---
title: "Search terms — spray bottles - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/spray-bottles/search-terms"
last_updated: "2026-07-21T08:52:42.148Z"
locale: en
meta:
  description: "spray bottles clears our launch bar: a $13.2M/yr market growing +22.4% this quarter with returns at 0.9%. Data updated Jul 2026."
  "og:description": "spray bottles clears our launch bar: a $13.2M/yr market growing +22.4% this quarter with returns at 0.9%. Data updated Jul 2026."
  "og:title": "Search terms — spray bottles - Flapen"
---

# **spray bottles**

**Launch it**

A $13.2M/yr market growing +22.4% this quarter with returns at 0.9% — clears our launch bar.

Market size 100Growth 52Conversion 97Competition 55Returns 95Price range 28Avg price 25Brand share 79Review moat 20Quality gap 52

**Market size**

**Incredible****$13.2M**

$13.2M/yr · 9.7M searches

**Conversion**

**Incredible****15.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+22.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$5.25–$18.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.02**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****13,385.15**

avg incumbent reviews — the moat a new listing must climb