avg price 73Brand share 44Review moat 72Quality gap 86
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.0M**
$1.0M/yr · 767K searches
**Avg price**
**Good****$105.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****605.79**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****$7.73–$359.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, spray tan machine is a $1.0M/yr Amazon United States market (767K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spray tan machine market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$847K–$1.1M**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#400**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**17**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 92%
**Open market**
**18%**
- Norvell28% - Existing Beauty26% - MINETAN BODY.SKIN13% - B.TAN7% - Tecey4% - FirstTan4% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/spray-tan-machine/trend)
## **Top spray tan machine search terms**
- **spray tan machine**414K/yr-24.1%1.0% conv. - **spray tan gun**110K/yr+13.2%1.1% conv. - **spray tan kit**54K/yr+0.0%0.3% conv. - **spray tan machine kit**42K/yr-44.3%0.7% conv. - **norvell spray tan machine**31K/yr-22.4%1.8% conv. - **spray tanning machine**13K/yr-24.8%0.9% conv. - **spray tan gun machine**11K/yr+7.3%0.8% conv. - **at home spray tan machine**13K/yr-32.4%0.7% conv. - **tanning spray gun**8K/yr+17.8%0.9% conv. - **cordless spray tan gun**10K/yr-19.7%1.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/spray-tan-machine/search-terms)
## **Top spray tan machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$41K8%$82K12%$123K16%$164K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spray Tan Machine - HVLP Spray Tan Gun with Sleek Design - Professional Spray Tanning Machine for Salon and Mobile Salon Owners 110V by Bronze Tan**Existing Beauty**$123.77**4.4★739 rev](https://www.amazon.com/dp/B0848HZPS3) [2**Norvell Oasis Spray Tan Machine Kit with Cosmo Airbrush Spray Tanning Solution Professional Sunless Tanning System by Norvell**Norvell**$175.29**4.2★439 rev](https://www.amazon.com/dp/B08XWJBGLM) [3**Norvell Sunless M1000 HVLP Spray Tan Machine Kit with 8 oz Tuscan Plus Venetian & Dark Solutions Professional Airbrush Tanning System with Norvell University Training**Norvell**$359.55**4.5★869 rev](https://www.amazon.com/dp/B07B6GMPX8) [4**Commercial Spray Tan Machine Kit - Includes Disposable Spray Tan Supplies Pop Up Tent 3 Solution Cups and HVLP Tanning Machine by Bronze Tan**Existing Beauty**$212.29**4.6★141 rev](https://www.amazon.com/dp/B09CF2L4S1) [5**MineTan Personal Spray Tan Machine | Black At Home Spray Tan Kit - Lightweight Handheld Portable Self Tanner with 8oz Double Dark Pro Spray Mist Solution Works With All Sunless Tanning Solutions**MINETAN BODY.SKIN**$72.12**4.3★1,677 rev](https://www.amazon.com/dp/B0DJC1GP1B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FirstTan Professional Portable Spray Tan Machine 2-Speed Adjustable Face & Body Spray Tan Gun for DIY Travel Mobile Tanning | USB-C Rechargeable Pro-Grade Glow 2-Speed-Gray**FirstTan**$42.28**6 rev6mo ago](https://www.amazon.com/dp/B0GC25QZ5J) [**FirstTan Professional Portable Spray Tan Machine 2-Speed Adjustable Face & Body Spray Tan Gun for DIY Travel Mobile Tanning | USB-C Rechargeable**FirstTan**$35.54**7 rev6mo ago](https://www.amazon.com/dp/B0GC47ZVTQ) [**Cordless Spray Tan Machine-Better Atomization Effect-40Min Long Lasting Spray Tanning Gun Rechargeable and Handheld Spray tanner with Carry Case for Home Tan Travel Beach Salon Mobile Use Purple**Yoyair**$112.38**17 rev8mo ago](https://www.amazon.com/dp/B0G2SSW3H7) [**Portable Spray Tan Machine Cordless Strong Spray Level Even Atomization-Adjustable Spray Pattern(Vertical/Horizontal)-USB