---
title: "Trend — spray lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spray-lotion/trend"
last_updated: "2026-08-10T12:21:55.644Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.4M/yr market · 849K searches/yr · $18.26 avg price. Soft demand (-3.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.4M/yr market · 849K searches/yr · $18.26 avg price. Soft demand (-3.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — spray lotion - Flapen"
---

# **spray lotion**

**Worth a look**

Shows low returns (0.4%), but soft demand (-3.1% this quarter) keeps it on the watch list.

Market size 84Growth 23Conversion 82Competition 35Returns 98Price range 83Avg price 83Brand share 24Review moat 24Quality gap 33

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.4M**

$1.4M/yr · 849K searches

**Avg price**

**Great****$18.26**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.17–$58.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****5,664.26**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.1%**

90-day search growth — must beat 0% to launch

## Trend