Charge Handheld Spray Tan Gun For Travel Salon Beach Home Mobile Use Dark Grey**OMCCYUN**$101.57**41 rev8mo ago](https://www.amazon.com/dp/B0G2RKZQ3V) [**Professional Spray Tan Machine Portable & Rechargeable Spray Tan Gun Long Battery Life Even Spraying Lightweight Spray Tan Machine Kit for Indoor and Outdoor Use for Home Salon DIY and Travel**Tecey**$57.28**16 rev10mo ago](https://www.amazon.com/dp/B0GJ669RGN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FirstTan Professional Portable Spray Tan Machine 2-Speed Adjustable Face & Body Spray Tan Gun for DIY Travel Mobile Tanning | USB-C Rechargeable Pro-Grade Glow 2-Speed-Gray**FirstTan**$42.28**2.0★**▲ 230%**](https://www.amazon.com/dp/B0GC25QZ5J) [**FirstTan Professional Portable Spray Tan Machine 2-Speed Adjustable Face & Body Spray Tan Gun for DIY Travel Mobile Tanning | USB-C Rechargeable**FirstTan**$35.54**2.8★**▲ 227%**](https://www.amazon.com/dp/B0GC47ZVTQ) [**Spray Tan Machine Spray Tan Gun for At Home Spray Tan Travel Beach Salon DIY Mobile Use Portable & Cordless Spray Tan Gun Machine Lightweight & Even Atomization One-Touch Operation Type-C Charge**rupuqira**$55.27**4.2★**▲ 227%**](https://www.amazon.com/dp/B0GHVDVKM8) [**Naked Sun Fascination FX Spray Tan Machine with Honey Glow Rapid Develop Violet Tanning Solution - 8 oz Bundle (2 Items)**Naked Sun**$128.05**3.9★**▲ 227%**](https://www.amazon.com/dp/B0CSGRNJ19) [**Naked Sun IonTan DualPower Spray Tan Kit with Tanning Tent & Naked Sun Solution Trio Cordless/AC Handheld Machine Dark Violet & Rapid Solutions Professional At-Home/Mobile Spray Tanning System**Naked Sun**$229.09**0.0★**▲ 225%**](https://www.amazon.com/dp/B0GW9JJ3YN)
**~~View all trending →~~**
## **What buyers say about spray tan machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“easy to hold”*
**Quality-Overall**11%
*“Good quality”*
**Color**10%
*“The colors are beautiful”*
**Value For Money**9%
*“Worth the money”*
**Efficiency**5%
*“It works extremely well”*
**Weight Light**4%
*“The box is also lightweight, which makes it easy to carry and store”*
**Ease Of Cleaning**4%
*“It was easy to disassemble to clean”*
**Charging**3%
*“It charged quickly”*
**Soft Feel**3%
*“Soft and comfortable”*
**Ease Of Application**3%
*“Easy setup and even easier application of product”*
### **What buyers complain about **
**Size-Overall**11%
*“The container is a little small”*
**Functionality-Overall**9%
*“This did not work very well”*
**Durability**9%
*“Stopped working after a month”*
**Color**8%
*“would not look orange”*
**Leak-Proof**7%
*“Leaking bottles”*
**Quality-Overall**5%
*“Made of poor quality”*
**Value For Money**5%
*“Waste of money”*
**Ease Of Use**3%
*“twisting was a bit confusing at first”*
**Heating**2%
*“Gets really hot”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions are horrible as to how to put this up”*
### **Top return reasons **
**Size-Overall**31%
**Functionality-Overall**16%
**Leak-Proof**10%
**Color**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**5%
**Value For Money**3%
**Product Condition**3%
**Quality-Overall**2%
**Charging**1%
## **Common questions**
- **Is spray tan machine profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 29 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the spray tan machine niche?**
- 14 brands and 17 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in spray tan machine?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 1.7%.
- **When does demand for spray tan machine peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the spray tan machine niche?**
- Listings span $7.73–$359.55; the average listing price is $105.82 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.
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